Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | EMEA | 433.1 |
| 2 | Coca-Cola Company, The | EMEA | 298.0 |
| 3 | PepsiCo | EMEA | 212.3 |
| 4 | İşbank | EMEA | 169.6 |
| 5 | Sabancı Holding | EMEA | 156.6 |
| 6 | Dimes | EMEA | 148.3 |
| 7 | Mars | EMEA | 121.2 |
| 8 | Vodafone | EMEA | 116.5 |
| 9 | McDonald's | EMEA | 115.0 |
| 10 | Nestlé | EMEA | 100.5 |
| 11 | Yapı Kredi | EMEA | 99.1 |
| 12 | Bayer Group | EMEA | 82.8 |
| 13 | RAKBANK | EMEA | 80.8 |
| 14 | Nando's | EMEA | 80.2 |
| 15 | App Samurai | EMEA | 74.1 |
| 16 | GlaxoSmithKline | EMEA | 72.6 |
| 17 | Tiger Brands | EMEA | 70.5 |
| 18 | Kimberly-Clark | EMEA | 66.2 |
| 19 | Turkcell Holding | EMEA | 65.4 |
| 20 | Etisalat | EMEA | 64.6 |
| 21 | Shoprite Holdings | EMEA | 64.1 |
| 22 | Heineken | EMEA | 54.0 |
| 23 | Yalı Spor | EMEA | 49.7 |
| 24 | Procter & Gamble | EMEA | 49.6 |
| 25 | MTN Group | EMEA | 48.6 |
| 26 | Saudi Telecom Company | EMEA | 40.4 |
| 27 | adidas | EMEA | 40.1 |
| 27 | Digicel Group | EMEA | 40.1 |
| 27 | Johnson & Johnson | EMEA | 40.1 |
| 27 | Pick n Pay | EMEA | 40.1 |
| 31 | Emirates NBD | EMEA | 38.2 |
| 32 | sahibinden.com | EMEA | 36.6 |
| 33 | ByteDance | EMEA | 36.3 |
| 33 | Sony | EMEA | 36.3 |
| 35 | Reckitt Benckiser | EMEA | 34.5 |
| 36 | Dubai Holding | EMEA | 32.3 |
| 37 | Anheuser-Busch InBev | EMEA | 32.1 |
| 37 | Pentair | EMEA | 32.1 |
| 37 | South Africa National Department of Health | EMEA | 32.1 |
| 40 | The Ford Motor Company | EMEA | 28.9 |
| 41 | Yum! Brands | EMEA | 25.6 |
| 42 | Fiat Chrysler Automobiles | EMEA | 24.2 |
| 43 | Health & Welfare SETA | EMEA | 24.0 |
| 43 | MatchKit.co | EMEA | 24.0 |
| 43 | Sanlam | EMEA | 24.0 |
| 43 | Tongaat Hulett | EMEA | 24.0 |
| 47 | Renault | EMEA | 20.5 |
| 48 | Pernod Ricard | EMEA | 17.1 |
| 48 | Samsung | EMEA | 17.1 |
| 50 | Almarai | EMEA | 16.2 |
| 50 | Aujan Group Holding | EMEA | 16.2 |
| 50 | Church & Dwight | EMEA | 16.2 |
| 50 | Kimberly-Clark | EMEA | 16.2 |
| 50 | National Bank of Kuwait | EMEA | 16.2 |
| 55 | Colgate-Palmolive Company | EMEA | 16.0 |
| 55 | LUMA | EMEA | 16.0 |
| 55 | Petrol Ofisi | EMEA | 16.0 |
| 55 | Remgro | EMEA | 16.0 |
| 59 | Naspers | EMEA | 12.8 |
| 60 | Garanti BBVA | EMEA | 12.6 |
| 61 | Daimler | EMEA | 12.3 |
| 62 | Hakuhodo DY Holdings | EMEA | 8.5 |
| 62 | Rich’s | EMEA | 8.5 |
| 62 | Telefónica | EMEA | 8.5 |
| 65 | Business and Arts | EMEA | 8.0 |
| 65 | DoÄŸanlar Holding | EMEA | 8.0 |
| 65 | Pepkor | EMEA | 8.0 |
| 65 | Volkswagen Group | EMEA | 8.0 |
| 69 | World Travel and Tourism Council | EMEA | 5.0 |
| 70 | Nike | EMEA | 4.3 |
| 70 | Telecoming | EMEA | 4.3 |
| 72 | Arcelik Pazarlama | EMEA | 4.0 |
| 72 | DoÄŸan Online | EMEA | 4.0 |
| 72 | Hopi | EMEA | 4.0 |
| 72 | Koç Holding | EMEA | 4.0 |