Top Holding Companies - Global 2024
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Interpublic Group
| Overall Rank: | 4 |
| Points: | 1251.5 |
| Awards Won: | 92 |
| Finalist(s) Achieved: | 72 |
| Best in Show(s) Won: | 1 |
| Gold(s) Won: | 28 |
| Silver(s) Won: | 39 |
| Bronze(s) Won: | 24 |
| Region: | Global |
| Network: | Interpublic Group |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Tourism Australia: Come and Say G'day |
Tourism Australia |
Government of Australia |
UM |
China |
Cross Digital Media Marketing |
Smarties APAC |
Finalist |
A little red flower that won't get allergic |
Rhinocort |
Johnson & Johnson |
UM |
China |
Social Impact Marketing |
Smarties X |
Finalist |
Google Bard Tricks & Treats |
Alphabet |
Jack Morton |
Vietnam |
AI-Powered Audience Engagement | AI-Driven Creative Excellence |
Smarties X |
Finalist (2) |
|
Tourism Australia: Come and Say G'day |
Tourism Australia |
Government of Australia |
UM |
China |
Social Media Marketing |
Smarties X |
Finalist |
See You There |
Black & Abroad |
Black & Abroad |
Initiative |
Canada |
Diversity? & ?Inclusion | Innovative Use of AI in Advertising |
Smarties North America |
Gold (2) |
House of AI |
MediaMarkt |
Ceconomy |
UM |
Turkey |
AI-Powered Audience Engagement | Data Insights / Contextual Marketing | WEB 3.0 Technologies Marketing | Innovative Use of AI in Advertising |
Smarties Europe |
Silver (3), Bronze |
Arte: Leading Cultural Media on Smart TVs |
Arte |
ARTE |
UM |
Germany |
Connected TV |
Smarties DACH |
Finalist |
Fueling Loyalty: Esso Pay's Reward-Driven Success |
ExxonMobil |
ExxonMobil |
UM |
Germany |
Customer Journey Marketing - Lead Generation / CRM | Instant Impact / Promotion |
Smarties DACH |
Bronze, Finalist |
Britannia NutriChoice DFE World Diabetes Day |
NutriChoice |
Britannia Industries |
MullenLowe Lintas |
India |
Brand Experience |
Smarties India |
Finalist |
Dark Fantasy - Biting into a million fantasies |
Sunfeast Dark Fantasy |
ITC |
Interactive Avenues |
India |
Innovative Use of AI in Advertising |
Smarties India |
Gold |
Ek Machchli Paani Mein Gayi – Sheroes' Version |
Chhanv Foundation |
Chhanv Foundation |
Interactive Avenues |
India |
Social Impact Marketing |
Smarties India |
Finalist |
HP Spectre – India's 1st AI Enhanced Laptop |
HP |
HP Inc. |
MullenLowe Lintas |
India |
Short or Long Form Video |
Smarties India |
Finalist |
Join The Copverse - Prime Video's AI adventure |
Amazon Prime Video |
Amazon |
Interactive Avenues |
India |
AI-Powered Audience Engagement |
Smarties India |
Gold |
LULUMELON EOSS |
HDFC Bank |
HDFC Bank |
FCB Kinnect |
India |
Social Impact Marketing |
Smarties India |
Gold |
Power of Play: Yippee! Connects With Gen Zs |
Yippee! |
ITC |
IPG Mediabrands |
India |
Gaming, Gamification & E-Sports |
Smarties India |
Finalist |
YiPPee Create Magic - Plastic to Parks |
Yippee! |
ITC |
Interactive Avenues |
India |
Brand Purpose / Activism |
Smarties India |
Bronze |
Decolgen Bye Bye Gejala Flu |
Darya Varia |
Blue Sphere |
UM |
Indonesia |
Gaming, Gamification & E-Sports | AI-Driven Creative Excellence |
Smarties Indonesia |
Finalist (2) |
Enfagrow A+: Unlocking Relevance via KOLs |
Enfamil |
Reckitt |
McCann |
Indonesia |
Creator / Influencer / Celebrity Marketing |
Smarties Indonesia |
Finalist |
Gentle Care - Brilliant Digestion Educator |
Enfamil |
Reckitt |
McCann |
Indonesia |
Small Budget, Big Impact | Data Insights / Contextual Marketing |
Smarties Indonesia |
Silver (2) |
Best Friends |
OMO |
Unilever |
MullenLowe |
Turkey |
Product and / or Service Launch | Short or Long Form Video |
Smarties Turkey |
Gold, Silver |
Bu Sevgi Pi?ik ile Bölünmemeli |
Bepanthol |
Bayer Group |
MullenLowe |
Turkey |
Short or Long Form Video |
Smarties Turkey |
Finalist |
Clear Bald Spots |
Clear |
Unilever |
MullenLowe |
Turkey |
Small Budget, Big Impact |
Smarties Turkey |
Silver |
Cornetto x SEFO |
Cornetto |
Unilever |
MullenLowe |
Turkey |
Short or Long Form Video |
Smarties Turkey |
Finalist |
Golden Sparkle |
Cif |
Unilever |
MullenLowe |
Turkey |
Product and / or Service Launch | Short or Long Form Video |
Smarties Turkey |
Gold, Finalist |
Haaland Who Is The New Face Of Clear Men? |
Clear |
Unilever |
MullenLowe |
Turkey |
Social Media Marketing |
Smarties Turkey |
Finalist |
House of AI |
MediaMarkt |
Ceconomy |
UM |
Turkey |
Best in Show | WEB 3.0 Technologies Marketing | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | AI-Powered Audience Engagement |
Smarties Turkey |
Best in Show, Gold (2), Silver, Finalist |
Kusura Bakma Fedon! |
Migros |
Anadolu Grubu |
MullenLowe |
Turkey |
Creator / Influencer / Celebrity Marketing |
Smarties Turkey |
Finalist |
Magnum 5 Senses Of Pleasure |
Magnum |
Unilever |
MullenLowe |
Turkey |
Customer (CX) / User Experience (UX) & Design | Brand Experience |
Smarties Turkey |
Gold, Silver |
Migros'tan Ucuzunu Bul Bulabilirsen |
Migros |
Anadolu Grubu |
MullenLowe |
Turkey |
Instant Impact / Promotion |
Smarties Turkey |
Silver |
Parfüm Kadar Çekici Kokular |
Axe |
Unilever |
MullenLowe |
Turkey |
Omnichannel Marketing | Product and / or Service Launch |
Smarties Turkey |
Silver, Finalist |
Plug, Twist, Shake |
Cif |
Unilever |
MullenLowe |
Turkey |
Product and / or Service Launch |
Smarties Turkey |
Finalist |
Roaster Kampanyas? |
Banvit |
BRF |
MullenLowe |
Turkey |
Instant Impact / Promotion |
Smarties Turkey |
Finalist |
Summer Hits |
?ölen |
Kallassi Group |
Initiative |
Turkey |
Social Media Marketing |
Smarties Turkey |
Finalist |
Supradyn X Melisa Vargas |
Supradyn |
Bayer Group |
MullenLowe |
Turkey |
Short or Long Form Video |
Smarties Turkey |
Finalist |
Señora Sequeira |
Dulcolax |
Sanofi |
McCann |
Argentina |
Omnichannel Marketing |
Smarties Hispanic Latam |
Finalist |
Chama no Dia do Beijo com Closeup |
Closeup |
Unilever |
MullenLowe |
Brazil |
AI-Powered Audience Engagement | AI-Powered Audience Engagement | AI Driven Creative Excellence | Big ideas Innovative use of AI in Advertising | Creator / Influencer / Celebrity Marketing | Creator / Influencer / Celebrity Marketing |
Smarties Brazil |
Silver, Bronze, Finalist (4) |
Rexona Carnaval - Bota pra Ferver |
Rexona |
Unilever |
Initiative |
Brazil |
Brand Experience |
Smarties Brazil |
Finalist |
A Virada de Omo Branco Absoluto |
OMO |
Unilever |
MullenLowe |
Brazil |
Product / Service Launch | Product / Service Launch |
Smarties Brazil |
Bronze, Finalist |
A Regra é Clear: Zero Caspa |
Clear |
Unilever |
Initiative |
Brazil |
Omnichannel Marketing | Omnichannel Marketing |
Smarties Brazil |
Silver, Finalist |
Seda Juntinhos |
Seda |
Unilever |
Initiative |
Brazil |
Best in Show | Brand Purpose/ Activism | Social Impact Marketing | Brand Purpose/ Activism | Social Impact Marketing |
Smarties Brazil |
Gold (2), Finalist (2) |
Hellmanns Hora H da NBA |
Hellmann's |
Unilever |
Initiative |
Brazil |
Brand Experience |
Smarties Brazil |
Finalist |
Chevrolet | S10 Halley |
Chevrolet |
General Motors |
WMcCann |
Brazil |
AI-Powered Audience Engagement |
Smarties Brazil |
Finalist |
POV Egeo Melancia: você pediu e o Boti fez |
O Boticario |
Grupo Boticário |
SoWhat |
Brazil |
Product / Service Launch | Product / Service Launch |
Smarties Brazil |
Silver, Finalist |
Leading a Manga revolution |
Manga Productions |
MiSK Foundation |
UM |
Saudi Arabia |
Product and / or Service Launch |
Smarties KSA |
Bronze |
Hitting Media Targets & Reducing Carbon Emissions |
Saudi Telecom Company |
STC Group |
UM |
Saudi Arabia |
Brand Purpose / Activism | Sustainability |
Smarties KSA |
Bronze (2) |
Launching An Unmissable World Cup Prize |
Saudi Telecom Company |
STC Group |
UM |
Saudi Arabia |
Instant Impact / Promotion | Co-branded Marketing |
Smarties KSA |
Silver, Bronze |
Skyrocketing TV Viewership During Ramadan |
Saudi Telecom Company |
STC Group |
UM |
Saudi Arabia |
Instant Impact / Promotion |
Smarties KSA |
Bronze |
Strength of 5G in the deepest parts of Saudi Arabia |
Saudi Telecom Company |
STC Group |
UM |
Saudi Arabia |
Brand Experience | Spatial / AR / VR / NFT / Metaverse Tech |
Smarties KSA |
Silver, Bronze |
Taking the gaming world by storm |
Saudi Telecom Company |
STC Group |
UM |
Saudi Arabia |
Cross Digital Media Marketing | Gaming, Gamification & E-Sports | Product and / or Service Launch |
Smarties KSA |
Bronze (3) |
Chatbots, dynamic creatives, and media innovation |
Jawwy |
Saudi Telecom Company |
UM |
Saudi Arabia |
Personalisation | Programmatic | Social Messaging / Chat Apps / Text Messaging |
Smarties KSA |
Silver (3) |
Experience Egypt |
Egypt Tourism Authority |
Government of Egypt |
UM |
United Arab Emirates |
Omnichannel Marketing | Cross Digital Media Marketing |
Smarties MENA |
Gold, Bronze |
How Vodafone used Dynamic creative to reach football fans globally |
Vodafone |
Vodafone |
UM |
Qatar |
Personalisation |
Smarties MENA |
Bronze |
Amazon Prime Video - Die Hart Game Hard |
Amazon Prime Video |
Amazon |
Initiative |
United Arab Emirates |
Customer (CX) / User Experience (UX) & Design |
Smarties MENA |
Bronze |
Content & Comedy: Listerine ®'s Winning Formula for Whiter Teeth |
Kenvue |
Kenvue |
UM |
United Arab Emirates |
Creator / Influencer / Celebrity Marketing |
Smarties MENA |
Bronze |
Let's Meet Again on Yas Island |
Yas Island |
Miral Asset Management |
Initiative |
United Arab Emirates |
Creator / Influencer / Celebrity Marketing | Audio / Voice / Sonic Branding | Social / Influencer Commerce | Social Media Marketing | Performance Marketing |
Smarties MENA |
Gold (3), Finalist (2) |
Live it up like Momoa |
Yas Island |
Miral Asset Management |
Initiative |
United Arab Emirates |
Cross Digital Media Marketing | Short or Long Form Video | Social / Influencer Commerce | Social Media Marketing | Creator / Influencer / Celebrity Marketing |
Smarties MENA |
Gold (2), Silver, Finalist (2) |
FAB's bold partnership with Amazon unboxed new brand and product success |
First Abu Dhabi Bank |
First Abu Dhabi Bank |
UM |
United Arab Emirates |
Instant Impact / Promotion | Omnichannel Marketing |
Smarties MENA |
Gold, Finalist |
Becoming The Unofficial Sponsor Of World Cup Fans |
Vodafone |
Vodafone |
UM |
Qatar |
Omnichannel Marketing |
Smarties MENA |
Silver |
Amazon Prime Video - Citadel Interactive DOOH |
Amazon Prime Video |
Amazon |
Initiative |
United Arab Emirates |
Digital Out-of-Home (DOOH) |
Smarties MENA |
Silver |
The Best Day Ever |
Yas Island |
Miral Asset Management |
Initiative |
United Arab Emirates |
Instant Impact / Promotion | Performance Marketing | Short or Long Form Video |
Smarties MENA |
Silver (2), Finalist |
Sony’s White Friday Strategy: A Digital Marketing Success Story |
Sony Corporation |
Sony |
UM |
United Arab Emirates |
Performance Marketing |
Smarties MENA |
Silver |
Amazon Prime Video - Ramadan Reimagined |
Amazon Prime Video |
Amazon |
Initiative |
United Arab Emirates |
Creator / Influencer / Celebrity Marketing |
Smarties MENA |
Finalist |
Neutrogena Steals the Show: First Beauty Brand to Captivate MENA with Connected TV |
Kenvue |
Kenvue |
UM |
United Arab Emirates |
Product and / or Service Launch |
Smarties MENA |
Finalist |
Dettol - DDS - TikTok Influencers Campaign |
Dettol |
Reckitt |
UM |
United Arab Emirates |
Creator / Influencer / Celebrity Marketing |
Smarties MENA |
Finalist |
Dishwashing Redefined: From Manual to Automatic |
Finish |
Reckitt |
UM |
United Arab Emirates |
Co-branded Marketing |
Smarties MENA |
Finalist |
McDonald's : Ramadan Cards for Good |
McDonald's |
McDonald's |
UM |
United Arab Emirates |
Omnichannel Marketing |
Smarties MENA |
Finalist |
Hitting Media Targets & Reducing Carbon Emissions |
Saudi Telecom Company |
STC Group |
UM |
Saudi Arabia |
Sustainability |
Smarties MENA |
Finalist |
Launching An Unmissable World Cup Prize |
Saudi Telecom Company |
STC Group |
UM |
Saudi Arabia |
Instant Impact / Promotion | Performance Marketing |
Smarties MENA |
Finalist (2) |
10 Million Smiles |
Dubai Holding Entertainment |
Government of United Arab Emirates |
Magna |
United Arab Emirates |
Product and / or Service Launch |
Smarties MEA |
Bronze |
The Best Day Ever |
Yas Island |
Miral Asset Management |
Momentum |
United Arab Emirates |
Instant Impact / Promotion |
Smarties MEA |
Bronze |
Live it up like Momoa |
Yas Island |
Miral Asset Management |
Momentum |
United Arab Emirates |
Creator / Influencer / Celebrity Marketing | Social Media Marketing | Cross Digital Media Marketing |
Smarties MEA |
Gold, Silver, Finalist |
Home to Seeing Differently |
Dubai Holding Real Estate |
Government of United Arab Emirates |
Magna |
United Arab Emirates |
Social Impact Marketing |
Smarties MEA |
Silver |
Let's Meet Again on Yas Island |
Yas Island |
Miral Asset Management |
Momentum |
United Arab Emirates |
Creator / Influencer / Celebrity Marketing | Social Media Marketing | Short or Long Form Video |
Smarties MEA |
Silver, Finalist (2) |
The Footlooooong Cookie |
Kamal Osman Jamjoom Group |
Kamal Osman Jamjoom Group |
Magna |
United Arab Emirates |
Small Budget, Big Impact |
Smarties MEA |
Finalist |
Cornetto x SEFO |
Cornetto |
Unilever |
MullenLowe |
Turkey |
Short or Long Form Video |
Smarties MEA |
Bronze |
Play On |
OMO |
Unilever |
MullenLowe |
Turkey |
Short or Long Form Video |
Smarties MEA |
Bronze |
House of AI |
MediaMarkt |
Ceconomy |
UM |
Turkey |
AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing |
Smarties MEA |
Gold (2), Silver |
Magnum 5 Senses Of Pleasure |
Magnum |
Unilever |
MullenLowe |
Turkey |
Customer (CX) / User Experience (UX) & Design | Brand Experience |
Smarties MEA |
Gold, Silver |
Best Friends |
OMO |
Unilever |
MullenLowe |
Turkey |
Brand Experience | Product and / or Service Launch | Omnichannel Marketing | Short or Long Form Video |
Smarties MEA |
Gold (3), Silver |
Clear Bald Spots |
Clear |
Unilever |
MullenLowe |
Turkey |
Small Budget, Big Impact |
Smarties MEA |
Silver |
Haaland Who Is The New Face Of Clear Men? |
Clear |
Unilever |
MullenLowe |
Turkey |
Product and / or Service Launch | Social Media Marketing | Creator / Influencer / Celebrity Marketing |
Smarties MEA |
Finalist (3) |
Magnum Pleasure Express |
Magnum |
Unilever |
MullenLowe |
Turkey |
Short or Long Form Video |
Smarties MEA |
Finalist |
Something Wrong With This Campaign |
Domestos |
Unilever |
MullenLowe |
Turkey |
Creator / Influencer / Celebrity Marketing | Short or Long Form Video |
Smarties MEA |
Finalist (2) |
LEGO Master - The Selfish Gifters |
The LEGO Group |
KIRKBI |
IPG Mediabrands |
China |
Long Video Marketing |
Smarties China |
Gold |
LegLEGO FRIENDS - BESTIES ADVENTURE AT CREATIVE LAND |
The LEGO Group |
KIRKBI |
IPG Mediabrands |
China |
Product / Service Launch |
Smarties China |
Bronze |
P/S turns brushing into a Metaverse journey |
P/S |
Unilever |
MullenLowe Mishra |
Vietnam |
Brand Experience | Gaming, Gamification & E-Sports |
Smarties APAC |
Silver, Bronze |
P/S: Dentist Hero - Protecting 15M Vietnamese Kids |
P/S |
Unilever |
MullenLowe Mishra |
Vietnam |
Creator / Influencer / Celebrity Marketing |
Smarties X |
Finalist |
#ModTheVeg |
Knorr |
Unilever |
MullenLowe |
Germany |
Social Media Marketing | Gaming, Gamification & E-Sports | Brand Purpose / Activism | Brand Experience |
Smarties DACH |
Silver (2), Finalist (2) |
Álbum do Futuro |
Rexona |
Unilever |
Initiative |
Brazil |
Diversity & Inclusion | Big ideas Innovative use of AI in Advertising | Big ideas Innovative use of AI in Advertising | AI Driven Creative Excellence | AI Driven Creative Excellence |
Smarties Brazil |
Silver (2), Finalist (3) |
Live it up like Momoa |
Yas Island |
Miral Asset Management |
Initiative |
United Arab Emirates |
Creator / Influencer / Celebrity Marketing | Social Media Marketing | Cross Digital Media Marketing |
Smarties MEA |
Gold, Silver, Finalist |
Let's Meet Again on Yas Island |
Yas Island |
Miral Asset Management |
Initiative |
United Arab Emirates |
Creator / Influencer / Celebrity Marketing | Social Media Marketing | Short or Long Form Video |
Smarties MEA |
Silver, Finalist (2) |
Enfagrow A+: Unlocking Relevance via KOLs |
Enfamil |
Reckitt |
FCB |
Indonesia |
Creator / Influencer / Celebrity Marketing |
Smarties Indonesia |
Finalist |