Fritzky is a business growth and marketing strategy expert with a proven track record of success both in Indonesia and across Southeast Asia as well.

As the Group Business Director of STEB Group, consisting of STEB Asia and Grow in Asia, a full-service marketing agency, Fritzky has consistently helped brands unlock their full potential through innovative growth strategies, data-driven campaigns, and regional market expertise.

During his professional experiences in handling top-notch brands, such as AIA, Sinarmas APP Group, Great Giant Foods, Oriflame, Honda, Hilton, Siloam Hospitals, Paragon Group, Komix, KFC, OK Bank, Bank BRI, and many more clients from different verticals, he successfully led the Business and Account team to help brands achieve their ambitious goals within the client’s respective market. He transformed anything complex to sound easy and meaningful by contributing himself as a brand guardian to each handled-client. His leadership has propelled both companies to the forefront of their industries, earning accolades for creativity, ROI, impact, and client success.

With a deep understanding of branding, 360-marketing, and public relations strategy, Fritzky is the ideal judge candidate for MMA Global—bringing not only experience and insight across so many verticals, but also a genuine passion for planning brand strategy with the groundbreaking ideas and achieving the aggressive goals of his clients.