Gus has spent the last 20 years working in the entertainment industry across both sport and music. Currently at Universal Music Group as Head of New Business for Asia, he is responsible for driving the business across 10 markets in Asia to include activations from Brand Partnerships, sponsorship across Live events and Endorsement deals. As head of the division, Gus manages and supports a team of 20+ New Business Execs in the region working with brands such a Marriott, Standard Chartered, FWD Insurance and Singtel.

Prior to UMG, Gus was Vice President, Head of Sales at WME|IMG (now Endeavor.) Gus was responsible for the sales activity for all event properties across the Asia Pacific region. He was also involved in selling key sponsorship assets (including naming rights, Title Sponsorships and Tour partnerships) across all divisions including Golf, Tennis, Mass Participation, Football, Fashion, Music and general entertainment properties. Gus worked closely with most major corporate brands, key sports federations and major sports teams (including FC Barcelona, WTA, European Tour and Tennis Australia) to provide dedicated solutions for their regional events.

Prior to joining WME|IMG, Gus headed up the sponsorship and hospitality programme for Coca-Cola around their FIFA World Cup campaigns as well as Head of International Partnership Sales for WWE.