Samantha Oh is Vice President, Client Services, Asia Pacific at comScore, a leading cross-platform measurement company that measures audiences, brands and consumer behaviour everywhere. Joining in 2010, she currently leads the management of clients including publishers, advertisers and media agencies for comScore’s audience and advertising analytics solutions across the Asia Pacific region.
Samantha comes with more than 14 years of experience in the market research industry, covering both digital and offline media. Prior to comScore, Samantha was the Asia Pacific research manager for Omnicom Media Group, where she managed the research needs of media agencies OMD and PHD, as well as data analysis and interpretation of consumer and media research reports.
In addition, Samantha has served in research and project management roles at Millward Brown Singapore and China, as well as Acorn Marketing & Research Consultants, where she managed accounts such as Nestle Malaysia, Unilever Indonesia and Reckitt Benckiser. She has also held a marketing position at Sony Marketing Asia Pacific.
Samantha graduated with a Bachelor of Science degree in Computational Science and Applied Mathematics from the National University of Singapore.