Leslie Wood | MMA Global

Leslie Wood

Leslie Wood
Chief Research Officer
NCSolutions

Dr. Leslie Wood is a pioneer and innovator in advertising analytics with more than 30 years of experience. Leslie is responsible for the overall research function at NCSolutions (NCS), including shaping leading edge marketing and advertising performance methodologies. Leslie has a long history and deep involvement in single-source methodologies, including BehaviorScan, Scan America, and Project Apollo. Leslie is an expert of not only single-source analytics, but of reach and frequency research, optimizers, data integration, and return-path data. All of this feeds Leslie’s passion for building support tools for the advertising industry.

Leslie chairs the ARF’s Analytics/ROI/Data Integration Committee and has acted as co-chair of their 360 Media and Marketing Council. She has a BS in mathematics from Hunter College and a PhD from The University at Albany in Information Science with a specialization in Expert Systems and Data Mining.