Prerna is an experienced marketing and communications practitioner with a proven track record of delivering business results, leading high-performing multi-disciplinary teams, and fostering a culture of trust and empathy across agency-holding groups for over 20 years.
Having started her career in media, she has seen how technology transitions have shaped our industry. Skilled at leading through change, she has a strong foundation in strategic planning, media activation, and buying, coupled with client leadership, team development, and agency management across the Asia Pacific region.
She is passionate about the role that media and technology play in influencing culture, delivering a brand experience, and driving social good.
As the CEO of Dentsu Media, Prerna is responsible for leading the growth of the group’s Media Business, continuing in its tradition of offering clients’ services founded on seamless access to the network’s full range of capabilities. This includes overseeing the development of key agency brands such as Carat, dentsu X, and iProspect with their respective leadership.
Prerna oversees 4,000+ of the world's most forward-thinking media professionals offering expertise across insight & strategy, media effectiveness, performance marketing, media tech consulting, supply-side management, commerce, and data & analytics.
Prerna has a wealth of experience in nurturing key relationships, leading multicultural teams, and building a culture of trust and mutuality. She has a strong track record of driving business growth for global and regional clients, serves as a strategic partner to clients and helps further build the agency's integrated services.
Her leadership style focuses on putting people first – she is an open, collaborative, and energetic leader who takes an active role in nurturing and mentoring the next generation of talent.
Over the last two years, she has championed economic empowerment and made commitments to driving gender diversity in our workplace. She has initiated programs both internally and with our partners to encourage diversity, equality, and inclusion and create spaces for growth and learning so that everyone can thrive within our organization.