Candice Goodman | MMA Global

Candice Goodman

Candice Goodman
Managing Director
Mobitainment

Candice is on the Advisory Board’s Education Committee at the Mobile Marketing Association (MMA of SA) and was the first Certified MMA Mobile Marketer in South Africa.

Her mobile marketing consultancy, Mobitainment, was the first African company to win a Mobile Marketing Association Award back in 2009, and has become one of the longest and most consistently international mobile marketing award winner in Africa with wins for the last 8 years!

In 2013, Mobitainment earned the title of Organisation of the Year from the Direct Marketing Association, showing how Direct Marketing is seeing the importance of mobile in the marketing mix.

In 2014, Candice won first prize in the Goldman Sachs-GIBS 10,000 Women Certification Programme, and in 2015, came in top among the first local graduates of the international IDM (Institute of Direct and Digital Marketing).

Candice is a prolific speaker on the subject and has spoken around South Africa, Africa and in Europe about her passion for mobile in the African Market at various conferences over the years like AfricaCOM, East AfricaCOM, The Internet Show, Mobile Web Africa, Tech4Africa, Wired Women, Mobile Entertainment Africa, Marketing Mix, MRMW Africa, The Best of Digital and M-Days… to name a few