Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Location | Region | Points |
|---|---|---|---|---|
| 1 | Unilever | Netherlands / UK | Global | 1579.6 |
| 2 | PepsiCo | USA | Global | 520.4 |
| 3 | McDonald's | USA | Global | 262.0 |
| 4 | Coca-Cola Company, The | USA | Global | 255.3 |
| 5 | Yum! Brands | USA | Global | 215.6 |
| 6 | Nestlé | Switzerland | Global | 210.7 |
| 7 | Alphabet | USA | Global | 194.9 |
| 8 | Ford Motor Company | USA | Global | 181.9 |
| 9 | Akbank | Turkey | Global | 175.4 |
| 10 | Vodafone | UK | Global | 165.4 |
| 11 | Telia Company | Sweden | Global | 156.9 |
| 12 | Fast Retailing | Japan | Global | 153.1 |
| 13 | GlaxoSmithKline | UK | Global | 141.2 |
| 14 | Vigie Aqui | Brazil | Global | 120.7 |
| 15 | Johnson & Johnson | USA | Global | 117.7 |
| 16 | Mahindra Group | India | Global | 116.0 |
| 17 | Biti's | Vietnam | Global | 106.6 |
| 18 | FrieslandCampina | Netherlands | Global | 85.5 |
| 19 | Telefónica | Spain | Global | 81.5 |
| 20 | Samsung | South Korea | Global | 76.8 |
| 21 | Makkal Needhi Maiam | India | Global | 76.3 |
| 22 | Procter & Gamble | USA | Global | 76.2 |
| 23 | 1-800-Flowers.com | USA | Global | 72.6 |
| 23 | T-Mobile | USA | Global | 72.6 |
| 25 | Naspers | South Africa | Global | 70.7 |
| 26 | Renault | France | Global | 69.9 |
| 27 | BMW | Germany | Global | 68.4 |
| 28 | L’Oréal | France | Global | 63.0 |
| 29 | Netmarble Games | South Korea | Global | 61.4 |
| 30 | ExxonMobil | USA | Global | 61.1 |
| 31 | Daimler AG | Germany | Global | 60.4 |
| 32 | Banco Bilbao Vizcaya Argentaria | Spain | Global | 60.2 |
| 33 | USA | Global | 60.0 | |
| 34 | BP | UK | Global | 58.8 |
| 35 | Garanti Bank | Turkey | Global | 58.2 |
| 35 | Pernod Ricard | France | Global | 58.2 |
| 37 | 21st Century Fox | USA | Global | 56.8 |
| 38 | Future Group | India | Global | 54.2 |
| 39 | National Amusements | USA | Global | 53.6 |
| 40 | Dimes | Turkey | Global | 52.9 |
| 40 | Anheuser-Busch InBev | Belgium | Global | 52.6 |
| 42 | Comcast | USA | Global | 51.2 |
| 43 | Wakefern Food Corporation | USA | Global | 50.9 |
| 44 | StudioCanal | UK | Global | 50.4 |
| 45 | Godrej Group | India | Global | 48.8 |
| 46 | Aditya Birla Capital | India | Global | 48.3 |
| 47 | PPF | Netherlands | Global | 45.4 |
| 48 | Heineken | Netherlands | Global | 44.1 |
| 49 | Ascena Retail Group | USA | Global | 42.6 |
| 49 | Bacardi | USA | Global | 42.6 |
| 49 | Colgate-Palmolive | USA | Global | 42.6 |
| 49 | Lyft | USA | Global | 42.6 |
| 53 | Banco Bradesco | Brazil | Global | 40.7 |
| 53 | Güd | Brazil | Global | 40.7 |
| 55 | Huawei Investment & Holding Co., Ltd. | China | Global | 40.4 |
| 55 | ITC Limited | India | Global | 40.4 |
| 57 | Suntory | Japan | Global | 40.1 |
| 57 | Unicharm | Japan | Global | 40.1 |
| 59 | Fundación Mujeres en Igualdad | Argentina | Global | 36.7 |
| 60 | Volkswagen Group | Germany | Global | 34.7 |
| 61 | Sony Corporation | Japan | Global | 34.4 |
| 62 | Merck & Co. | USA | Global | 34.1 |
| 63 | Kia Motors | South Korea | Global | 32.6 |
| 63 | Turkish Airlines | Turkey | Global | 32.6 |
| 63 | WarnerMedia | USA | Global | 32.6 |
| 66 | Government of Singapore | Singapore | Global | 30.8 |
| 67 | Cipla | India | Global | 30.5 |
| 68 | Foxtel | Australia | Global | 30.0 |
| 68 | Mars, Incorporated | USA | Global | 30.0 |
| 68 | Volvo | USA | Global | 30.0 |
| 71 | Fiat Chrysler Automobiles | UK | Global | 29.8 |
| 72 | Hasbro | USA | Global | 28.5 |
| 72 | Honda | Japan | Global | 28.5 |
| 74 | Patanjali Ayurved | India | Global | 28.3 |
| 75 | Oger Telecom Limited | United Arab Emirates | Global | 28.1 |
| 75 | Reckitt Benckiser | UK | Global | 28.1 |
| 75 | Vingroup | Vietnam | Global | 28.1 |
| 78 | Ferguson plc | Switzerland | Global | 25.6 |
| 78 | TD Ameritrade | USA | Global | 25.6 |
| 80 | Diageo | UK | Global | 25.2 |
| 81 | PermataBank | Indonesia | Global | 25.1 |
| 82 | Egyptian Tourism Authority | Egypt | Global | 24.2 |
| 82 | Exide Industries | India | Global | 24.2 |
| 82 | Nokia | Finland | Global | 24.2 |
| 82 | The Sun | UK | Global | 24.2 |
| 86 | Restaurant Brands International | USA | Global | 22.6 |
| 87 | Barbadillo | Spain | Global | 21.6 |
| 87 | Kimberly-Clark | USA | Global | 21.6 |
| 89 | Dixons Carphone | UK | Global | 21.3 |
| 90 | Esas Holding AS | Turkey | Global | 20.8 |
| 91 | B9 Beverages | India | Global | 20.5 |
| 92 | Mastercard | USA | Global | 20.4 |
| 92 | Registraduria Nacional de Colombia | Colombia | Global | 20.4 |
| 94 | Zinkia Entertainment | Spain | Global | 20.3 |
| 95 | Essel Group | India | Global | 20.2 |
| 95 | Indian Railways | India | Global | 20.2 |
| 97 | APUS Group | China | Global | 20.1 |
| 97 | Grab | Malaysia / Singapore | Global | 20.1 |
| 97 | Indofood | Indonesia | Global | 20.1 |
| 97 | The Walt Disney Company | USA | Global | 20.1 |
| 101 | İşbank | Turkey | Global | 20.0 |
| 101 | Koton | Turkey | Global | 20.0 |
| 103 | Match Group | USA | Global | 20.0 |
| 104 | AT&T | USA | Global | 17.0 |
| 105 | Naver | South Korea | Global | 16.8 |
| 106 | Bahrain International Circuit | Bahrain | Global | 16.6 |
| 107 | Cacau Show | Brazil | Global | 16.3 |
| 108 | Ambar | Spain | Global | 16.0 |
| 108 | ASICS | Japan | Global | 16.0 |
| 108 | Dishcem | South Africa | Global | 16.0 |
| 108 | Takeaway.com | Netherlands | Global | 16.0 |
| 112 | Méliuz | Brazil | Global | 14.1 |
| 113 | Austin Convention Bureau | USA | Global | 12.8 |
| 114 | Reliance Industries | India | Global | 12.5 |
| 115 | EF | Switzerland | Global | 12.2 |
| 117 | Beiersdorf | Germany | Global | 12.1 |
| 117 | Bloomberg | USA | Global | 12.1 |
| 116 | Mondelez International | USA | Global | 12.1 |
| 117 | Quintillion Media Pvt Ltd. | India | Global | 12.1 |
| 120 | Groupe PSA | France | Global | 10.2 |
| 121 | Anglo American plc | South Africa / UK | Global | 8.5 |
| 121 | Dickinson Fleet Services, LLC | USA | Global | 8.5 |
| 121 | Gap Inc. | USA | Global | 8.5 |
| 121 | Geely | China | Global | 8.5 |
| 121 | Honda Motor Company | Japan | Global | 8.5 |
| 121 | Las Vegas Convention and Visitors Authority | USA | Global | 8.5 |
| 121 | Mozilla Foundation | USA | Global | 8.5 |
| 121 | Orange | France | Global | 8.5 |
| 121 | Tyson Foods | USA | Global | 8.5 |
| 121 | Universal Music Group | France | Global | 8.5 |
| 131 | Indofood CBP | Hong Kong | Global | 8.4 |
| 131 | Logitech | Switzerland | Global | 8.4 |
| 133 | Adidas | Germany | Global | 8.1 |
| 133 | Axiata Group | Malaysia | Global | 8.1 |
| 133 | Bloomin' Brands | USA | Global | 8.1 |
| 133 | Flora | Brazil | Global | 8.1 |
| 133 | Garena | Singapore | Global | 8.1 |
| 133 | Grupo Lala | Mexico | Global | 8.1 |
| 133 | HSBC | UK | Global | 8.1 |
| 133 | Indosat | Indonesia | Global | 8.1 |
| 133 | Pirelli | Italy | Global | 8.1 |
| 133 | RAKBANK | United Arab Emirates | Global | 8.1 |
| 133 | Sanofi | France | Global | 8.1 |
| 144 | ABSA | South Africa | Global | 8.0 |
| 144 | Boyner Group | Turkey | Global | 8.0 |
| 144 | Digital Academy | South Africa | Global | 8.0 |
| 144 | Dyson | UK | Global | 8.0 |
| 144 | Famous Brands | South Africa | Global | 8.0 |
| 144 | FWD Vietnam | Hong Kong | Global | 8.0 |
| 144 | TAI Centro Universitario de artes | Spain | Global | 8.0 |
| 144 | Tru-Cape | South Africa | Global | 8.0 |
| 152 | Government of Malaysia | Malaysia | Global | 4.4 |
| 152 | KIRKBI A/S | Denmark | Global | 4.4 |
| 152 | Netflix | USA | Global | 4.4 |
| 152 | Red Brick Lane | India | Global | 4.4 |
| 152 | Telenor | Norway | Global | 4.4 |
| 152 | The Hong Kong Jockey Club | Hong Kong | Global | 4.4 |
| 158 | Deutsche Telekom | Germany | Global | 4.3 |
| 158 | Grand Parade Investments | South Africa | Global | 4.3 |
| 158 | Group Nine Media | USA | Global | 4.3 |
| 158 | Kroger | USA | Global | 4.3 |
| 158 | Memorial Hermann Health System | USA | Global | 4.3 |
| 158 | MGM Resorts International | USA | Global | 4.3 |
| 158 | YouAppi | USA | Global | 4.3 |
| 165 | Indio | Mexico | Global | 4.1 |
| 165 | Instituto Maria da Penha | Brazil | Global | 4.1 |
| 165 | LATAM Airlines | Chile | Global | 4.1 |
| 165 | Pilot | Brazil | Global | 4.1 |
| 169 | Association of Mutual Funds in India | India | Global | 4.0 |
| 169 | British American Tobacco | UK | Global | 4.0 |
| 169 | Capfin | South Africa | Global | 4.0 |
| 169 | Groupe Rouge | Spain | Global | 4.0 |
| 169 | HP | USA | Global | 4.0 |
| 169 | IKEA | Sweden | Global | 4.0 |
| 169 | Marico | Vietnam | Global | 4.0 |
| 169 | RPG Group | India | Global | 4.0 |
| 169 | Schneider Electric | France | Global | 4.0 |
| 169 | Teads | USA | Global | 4.0 |
| 169 | Telkomsel | Indonesia | Global | 4.0 |
| 169 | ThaiBev | Thailand | Global | 4.0 |
| 169 | Total S.A. | France | Global | 4.0 |
| 169 | Wadia Group | India | Global | 4.0 |