Wavemaker

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Campaigns and Awards 2024

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Gravity in the kitchen, Success on FOTILE	FOTILE	FOTILE	Wavemaker	China	Data Insights / Contextual Marketing | Personalization	Smarties APAC	Bronze (2)
Cadbury Silk Story of Us	Cadbury	Mondelez International	Wavemaker	India	Short or Long Form Video | AI-Powered Audience Engagement | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing	Smarties APAC	Silver, Bronze, Finalist (2)
Personalizing Celebrations with AI #MyBirthdaySong	Cadbury	Mondelez International	Wavemaker	India	Customer (CX) / User Experience (UX) & Design | Personalization | Innovative Use of AI in Advertising	Smarties APAC	Gold (3)
A surprise for 8 Billion People - #MyBirthdaySong	Cadbury	Mondelez International	Wavemaker	India	Customer Journey Marketing - Lead Generation / CRM | Omnichannel Marketing	Smarties APAC	Finalist (2)
#MyBirthdaySong a Personalized AI Symphony	Cadbury	Mondelez International	Wavemaker	India	WEB 3.0 Technologies Marketing	Smarties APAC	Gold
Oreo Bola Mat Bol (Oreo says don't jinx it)	Oreo	Mondelez International	Wavemaker	India	Creator / Influencer / Celebrity Marketing	Smarties APAC	Gold
SIWO: Turning Speechless India into Playful India	Oreo	Mondelez International	Wavemaker	India	Best In Show | Personalization | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | AI-Driven Creative Excellence | Customer Journey Marketing - Lead Generation / CRM | Brand Experience | Omnichannel Marketing | Social Media Marketing	Smarties APAC	Best in Show, Gold (3), Silver (2), Bronze (2), Finalist
#ItAllStartsWithAName	Tata Starbucks	Starbucks	Wavemaker	India	Social Impact Marketing | Diversity? & ?Inclusion	Smarties APAC	Finalist (2)
How Cadbury 5 Star 'Erased' Valentine's day	Cadbury	Mondelez International	Wavemaker	India	Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing | Real Time Marketing | Short or Long Form Video	Smarties APAC	Bronze (2), Finalist (2)
Kinh Do: One Extra Seat this Tet	Kinh Do	Mondelez International	Wavemaker	Vietnam	Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity & Inclusion	Smarties APAC	Gold, Silver, Finalist
Every cricket enthusiast will play on Dream11	Dream11	Dream Sports	Wavemaker	India	Product and / or Service Launch	Smarties APAC	Finalist
Pokémon Catch ‘Em All!	Oreo	Mondelez International	Wavemaker	Indonesia	Cross Digital Media Marketing	Smarties APAC	Gold
Swishy Time	Therabreath	Church & Dwight	Wavemaker	US	Product and / or Service Launch	Smarties X	Bronze
Swishy Time	Therabreath	Church & Dwight	Wavemaker	US	Product and / or Service Launch | Social Media Marketing	Smarties North America	Silver, Bronze
Heide Park Resort takes over Twitch	Heide Park Resort	Merlin Entertainments	Wavemaker	Germany	Creator / Influencer / Celebrity Marketing	Smarties DACH	Silver
From Gaps to Growth: Geo-Targeting for Alpro	Alpro	Danone	Wavemaker	Germany	Instant Impact / Promotion	Smarties DACH	Silver
Quimbo's precision-powered leap from Rx to OTC	InfectoPharm	InfectoPharm	Wavemaker	Germany	Product and / or Service Launch	Smarties DACH	Finalist
The Probiotic Pivot: Yakult’s recipe for growth	Yakult	Yakult Honsha	Wavemaker	Germany	Data Insights / Contextual Marketing	Smarties DACH	Finalist
#AbsolutAllies for Love	Absolut	Pernod Ricard	Wavemaker	India	Brand Purpose / Activism	Smarties India	Finalist
#ItAllStartsWithAName	Tata Starbucks	Starbucks	Wavemaker	India	Diversity? & ?Inclusion	Smarties India	Bronze
#MomWaaliDiwali with Harpic Bathroom Cleaner	Harpic	Reckitt	Wavemaker	India	Creator / Influencer / Celebrity Marketing	Smarties India	Finalist
#MyBirthdaySong a Personalized AI Symphony	Cadbury	Mondelez International	Wavemaker	India	WEB 3.0 Technologies Marketing	Smarties India	Gold
#ThisAdIsMyStore Lights Up Diwali for Homepreneurs	Cadbury	Mondelez International	Wavemaker	India	Omnichannel Marketing	Smarties India	Bronze
A surprise for 8 Billion People - #MyBirthdaySong	Cadbury	Mondelez International	Wavemaker	India	Customer Journey Marketing - Lead Generation / CRM	Smarties India	Gold
Blinkit Single Mode x Erase Valentine's Day	Cadbury	Mondelez International	Wavemaker	India	O2O / New Retail / Innovative & New Tech Sales Channels	Smarties India	Silver
Cadbury 5Star Nothing University	Cadbury	Mondelez International	Wavemaker	India	Cross Digital Media Marketing	Smarties India	Gold
Cadbury Chocobakes Cakes-Are you related to Santa?	Cadbury	Mondelez International	Wavemaker	India	Small Budget, Big Impact	Smarties India	Finalist
Cadbury Dairy Milk #SitTogether	Cadbury	Mondelez International	Wavemaker	India	Social Impact Marketing | Diversity? & ?Inclusion	Smarties India	Finalist (2)
Cadbury Dairy Milk #ThankYouFirstCoach	Cadbury	Mondelez International	Wavemaker	India	Social Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels	Smarties India	Finalist (2)
Cadbury Dairy Milk CheerForAllSports	Cadbury	Mondelez International	Wavemaker	India	Brand Experience	Smarties India	Finalist
Cadbury Silk Story of Us	Cadbury	Mondelez International	Wavemaker	India	Brand Experience | Customer (CX) / User Experience (UX) & Design | Innovative Use of AI in Advertising | AI-Driven Creative Excellence	Smarties India	Gold (2), Silver (2)
Co-creating festive campaigns on Quick Commerce	Cadbury	Mondelez International	Wavemaker	India	O2O / New Retail / Innovative & New Tech Sales Channels	Smarties India	Gold
ConFUSEing Controller -Game On, Parents Off: The S	Cadbury	Mondelez International	Wavemaker	India	Gaming, Gamification & E-Sports	Smarties India	Bronze
Doctors Day - Hopes restored, heroes honoured	Sun Pharma	Sun Pharma	Wavemaker	India	Creator / Influencer / Celebrity Marketing	Smarties India	Silver
Every cricket enthusiast will play on Dream11	Dream11	Dream Sports	Wavemaker	India	Product and / or Service Launch | Creator / Influencer / Celebrity Marketing	Smarties India	Gold (2)
Fire TV Drives Brand Uplift for a L'Oréal Launch	L'Oréal	L'Oréal	Wavemaker	India	Connected TV	Smarties India	Bronze
Halloween Hacks	Chupa Chups	Perfetti Van Melle	Wavemaker	India	Instant Impact / Promotion	Smarties India	Silver
How Cadbury 5 Star 'Erased' Valentine's day	Cadbury	Mondelez International	Wavemaker	India	Creator / Influencer / Celebrity Marketing | Short or Long Form Video	Smarties India	Gold, Bronze
Media Innovation with Serie Expert DCO Activation	L'Oréal	L'Oréal	Wavemaker	India	Programmatic	Smarties India	Finalist
Oreo Bola Mat Bol (Oreo says don't jinx it)	Oreo	Mondelez International	Wavemaker	India	Omnichannel Marketing	Smarties India	Gold
Personalizing Celebrations with AI #MyBirthdaySong	Cadbury	Mondelez International	Wavemaker	India	AI-Driven Creative Excellence | Customer (CX) / User Experience (UX) & Design | AI-Powered Audience Engagement	Smarties India	Gold, Silver (2)
Royal Stag: A Billion Films for a Billion Fans	Royal Stag Barrel Select	Pernod Ricard	Wavemaker	India	Personalization	Smarties India	Gold
SIWO: Turning Speechless India into Playful India	Oreo	Mondelez International	Wavemaker	India	Customer Journey Marketing - Lead Generation / CRM | AI-Driven Creative Excellence | Cross Digital Media Marketing | Personalization | WEB 3.0 Technologies Marketing	Smarties India	Silver (2), Bronze (2), Finalist
Unity in Diversity: Imperial Blue Super Hit Nights	Imperial Blue	Pernod Ricard	Wavemaker	India	Personalization	Smarties India	Finalist
32% Sales Boost: Pocky Almond's Personalized Ads	Pocky	Ezaki Glico	Wavemaker	Indonesia	Personalization	Smarties Indonesia	Finalist
AQUA: Better Commuter Experience for Jakartans	Aqua	Sofina	Wavemaker	Indonesia	Customer (CX) / User Experience (UX) & Design	Smarties Indonesia	Bronze
AQUA: Purity Begins at Home	Aqua	Sofina	Wavemaker	Indonesia	Connected TV	Smarties Indonesia	Finalist
AQUAxGoogle: Deliver better time signals using AI	Aqua	Sofina	Wavemaker	Indonesia	AI-Powered Audience Engagement	Smarties Indonesia	Finalist
AXIS #WaktuBisaDibeli: From more data to more time	Axis Bank	Axis Bank	Wavemaker	Indonesia	Instant Impact / Promotion	Smarties Indonesia	Finalist
How Pocky converted 1 mil Commoners to Celebrities	Pocky	Ezaki Glico	Wavemaker	Indonesia	Innovative Use of AI in Advertising	Smarties Indonesia	Gold
Outsmart scams with Blibli Dunia #TanpaTipuTipu	Bliblimart	Djarum	Wavemaker	Indonesia	Customer (CX) / User Experience (UX) & Design | Innovative Use of AI in Advertising	Smarties Indonesia	Bronze, Finalist
The Oreo Pokemon Hunting Game	Oreo	Mondelez International	Wavemaker	Indonesia	Omnichannel Marketing	Smarties Indonesia	Gold
L'Oréal Digital Beauty Academy	L'Oréal	L'Oréal	Wavemaker	Philippines	Diversity? & ?Inclusion	Smarties Philippines	Finalist
Missing Smiles Campaign	Colgate	Colgate-Palmolive Company	Wavemaker	Philippines	Brand Purpose / Activism	Smarties Philippines	Gold
Sayang? No, #ImWorthIt	L'Oréal	L'Oréal	Wavemaker	Philippines	Diversity? & ?Inclusion	Smarties Philippines	Bronze
TNT Petmaloop	TNT	AT&T	Wavemaker	Philippines	Social Media Marketing	Smarties Philippines	Gold
Garnier AI Synthetic Voice Addressable Campaign	Garnier	L'Oréal	Wavemaker	Thailand	Innovative Use of AI in Advertising	Smarties Thailand	Finalist
Dunk Your Doubts	Oreo	Mondelez International	Wavemaker	Thailand	Personalization	Smarties Thailand	Finalist
Pokémon Catch ‘Em All!	Oreo	Mondelez International	Wavemaker	Indonesia	Omnichannel Marketing | Cross Digital Media Marketing | Best in Show | Experience | Product and / or Service Launch | Social Media Marketing	Smarties Thailand	Best in Show, Gold (2), Silver (2), Finalist
Chupa Chups Brings Christmas Cheer to GenZ & Teens	Chupa Chups	Perfetti Van Melle	Wavemaker	Vietnam	Gaming, Gamification & E-Sports	Smarties Vietnam	Bronze
Kinh Do: One Extra Seat this Tet	Kinh Do	Mondelez International	Wavemaker	Vietnam	Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity? & ?Inclusion	Smarties Vietnam	Gold, Silver, Finalist
Pokémon Catch ‘Em All!	Oreo	Mondelez International	Wavemaker	Indonesia	Omnichannel Marketing	Smarties Vietnam	Bronze
It's the Right Time for Gaming and Fun with S?rma	S?rma	Danone	Wavemaker	Turkey	Integrated Ecommerce Innovation & Live Streaming | Gaming, Gamification & E-Sports	Smarties Turkey	Silver, Bronze
Nespresso - 2024 Creator & Celebrity ??birli?i	Nespresso	Nestle	Wavemaker	Turkey	Creator / Influencer / Celebrity Marketing	Smarties Turkey	Finalist
Odeabank Cash Reward CTV Campaign	Odeabank	Bank Audi	Wavemaker	Turkey	Connected TV	Smarties Turkey	Finalist
FOTILE Customized Data and AI Empowerment, Scientifically Creates New Tactics for Low-frequency Durable Products	FOTILE	FOTILE	Wavemaker	China	Data Insights	Smarties China	Silver
Kinh Do Mooncake: One Day Off Togetherness	Kinh Do	Mondelez International	Wavemaker	Vietnam	Social Impact Marketing, Omnichannel Marketing	Smarties Vietnam	Silver, Finalist
Lucky Twist	Oreo	Mondelez International	Wavemaker	Vietnam	AI-Driven Creative Excellence	Smarties Vietnam	Bronze