Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Creative Agency | Network | Region | Points |
|---|---|---|---|---|
| 1 | Leo Burnett | Publicis Groupe | Global | 726.0 |
| 2 | Dentsu Creative | Dentsu | Global | 280.7 |
| 3 | VMLY&R | WPP | Global | 232.0 |
| 4 | MullenLowe | Interpublic Group | Global | 226.2 |
| 5 | Wunderman Thompson | WPP | Global | 216.9 |
| 6 | dentsu Redder | Dentsu | Global | 213.2 |
| 7 | Publicis | Publicis Groupe | Global | 204.7 |
| 8 | Toaster | Global | 199.2 | |
| 9 | Ogilvy | WPP | Global | 148.2 |
| 10 | Havas | Havas Group | Global | 108.1 |
| 11 | Isla República | Global | 100.6 | |
| 12 | AlmapBBDO | Omnicom Group | Global | 100.5 |
| 13 | Cheil | Global | 92.0 | |
| 14 | dentsu Indonesia | Dentsu | Global | 90.4 |
| 15 | Hakuhodo | Hakuhodo DY Group | Global | 86.9 |
| 16 | Liberte Istanbul | Global | 81.5 | |
| 17 | Le Pub | Publicis Groupe | Global | 80.5 |
| 18 | Reklamania | Global | 77.9 | |
| 19 | Publicis JimenezBasic | Publicis Groupe | Global | 72.2 |
| 20 | XYZ SAIGON | Global | 71.0 | |
| 21 | Carnival | Global | 70.8 | |
| 22 | MullenLowe Lintas | Interpublic Group | Global | 69.6 |
| 23 | TRACK | Omnicom Group | Global | 64.5 |
| 24 | The Richards Group | Global | 50.0 | |
| 25 | PEIX Health GmbH | Global | 40.3 | |
| 26 | Flock | Global | 40.2 | |
| 27 | dentsu Turkey | Dentsu | Global | 40.1 |
| 27 | Komputer | Global | 40.1 | |
| 29 | GUT | Global | 36.2 | |
| 29 | Lanzallamas | Global | 36.2 | |
| 31 | Philipp und Keuntje | Global | 35.1 | |
| 32 | Carnivo | Global | 34.3 | |
| 33 | WMcCann | Interpublic Group | Global | 34.1 |
| 34 | STANDBY | Global | 33.1 | |
| 35 | AMBILHATI | Global | 32.2 | |
| 36 | Wizard | Interpublic Group | Global | 32.1 |
| 37 | BETC | Havas Group | Global | 30.0 |
| 38 | PunchBBDO | Omnicom Group | Global | 29.0 |
| 39 | Tres Ponto Zero | Global | 28.2 | |
| 40 | PAST/NEXT | Global | 25.7 | |
| 41 | DDB Mudra Group | Omnicom Group | Global | 24.2 |
| 42 | CP+B | Stagwell | Global | 24.1 |
| 42 | Hoopla | Global | 24.1 | |
| 42 | Leo Burnett Tailor Made | Publicis Groupe | Global | 24.1 |
| 42 | The Planner Co. | Global | 24.1 | |
| 46 | GGH MullenLowe | Interpublic Group | Global | 18.3 |
| 47 | DAVID | WPP | Global | 16.1 |
| 47 | Don | Global | 16.1 | |
| 49 | Ampfy | Global | 12.1 | |
| 49 | dentsu Mexico | Dentsu | Global | 12.1 |
| 49 | HNK Lab | WPP | Global | 12.1 |
| 52 | Serviceplan | Global | 11.0 | |
| 53 | Tonic Worldwide | Global | 8.1 | |
| 54 | dentsu Vietnam | Dentsu | Global | 8.0 |
| 54 | HOY | Havas Group | Global | 8.0 |
| 54 | Pencil Group | Global | 8.0 | |
| 57 | Shiyin Culture | Global | 6.3 | |
| 58 | Superson | Global | 4.5 | |
| 59 | Starmark | Global | 4.3 | |
| 60 | Africa | Omnicom Group | Global | 4.0 |
| 60 | Asatsu-DK Vietnam | Global | 4.0 | |
| 60 | Butter | Global | 4.0 | |
| 60 | Carbon Digital, Inc. | Global | 4.0 | |
| 60 | Dantatsu | Global | 4.0 | |
| 60 | DMP Communications | Global | 4.0 | |
| 60 | Qrius Creative Labs | Global | 4.0 | |
| 60 | Salvo Cipta Kreasi | Global | 4.0 | |
| 60 | SoWhat | Global | 4.0 | |
| 60 | TAZEFIKIR ADVERTISING AGENCY | Global | 4.0 | |
| 60 | The Or | Global | 4.0 | |
| 60 | Thread & Needle - Kim Chỉ Agency | Global | 4.0 | |
| 71 | Key Point Film | Global | 1.6 |