MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers Global 2025

Aditya Birla Group

Overall rank

#17

Points

125.8

Awards won

5

Finalists

7

Region
APAC
Best in Show 0
Gold 2
Silver 2
Bronze 1
Finalist 7

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
1.9Bn Logos to 1.9Bn Home-Building Experts UltraTech Cement Aditya Birla Group Mindshare India Future Forward Technology Marketing Smarties APAC Gold
Voices of Progress: Building India with UltraTech Ultratech Cement Aditya Birla Group Mindshare India Real Time Marketing Smarties APAC Finalist
“Baat Ghar Ki – AdGPT” UltraTech Cement Aditya Birla Group Mindshare India AI-Powered Audience Engagement Smarties India Silver
BHKB Aditya Birla Capital Aditya Birla Group India Innovative Use of AI in Advertising Smarties India Finalist
Indriya Jewellery:Powered by Emotion, Lit by Voice Indriya Aditya Birla Group Mindshare India Brand Experience Smarties India Finalist
Motherhood On Hold Aditya Birla Capital Aditya Birla Group FCB Kinnect India Short or Long Form Video | Diversity and Inclusive Excellence Smarties India Bronze, Finalist
Naya Zamaane ka Birla Opus took on Behemoth! Birla Opus Aditya Birla Group Wavemaker India Product and / or Service Launch Smarties India Gold
Olympics Campaign Aditya Birla Capital Aditya Birla Group Mindshare India Connected TV Smarties India Finalist
1.9Bn Logos to 1.9Bn Home-Building Experts UltraTech Cement Aditya Birla Group Mindshare India Future Forward Technology Marketing Smarties X Silver
Cementing Democracy: Banega Toh Badhega India UltraTech Cement Aditya Birla Group Mindshare India Data Insights / Contextual Marketing Smarties X Finalist
Indriya Jewellery: A Landmark Integrated Launch Indriya Aditya Birla Group Mindshare India Product and / or Service Launch Smarties X Finalist