Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Location | Region | Points |
|---|---|---|---|---|
| 1 | Unilever | Netherlands / UK | EMEA | 1579.6 |
| 2 | Nestlé | Switzerland | EMEA | 210.7 |
| 3 | Akbank | Turkey | EMEA | 175.4 |
| 4 | Vodafone | UK | EMEA | 165.4 |
| 5 | Telia Company | Sweden | EMEA | 156.9 |
| 6 | GlaxoSmithKline | UK | EMEA | 141.2 |
| 7 | FrieslandCampina | Netherlands | EMEA | 85.5 |
| 8 | Telefónica | Spain | EMEA | 81.5 |
| 9 | Naspers | South Africa | EMEA | 70.7 |
| 10 | Renault | France | EMEA | 69.9 |
| 11 | BMW | Germany | EMEA | 68.4 |
| 12 | L’Oréal | France | EMEA | 63.0 |
| 13 | Daimler AG | Germany | EMEA | 60.4 |
| 14 | Banco Bilbao Vizcaya Argentaria | Spain | EMEA | 60.2 |
| 15 | BP | UK | EMEA | 58.8 |
| 16 | Garanti Bank | Turkey | EMEA | 58.2 |
| 16 | Pernod Ricard | France | EMEA | 58.2 |
| 18 | Dimes | Turkey | EMEA | 52.9 |
| 19 | Anheuser-Busch InBev | Belgium | EMEA | 52.6 |
| 20 | StudioCanal | UK | EMEA | 50.4 |
| 21 | PPF | Netherlands | EMEA | 45.4 |
| 22 | Heineken | Netherlands | EMEA | 44.1 |
| 23 | Volkswagen Group | Germany | EMEA | 34.7 |
| 24 | Turkish Airlines | Turkey | EMEA | 32.6 |
| 25 | Fiat Chrysler Automobiles | UK | EMEA | 29.8 |
| 26 | Oger Telecom Limited | United Arab Emirates | EMEA | 28.1 |
| 26 | Reckitt Benckiser | UK | EMEA | 28.1 |
| 28 | Ferguson plc | Switzerland | EMEA | 25.6 |
| 29 | Diageo | UK | EMEA | 25.2 |
| 30 | Egyptian Tourism Authority | Egypt | EMEA | 24.2 |
| 30 | Nokia | Finland | EMEA | 24.2 |
| 30 | The Sun | UK | EMEA | 24.2 |
| 33 | Barbadillo | Spain | EMEA | 21.6 |
| 34 | Dixons Carphone | UK | EMEA | 21.3 |
| 35 | Esas Holding AS | Turkey | EMEA | 20.8 |
| 36 | Zinkia Entertainment | Spain | EMEA | 20.3 |
| 37 | İşbank | Turkey | EMEA | 20.0 |
| 37 | Koton | Turkey | EMEA | 20.0 |
| 39 | Bahrain International Circuit | Bahrain | EMEA | 16.6 |
| 40 | Ambar | Spain | EMEA | 16.0 |
| 40 | Dishcem | South Africa | EMEA | 16.0 |
| 40 | Takeaway.com | Netherlands | EMEA | 16.0 |
| 43 | EF | Switzerland | EMEA | 12.2 |
| 44 | Beiersdorf | Germany | EMEA | 12.1 |
| 45 | Groupe PSA | France | EMEA | 10.2 |
| 46 | Anglo American plc | South Africa / UK | EMEA | 8.5 |
| 46 | Orange | France | EMEA | 8.5 |
| 46 | Universal Music Group | France | EMEA | 8.5 |
| 49 | Logitech | Switzerland | EMEA | 8.4 |
| 50 | Adidas | Germany | EMEA | 8.1 |
| 50 | HSBC | UK | EMEA | 8.1 |
| 50 | Pirelli | Italy | EMEA | 8.1 |
| 50 | RAKBANK | United Arab Emirates | EMEA | 8.1 |
| 50 | Sanofi | France | EMEA | 8.1 |
| 55 | ABSA | South Africa | EMEA | 8.0 |
| 55 | Boyner Group | Turkey | EMEA | 8.0 |
| 55 | Digital Academy | South Africa | EMEA | 8.0 |
| 55 | Dyson | UK | EMEA | 8.0 |
| 55 | Famous Brands | South Africa | EMEA | 8.0 |
| 55 | TAI Centro Universitario de artes | Spain | EMEA | 8.0 |
| 55 | Tru-Cape | South Africa | EMEA | 8.0 |
| 62 | KIRKBI A/S | Denmark | EMEA | 4.4 |
| 62 | Telenor | Norway | EMEA | 4.4 |
| 64 | Deutsche Telekom | Germany | EMEA | 4.3 |
| 64 | Grand Parade Investments | South Africa | EMEA | 4.3 |
| 66 | British American Tobacco | UK | EMEA | 4.0 |
| 66 | Capfin | South Africa | EMEA | 4.0 |
| 66 | Groupe Rouge | Spain | EMEA | 4.0 |
| 66 | IKEA | Sweden | EMEA | 4.0 |
| 66 | Schneider Electric | France | EMEA | 4.0 |
| 66 | Total S.A. | France | EMEA | 4.0 |