As Director of Solutions Marketing, Lina is responsible for defining go-to-market strategy for Factual’s suite of location-based solutions, and driving awareness and adoption among brands, agencies, and channel partners.
With over 13 years of digital marketing experience, Lina’s specialties include developing data-driven, customer-centric, and innovative marketing programs that drive revenue. Before joining Factual, Lina worked in diverse organizations spanning emerging consumer technology, consumer finance (Equifax), enterprise software (Neustar and Oracle), and adtech (DataXu). Lina kicked off her career at Carat helping leading brands like The Home Depot define their digital media strategy.
Lina holds a BBA from Emory University and a MS in Predictive Analytics from Northwestern.