Catalina Abadia | MMA
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Catalina Abadia
Brand Engagement Lead for Latin America
The Clorox Company

Having built up extensive years of experience in media agencies and working commercially with some of silicon valley’s main digital players, she now heads all the advertising strategies for Clorox portfolio of brands for the Latam region. Among the brands are Clorox, Poett, Burt’s Bees, Fresh Step, Clorinda and Glad. This includes both media strategies and content marketing development.


Combining her online and offline media expertise, for the past years she was able to drive brands in multiple industries with omni-channel strategies, focusing on the path to purchase journey and how compelling content storytelling can play a key role in lifting a brand.


Passionate about digital marketing, Catalina has also been a Professor in top business colleges in Latam like CESA, Universidad Externado and Universidad del Rosario.