Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Location | Region | Points |
|---|---|---|---|---|
| 1 | Unilever | Netherlands / UK | Global | 1124.2 |
| 2 | PepsiCo | USA | Global | 638.2 |
| 3 | Coca-Cola Company, The | USA | Global | 390.8 |
| 4 | Alphabet | USA | Global | 373.7 |
| 5 | Yum! Brands | USA | Global | 270.7 |
| 6 | McDonald's | USA | Global | 247.3 |
| 7 | Nestlé | Switzerland | Global | 227.1 |
| 8 | Sabancı Holding | Turkey | Global | 177.6 |
| 9 | Turkcell Holding | Turkey | Global | 175.3 |
| 10 | GlaxoSmithKline | UK | Global | 164.2 |
| 11 | Nike | USA | Global | 164.1 |
| 12 | Vodafone | UK | Global | 139.7 |
| 13 | Biti's | Vietnam | Global | 138.1 |
| 14 | Restaurant Brands International | Canada | Global | 130.8 |
| 15 | Heineken | Netherlands | Global | 127.0 |
| 16 | Dimes | Turkey | Global | 107.2 |
| 17 | Meesho | India | Global | 105.3 |
| 18 | İşbank | Turkey | Global | 97.8 |
| 19 | DenizBank | Turkey | Global | 92.7 |
| 20 | Mastercard | USA | Global | 90.9 |
| 21 | BP | UK | Global | 90.1 |
| 22 | Pioneer | South Africa | Global | 87.7 |
| 22 | T-Mobile | USA | Global | 87.7 |
| 24 | Samsung | South Korea | Global | 87.0 |
| 25 | LegalWise | South Africa | Global | 86.7 |
| 26 | Royal Dutch Shell | Netherlands | Global | 83.8 |
| 27 | General Motors | USA | Global | 82.7 |
| 27 | Reckitt Benckiser | UK | Global | 82.7 |
| 29 | RAKBANK | United Arab Emirates | Global | 82.4 |
| 30 | Renault | France | Global | 78.4 |
| 31 | Tiger Brands | South Africa | Global | 76.0 |
| 32 | BRF Group | Brazil | Global | 74.3 |
| 33 | Huawei Investment & Holding Co., Ltd. | China | Global | 73.3 |
| 34 | Direktorat Pemilih Muda, Tim Kampanye Nasional Jokowi-Amin | Indonesia | Global | 71.4 |
| 35 | BMW | Germany | Global | 71.3 |
| 36 | Godrej Group | India | Global | 68.0 |
| 37 | Chipotle | USA | Global | 67.7 |
| 38 | sahibinden.com | Turkey | Global | 65.9 |
| 39 | Migros | Turkey | Global | 61.9 |
| 40 | Etisalat | United Arab Emirates | Global | 61.8 |
| 41 | Telefónica | Spain | Global | 60.0 |
| 42 | Asian Paints | India | Global | 56.0 |
| 42 | Fonterra | New Zealand | Global | 56.0 |
| 44 | Ferrero International | Luxembourg | Global | 55.0 |
| 45 | Aditya Birla Capital | India | Global | 54.4 |
| 45 | Ariston Thermo Group | Italy | Global | 54.4 |
| 47 | Pizza Pizza | Canada | Global | 52.7 |
| 48 | Grupo Dignidade | Brazil | Global | 50.3 |
| 49 | Aldi | Germany | Global | 49.9 |
| 50 | Johnson & Johnson | USA | Global | 49.3 |
| 51 | Change Vietnam | Vietnam | Global | 48.8 |
| 52 | Comcast | USA | Global | 48.5 |
| 52 | FOX Networks Group | USA | Global | 48.5 |
| 54 | Anheuser-Busch InBev | Belgium | Global | 45.5 |
| 55 | The Walt Disney Company | USA | Global | 45.3 |
| 56 | Garanti BBVA | Turkey | Global | 45.1 |
| 57 | Sony Corporation | Japan | Global | 45.0 |
| 58 | Samsonite | Hong Kong | Global | 44.4 |
| 58 | VNG Corporation | Vietnam | Global | 44.4 |
| 60 | Dischem | South Africa | Global | 44.0 |
| 61 | Almari | Saudi Arabia | Global | 41.2 |
| 61 | Perfetti Van Melle | Netherlands / Italy | Global | 41.2 |
| 63 | EF | Switzerland | Global | 40.6 |
| 63 | Government of Argentina | Argentina | Global | 40.6 |
| 65 | Amazon | USA | Global | 40.4 |
| 66 | Brisa | Turkey | Global | 40.0 |
| 66 | HDFC Bank | India | Global | 40.0 |
| 66 | Vivendi | France | Global | 40.0 |
| 69 | General Mills | USA | Global | 37.1 |
| 70 | Tata Group | India | Global | 36.4 |
| 71 | Pernod Ricard | France | Global | 36.3 |
| 72 | Natura&Co | Brazil | Global | 36.2 |
| 73 | Philips | Netherlands | Global | 36.0 |
| 73 | ViacomCBS | USA | Global | 36.0 |
| 75 | Ad Council | USA | Global | 34.2 |
| 76 | Sea Limited | Singapore | Global | 32.8 |
| 76 | WildAid | USA | Global | 32.8 |
| 78 | Kopelco sa. | Argentina | Global | 32.5 |
| 78 | SBT | Brazil | Global | 32.5 |
| 80 | Estée Lauder Companies | USA | Global | 32.4 |
| 81 | Sendo | Vietnam | Global | 32.0 |
| 82 | Kia Motors | South Korea | Global | 29.1 |
| 83 | Sanofi Aventis | France | Global | 28.9 |
| 84 | BlueScope | Australia | Global | 28.4 |
| 84 | Grofers | India | Global | 28.4 |
| 84 | INASGOC | Indonesia | Global | 28.4 |
| 84 | Titan | India | Global | 28.4 |
| 88 | Accenture | Ireland | Global | 28.0 |
| 89 | Deutsche Telekom | Germany | Global | 25.6 |
| 89 | Samaritan | USA | Global | 25.6 |
| 89 | The Shelter Pet Project | USA | Global | 25.6 |
| 92 | Sanofi | France | Global | 25.1 |
| 93 | Uber | USA | Global | 24.8 |
| 94 | SC Johnson | USA | Global | 24.7 |
| 94 | SunRice | Australia | Global | 24.7 |
| 96 | Fox Sports Pty | USA | Global | 24.4 |
| 97 | Adidas | Germany | Global | 24.0 |
| 97 | Distell | South Africa | Global | 24.0 |
| 97 | Maxi Mobility | Spain | Global | 24.0 |
| 97 | PRISA | Spain | Global | 24.0 |
| 97 | Turkish Airlines | Turkey | Global | 24.0 |
| 97 | United Breweries Ltd. | India | Global | 24.0 |
| 103 | LG | South Korea | Global | 20.4 |
| 104 | Rappi | Colombia | Global | 20.3 |
| 105 | Airtel | India | Global | 20.0 |
| 105 | FrieslandCampina | Netherlands | Global | 20.0 |
| 105 | Indiabulls | India | Global | 20.0 |
| 105 | Koctas | Turkey | Global | 20.0 |
| 105 | Petrol Ofisi | Turkey | Global | 20.0 |
| 110 | Stage Stores | USA | Global | 18.5 |
| 111 | Globe Telecom | Philippines | Global | 17.6 |
| 112 | Yapı Kredi | Turkey | Global | 16.5 |
| 113 | CKE Restaurants | USA | Global | 16.2 |
| 114 | Abbott | USA | Global | 16.0 |
| 114 | Banco Bilbao Vizcaya Argentaria | Spain | Global | 16.0 |
| 114 | Beiersdorf | Germany | Global | 16.0 |
| 114 | Combiphar | Indonesia | Global | 16.0 |
| 114 | Guiltfree Industries Limited | India | Global | 16.0 |
| 114 | Liberty | South Africa | Global | 16.0 |
| 114 | Spur Corp | South Africa | Global | 16.0 |
| 114 | VakifBank | Turkey | Global | 16.0 |
| 114 | Zurich Insurance Group | Switzerland | Global | 16.0 |
| 123 | Government of USA | USA | Global | 12.8 |
| 123 | Radiant | USA | Global | 12.8 |
| 125 | Bimbo | Mexico | Global | 12.2 |
| 125 | Cosan | Brazil | Global | 12.2 |
| 127 | Goibibo | India | Global | 12.0 |
| 127 | Golden Resources Dev International Ltd. | Hong Kong | Global | 12.0 |
| 127 | Grab | Malysia / Singapore | Global | 12.0 |
| 127 | Mondelez International | USA | Global | 12.0 |
| 127 | Telecoming | Spain | Global | 12.0 |
| 127 | Transunion | USA | Global | 12.0 |
| 133 | Mercado Libre | Argentina | Global | 10.0 |
| 133 | Miami International Airport | USA | Global | 10.0 |
| 133 | NextEra Energy | USA | Global | 10.0 |
| 133 | Paramount Pictures | USA | Global | 10.0 |
| 137 | Yili | China | Global | 8.8 |
| 138 | Firehouse Restaurant Group | USA | Global | 8.5 |
| 138 | Lufthansa Group | Germany | Global | 8.5 |
| 138 | Toyota Motor Corporation | Japan | Global | 8.5 |
| 141 | Standard Bank | South Africa | Global | 8.3 |
| 142 | Expo2020 | United Arab Emirates | Global | 8.2 |
| 143 | MINISO | China | Global | 8.1 |
| 143 | Tramontina | Brazil | Global | 8.1 |
| 145 | AXA | France | Global | 8.0 |
| 145 | Bank Mandiri | Indonesia | Global | 8.0 |
| 145 | Capfin | South Africa | Global | 8.0 |
| 145 | DGB | South Africa | Global | 8.0 |
| 145 | Diageo | UK | Global | 8.0 |
| 145 | Dogus Group | Turkey | Global | 8.0 |
| 145 | FE Credit | Vietnam | Global | 8.0 |
| 145 | Government of South Africa | South Africa | Global | 8.0 |
| 145 | Hillside Beach Club | Turkey | Global | 8.0 |
| 145 | Idea | India | Global | 8.0 |
| 145 | Istanbul Cerrahi Hospital | Turkey | Global | 8.0 |
| 145 | Naspers | South Africa | Global | 8.0 |
| 145 | Procter & Gamble | USA | Global | 8.0 |
| 145 | Retroviral | South Africa | Global | 8.0 |
| 145 | Vicinity Media | South Africa | Global | 8.0 |
| 160 | Swimco | Canada | Global | 5.0 |
| 160 | Yapı Kredi | Turkey | Global | 5.0 |
| 162 | Performadz Dijital Medya | Turkey | Global | 4.3 |
| 162 | Rituals | UK | Global | 4.3 |
| 162 | South African Tourism | South Africa | Global | 4.3 |
| 162 | TD Ameritrade | USA | Global | 4.3 |
| 166 | Congresso em Foco | Brazil | Global | 4.1 |
| 166 | Intuit | USA | Global | 4.1 |
| 168 | Arcelik Pazarlama | Turkey | Global | 4.0 |
| 168 | Auto2000 | Indonesia | Global | 4.0 |
| 168 | Axiata Group | Malaysia | Global | 4.0 |
| 168 | Essel Group | India | Global | 4.0 |
| 168 | Eti | Turkey | Global | 4.0 |
| 168 | Famous Brands | South Africa | Global | 4.0 |
| 168 | Food Lover's Market Group | South Africa | Global | 4.0 |
| 168 | HM Sampoerna | Indonesia | Global | 4.0 |
| 168 | Kellogg's | USA | Global | 4.0 |
| 168 | Kitabisa | Indonesia | Global | 4.0 |
| 168 | Levis | USA | Global | 4.0 |
| 168 | M-Net | South Africa | Global | 4.0 |
| 168 | Mahindra | India | Global | 4.0 |
| 168 | Massmart | South Africa | Global | 4.0 |
| 168 | MD Pictures | Indonesia | Global | 4.0 |
| 168 | NuMetro | South Africa | Global | 4.0 |
| 168 | PT Indosiar Visual Mandiri | Indonesia | Global | 4.0 |
| 168 | PT Paragon Technology and Innovation | Indonesia | Global | 4.0 |
| 168 | PT. Telekomunikasi | Indonesia | Global | 4.0 |
| 168 | Sanlam | South Africa | Global | 4.0 |
| 168 | Sedes Holding | Turkey | Global | 4.0 |
| 168 | Steinhoff International Holdings N.V. | South Africa | Global | 4.0 |
| 168 | Telkom | South Africa | Global | 4.0 |
| 168 | Tiki | Vietnam | Global | 4.0 |
| 168 | Total S.A. | France | Global | 4.0 |
| 168 | Vietnam Mobile Telecom Joint Stock Company | Vietnam | Global | 4.0 |
| 168 | Vinhomes | Vietnam | Global | 4.0 |