Cristel Lee Leed is the global Group Marketing Director at the IG Group. IG Group has again been recognised in the UK (for the 14th year in a row) as a Top Employer for 2023 by the Top Employers Institute.

The IG Group is a global fintech providing its clients with cutting-edge online trading platforms, market tools, news and content to trade global financial markets. IG Group includes the IG, IG Prime, tastylive, Spectrum and DailyFX brands.

At IG, Cristel leads the global IG and DailyFX content and communications teams and is responsible for the leadership of more than 80 colleagues and agency roster in the U.K., Japan, UAE, USA, Australia, Singapore, France, Italy, Germany, Spain, Sweden, South Africa and China. The teams support all IG local offices in 11 languages providing daily news, insights and analysis, the IGTV, social and CRM strategy.

Prior to her current role in IG, Cristel was CMO at Yolt (by ING), Nutmeg (by JP Morgan), WWF-Australia and was part of the founding team as CMO of giffgaff mobile in the UK. She also held roles such as Vice President UK & Europe at Lulu.com, Sales and Marketing Director at Virgin Media, and Managing Director at NTL: Freedom.

She has won numerous awards by leading her teams and agencies to create impactful, insight driven campaigns recognised with industry awards such as The One Show, Asia Spikes, LIA's, Webby's, Ad Fest, Epica's, D&AD's and The Marketing Society UK for outstanding achievements in marketing excellence, TV, social, re-brands and brand launches, UX and digital design.