Srinjoy Das leads marketing for Krafton in India. He launched BATTLEGROUNDS MOBILE INDIA, and took it to 100M users in just under a year. He had previously worked with Tencent to launch PUBG MOBILE in India in 2018, establishing it as India’s first AAA mobile game to notch 20M DAU and 100M overall registered users. Previously, he had led brand teams at Hike and Airtel, before working in gaming.