A brand builder fuelled by data and creativity, I bring 16 years of experience across FMCG and F&B.

As CMO of McDonald’s Malaysia, I led the record-breaking Vibe Kopi Susu, Icon Meets Icon, and Taste the Change campaigns—driving McCafé’s highest-ever growth and earning Malaysia its first Gold at the McDonald’s Global Feel-Good Marketing Awards 2024.

Previously with Nestlé, Fonterra, Unilever, and J&J, I specialize in brand turnarounds and market share growth. Grounded in real-world insights, I thrive on impact, especially during high-pressure moments—turning challenges like COVID-19 into opportunities for transformative leadership.