Kerry Friend | MMA Global

Kerry Friend

Kerry Friend
Executive Creative Director
Isobar

My interests and therefore skills are varied.

I started out in advertising as a creative and then ventured into hackathons, workshops & curating. I currently work at a digital agency as an Exec Creative Director and run their innovation programme, NowLab. I'm also part of a collective, Create Africa, and we organise workshops and events at the intersection of tech, culture and education. As a member of the IAB agency council I currently head up their Innovation Programme, which aims to encourage agencies to explore new ways of working and thinking as they seek to reinvent themselves to stay relevant in the age of digital transformation.

Executive Creative Director

Isobar SA & NowLab. IAB Agency Council. Create Africa. Advisory board member Wits Digital Arts.

October 2014 – Present (1 year 9 months)South AfricaBookmarks judge & Builders Jury Chair 2016
D&AD Digital Marketing judge 2015
Loeries judge 2015
Maker Library Network librarian Fak'ugesi Festival 2015
Speaker at Digital Hustle Fak'gesi Festival 2015
Guest lecture Open Window
Guest lecture Vega School of Branding Pretoria
MIT Sloane School of Business Start Up Hack judge at Wits 2015