Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Knorr | Food | Europe | 113.4 |
| 2 | Shell | Business & Industrial | Europe | 113.1 |
| 3 | Yapi Kredi | Financial Services | Europe | 111.3 |
| 4 | Nescafé | Soft Drinks | Europe | 103.8 |
| 5 | Fiat | Automotive | Europe | 92.8 |
| 6 | Lipton | Soft Drinks | Europe | 85.0 |
| 7 | Garanti Bankası | Financial Services | Europe | 82.8 |
| 8 | Vodafone | Telecoms | Europe | 82.0 |
| 9 | Turkcell | Telecoms | Europe | 73.7 |
| 10 | Zubizu | Media & Publishing | Europe | 73.5 |
| 11 | AXA | Financial Services | Europe | 66.9 |
| 12 | Sütaş | Soft Drinks | Europe | 57.2 |
| 13 | Doritos | Food | Europe | 53.2 |
| 14 | Signal | Toiletries & Cosmetics | Europe | 45.5 |
| 15 | Subway France | Retail | Europe | 42.7 |
| 16 | Educo | Government & Not-for-profit | Europe | 41.1 |
| 17 | Gordon's | Alcoholic Drinks | Europe | 40.5 |
| 17 | Watch Dogs | Leisure & Entertainment | Europe | 40.5 |
| 19 | Biscolata | Food | Europe | 40.1 |
| 19 | Ford | Automotive | Europe | 40.1 |
| 19 | FOX Entertainment | Media & Publishing | Europe | 40.1 |
| 19 | Mastercard | Financial Services | Europe | 40.1 |
| 19 | Migros | Retail | Europe | 40.1 |
| 24 | Pegasus Airlines | Travel, Transport & Tourism | Europe | 37.6 |
| 25 | Warner Bros. | Media & Publishing | Europe | 33.3 |
| 26 | Persil | Household & Domestic | Europe | 32.4 |
| 27 | Magnum | Food | Europe | 32.1 |
| 28 | Festival Republic | Leisure & Entertainment | Europe | 30.5 |
| 29 | Peugeot | Automotive | Europe | 25.3 |
| 30 | Enerjisa | Business & Industrial | Europe | 24.6 |
| 31 | adidas | Clothing | Europe | 24.3 |
| 32 | League of Legends | Leisure & Entertainment | Europe | 24.1 |
| 33 | Cornetto | Food | Europe | 21.1 |
| 34 | Procter & Gamble | Toiletries & Cosmetics | Europe | 20.3 |
| 35 | Beats by Dr Dre | Leisure & Entertainment | Europe | 17.1 |
| 36 | AXE | Toiletries & Cosmetics | Europe | 16.1 |
| 36 | Meliá Hotels International | Travel, Transport & Tourism | Europe | 16.1 |
| 36 | Scottex | Household & Domestic | Europe | 16.1 |
| 36 | Universal Pictures | Media & Publishing | Europe | 16.1 |
| 40 | Avis | Automotive | Europe | 16.0 |
| 41 | Avianca | Travel, Transport & Tourism | Europe | 13.0 |
| 42 | Huawei P10 | Technology & Electronics | Europe | 12.3 |
| 43 | Unilever Food Solutions | Food | Europe | 9.3 |
| 44 | Coronado Brewing Company | Alcoholic Beverages | Europe | 8.5 |
| 44 | Excedrin | Healthcare & Pharma | Europe | 8.5 |
| 44 | McDonald's | Retail | Europe | 8.5 |
| 44 | NicoDerm CQ | Healthcare & Pharma | Europe | 8.5 |
| 48 | Microsoft | Technology & Electronics | Europe | 8.3 |
| 49 | Jamie's Italian | Retail | Europe | 8.1 |
| 49 | Timberland | Clothing | Europe | 8.1 |
| 51 | Ben&Jerry’s | Food | Europe | 8.0 |
| 51 | Denizbank | Financial Services | Europe | 8.0 |
| 51 | Movistar | Telecoms | Europe | 8.0 |
| 54 | InterContinental Hotels | Travel, Transport & Tourism | Europe | 5.0 |
| 55 | Dove | Toiletries & Cosmetics | Europe | 4.3 |
| 55 | Givenchy | Clothing | Europe | 4.3 |
| 55 | Leroy Merlin | Retail | Europe | 4.3 |
| 58 | Audi | Automotive | Europe | 4.0 |
| 58 | Cheetos | Food | Europe | 4.0 |
| 58 | Doctor Who | Media & Publishing | Europe | 4.0 |
| 58 | Rexona | Toiletries & Cosmetics | Europe | 4.0 |