Duncan Southgate | MMA Global

Duncan Southgate

Duncan Southgate
Global Brand Director, Digital
Millward Brown

Duncan has 20 years brand, communications and media research experience gathered in various roles with Millward Brown. He is currently responsible for growing the company’s digital and mobile business and is based in Frankfurt, Germany.

Duncan has been fascinated by digital marketing since he managed the UK’s first ever test of online advertising impact for the (then) Electronic Telegraph in 1997.

He has authored many digital research papers, including award-winning studies on mobile marketing receptivity and how digital share builds brands, and other papers on multiscreen marketing and how video travels across screens.