Reed Kuhn is the Director of Business Strategy at Branch, where he connects the massive data within the Branch platform to real customer impact. A former aerospace and defense strategy consultant, Reed left industry and moved to Silicon Valley when his wife began her medical training at Stanford. Along the way he invented his first app on an iPhone 3, and authored the first ever book of sports analytics focused on professional cagefighting. He spent time in eCommerce SaaS working with global retail leaders, plus eventual stints at Walmart and eBay. He now spends his weekends as ESPN's gambling expert for Mixed Martial Arts, and running a quantitative sports gambling investment fund. He holds a BS in Physics from Washington & Lee University, a Master's in Systems Engineering from the University of Virginia, and an MBA from Duke University.