Top Creative Agencies Global 2025
Dentsu Creative
Overall rank
#4
Points
620.2
Awards won
44
Finalists
11
Best in Show
0
Gold
20
Silver
15
Bronze
9
Finalist
11
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Bactroban (BaidoBang/百多邦): “A New Skin that Boosts Employability” | Bactroban | Haleon | Dentsu Creative | China | B.Marketing Impact | Smarties China | Silver |
| Canon: “Blossoms Shanghai” | Canon | Canon | Dentsu Creative | China | E.Creative | Smarties China | Silver |
| Fenbid: “Electronic Ibuprofen” | Fenbid | Haleon | Dentsu Creative | China | D.Emerging Tech Marketing | D.Emerging Tech Marketing | E.Creative | Smarties China | Gold (3) |
| Intel: AI at the Olympic Games (Paris 2024) | Intel | Intel | Dentsu Creative | China | B.Marketing Impact | F.AI Marketing | Smarties China | Gold, Bronze |
| KFC “e-Pickled Mustard Greens” | KFC | Yum! Brands | Dentsu Creative | China | E.Creative | Smarties China | Silver |
| KFC “Fried-Chicken Tycoon” | KFC | Yum! Brands | Dentsu Creative | China | B.Marketing Impact | E.Creative | Smarties China | Gold, Silver |
| KFC × P&G: “Wash Hands, Eat Chicken” | KFC | Yum! Brands | Dentsu Creative | China | A.Purpose Dirven marketing | Smarties China | Silver |
| Voltaren: “We Can Move Again” | Voltaren | Haleon | Dentsu Creative | China | B.Marketing Impact | B.Marketing Impact | Smarties China | Gold, Bronze |
| Zespri: “Spoon Up the Gold Month” | Zespri | Zespri | Dentsu Creative | China | B.Marketing Impact | E.Creative | Smarties China | Gold, Bronze |
| A Story of Tet Retail Revival, Powered by Ensure | Ensure | Abbott | Dentsu Creative | Vietnam | Social Impact Marketing | Cross Digital Media Marketing | Smarties APAC | Bronze, Finalist |
| Dialogues of Care | Ensure | Abbott | Dentsu Creative | Vietnam | Innovative Use of AI in Advertising | Personalization | Real Time Marketing | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | Smarties APAC | Gold, Silver, Bronze (2) |
| Mirinda: Reigniting Tet Joy in Mekong Delta | Mirinda | PepsiCo | Dentsu Creative | Vietnam | Diversity and Inclusive Excellence | Smarties APAC | Finalist |
| Moisture Coat | Cetaphil | Galderma | Dentsu Creative | Vietnam | Cross Digital Media Marketing | Integrated E-commerce Innovation & Live Streaming | Product and / or Service Launch | Smarties APAC | Gold, Silver (2) |
| Drive Away Horroroads | Shell Helix | Shell | Dentsu Creative | Indonesia | Creator / Influencer / Celebrity Marketing | Brand Experience | Smarties Indonesia | Silver, Finalist |
| POCARI: #IONTAHANBOCOR – Leaks Are Horrifying | Pocari Sweat | Otsuka Pharmaceutical | Dentsu Creative | Indonesia | Future Forward Technology Marketing | Smarties Indonesia | Finalist |
| A Story of Tet Retail Revival, Powered by Ensure | Ensure | Abbott | Dentsu Creative | Vietnam | Social Impact Marketing | Brand Purpose / Activism | Cross Digital Media Marketing | Integrated E-commerce Innovation & Live Streaming | Smarties Vietnam | Gold (2), Silver, Bronze |
| Dialogues of Care | Ensure | Abbott | Dentsu Creative | Vietnam | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Personalization | Short or Long Form Video | Real Time Marketing | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | Smarties Vietnam | Gold (5), Silver, Finalist (2) |
| Mirinda: Reigniting Tet Joy in Mekong Delta | Mirinda | PepsiCo | Dentsu Creative | Vietnam | Diversity and Inclusive Excellence | Smarties Vietnam | Finalist |
| Moisture Coat | Cetaphil | Galderma | Dentsu Creative | Vietnam | Cross Digital Media Marketing | Omnichannel Marketing | Product and / or Service Launch | Integrated E-commerce Innovation & Live Streaming | Smarties Vietnam | Gold, Silver, Bronze, Finalist |
| #MixMyEmojis: Dominando o Search | Absolut | Pernod Ricard | Dentsu Creative | Brazil | Experiência de marca (Brand Experience) | Smarties Brazil | Finalist |
| O Seu Sucesso é o Sucesso dos Seus | Chivas Regal | Pernod Ricard | Dentsu Creative | Brazil | Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) | Smarties Brazil | Finalist |
| Dialogues of Care | Ensure | Abbott | Dentsu Creative | Vietnam | Innovative Use of AI in Advertising | Real Time Marketing | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | Smarties X | Gold, Silver (2), Bronze |
| A Story of Tet Retail Revival, Powered by Ensure | Ensure | Abbott | Dentsu Creative | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Cross Digital Media Marketing | Omnichannel Marketing | Integrated E-commerce Innovation & Live Streaming | Smarties X | Gold (2), Silver, Finalist |