Based in Buenos Aires, Louise is currently the CMO of NotCo, a foodtech valued at $1.5Bn that uses AI to create elevated food products for the CPG industry. Prior to that she spent 4 years at Mercado Libre as Sr Director of Branding, creating the branding team to manage all of the marketing communications and media for Mercado Libre and Mercado Pago.  In addition to winning multiple Cannes Lions, Mercado Livre became the most influential brand in Brazil.  Her earlier marketing career was spent at Diageo: 15 years in global, local and regional roles on Smirnoff, Baileys and Gordon’s and Tanqueray in NYC and London.  Louise has a law degree from Cambridge and an MBA from Tuck at Dartmouth.