Top Holding Companies Global 2025
Interpublic Group
Overall rank
#4
Points
1359.2
Awards won
86
Finalists
107
Best in Show
3
Gold
27
Silver
28
Bronze
28
Finalist
107
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Enterogermina - Debunking Probiotic Copycats | Enterogermina | Opella | MullenLowe Mishra | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties APAC | Bronze |
| Esso Predicts Your Next Visit | ExxonMobil | ExxonMobil | UM | Singapore | Innovative Use of AI in Advertising | Smarties APAC | Bronze |
| MGxIPGMediabrandsxmediasmart - Multi Screen Impact | MG Motor | Government of China | IPG Mediabrands | India | Connected TV | Smarties APAC | Finalist |
| Thank You from Your Future Self | Gardasil 9 | Merck/MSD | MullenLowe Mishra | Vietnam | Social Impact Marketing | Smarties APAC | Bronze |
| Amul becomes IPL's most agile superfan! | Amul | Gujarat Cooperative Milk Marketing Federation | Interactive Avenues | India | Real Time Marketing | Smarties India | Gold |
| Crompton’s Smart Pitch for Seasonal Success | Crompton | Crompton | FCB Kinnect | India | Instant Impact / Promotion | Smarties India | Finalist |
| Gangland Drama, Gen AI spells success for Mirzapur | Amazon Prime Video | Amazon | Interactive Avenues | India | AI-Driven Creative Excellence | Smarties India | Bronze |
| HOW BINGO KOREAN CHIPS WON OVER INDIAN GEN Z | Bingo! Potato Chips | ITC | Interactive Avenues | India | Product and / or Service Launch | Smarties India | Bronze |
| Motherhood On Hold | Aditya Birla Capital | Aditya Birla Group | FCB Kinnect | India | Short or Long Form Video | Diversity and Inclusive Excellence | Smarties India | Bronze, Finalist |
| Nasha Mukt Forever: ₹30+ Cr Seized. ₹0 Spent. | Navi Mumbai Police | Government of India | Interactive Avenues | India | Small Budget, Big Impact | Smarties India | Silver |
| Tata Tea Jaago re AI | Tata Tea | Tata Group | MullenLowe Lintas | India | Brand Purpose / Activism | Future Forward Technology Marketing | Smarties India | Bronze, Finalist |
| Yeh Aapke Saath Bhi Ho Sakta Hai | HDFC Bank | HDFC Bank | FCB Kinnect | India | Short or Long Form Video | Smarties India | Finalist |
| Zindagi Ko Yas Bol | Yas Island | Miral Asset Management | Momentum | India | Short or Long Form Video | Smarties India | Gold |
| Zindagi Ko Yas Bol | Yas Island | Miral Asset Management | Initiative | India | Short or Long Form Video | Smarties India | Gold |
| Thank You from Your Future Self | Gardasil 9 | Merck/MSD | MullenLowe Mishra | Vietnam | 0 | Brand Purpose / Activism | Social Impact Marketing | Omnichannel Marketing | Short or Long Form Video | Smarties Vietnam | Best in Show, Gold (3), Silver |
| #GSafeTayo Entertainingly Serious Campaign | Gcash | Mynt | UM | Philippines | Brand Purpose / Activism | Smarties Philippines | Gold |
| Angel All Purpose Creamer: Stirring Holiday Moments | Angel All Purpose Creamer | Century Pacific Food | Initiative | Philippines | Innovative Use of AI in Advertising | Smarties Philippines | Finalist |
| Cetaphil TikTok Shop Launch | Cetaphil | Galderma | MullenLowe MARC | Philippines | Integrated E-commerce Innovation & Live Streaming | Smarties Philippines | Finalist |
| Axe Candy Boy | Axe | Unilever | MullenLowe | Turkey | AI-Driven Creative Excellence | Short or Long Form Video | Creator / Influencer / Celebrity Marketing | Smarties Europe | Silver, Bronze (2) |
| Fedon Fell Before Summer (Önce Fedon Sonra Biz) | Migros | Anadolu Grubu | MullenLowe | Turkey | Short or Long Form Video | Smarties Europe | Finalist |
| Migros ile İyisin | Migros | Anadolu Grubu | MullenLowe | Turkey | Short or Long Form Video | Smarties Europe | Finalist |
| Mion: Non‑Inflated Discounts | Migros | Anadolu Grubu | MullenLowe | Turkey | Short or Long Form Video | Smarties Europe | Finalist |
| Nicorette - ’We Got You’ | Nicorette | Kenvue | UM | UK | Diversity and Inclusive Excellence | Smarties Europe | Bronze |
| Life Donor Card | Mastercard | Mastercard | MRM | Germany | Brand Experience | Product and / or Service Launch | Smarties DACH | Finalist (2) |
| Axe Candy Boy | Axe | Unilever | MullenLowe | Turkey | AI-Driven Creative Excellence | Short or Long Form Video | Creator / Influencer / Celebrity Marketing | Omnichannel Marketing | Cross Digital Media Marketing | Smarties Turkey | Gold (3), Finalist (2) |
| Biraz da Cif Krem Mucizesini mi Övsek? | CIF | Unilever | MullenLowe | Turkey | Product and / or Service Launch | Cross Digital Media Marketing | Smarties Turkey | Silver, Bronze |
| Bosch x AdCubes In-Scene Campaign | Bosch | Robert Bosch Stiftung | Initiative | Turkey | Future Forward Technology Marketing | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Smarties Turkey | Bronze (2), Finalist |
| BYD - Build Your Data | BYD | BYD | UM | Turkey | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | AI-Powered Audience Engagement | Programmatic | Smarties Turkey | Silver, Finalist (3) |
| Cif Ultra: Hızın ve Gücün Ultra Hali! | Cif | Unilever | MullenLowe | Turkey | Product and / or Service Launch | Smarties Turkey | Finalist |
| Cornetto Max'la Aç Kapılarını Yaza | Cornetto | The Magnum Ice Cream Company | MullenLowe | Turkey | Cross Digital Media Marketing | Brand Experience | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Silver, Bronze, Finalist |
| Instant Eraser Kapatıcı - O Gerçek Bir İkon | Maybelline | L'Oréal | McCann | Turkey | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Finalist |
| Magnum Bakery | Magnum | The Magnum Ice Cream Company | Golin | Turkey | Creator / Influencer / Celebrity Marketing | Brand Experience | Smarties Turkey | Silver, Finalist |
| Men Burn Too | Migros | Anadolu Grubu | MullenLowe | Turkey | Brand Experience | Brand Purpose / Activism | Smarties Turkey | Bronze, Finalist |
| The World’s Shortest Sponsorship | OMO | Unilever | MullenLowe | Turkey | Real Time Marketing | Short or Long Form Video | Product and / or Service Launch | Omnichannel Marketing | Smarties Turkey | Gold, Silver, Finalist (2) |
| REVERSE TIME, RECLAIM THE WHITENING LEADERSHIP | Signal | Unilever | Golin | Turkey | Product and / or Service Launch | Smarties Turkey | Finalist |
| Şişecam - O'nun Yazdığı Filmler | Şişecam | Türkiye İş Bankası | IPG Mediabrands | Turkey | Short or Long Form Video | Smarties Turkey | Silver |
| Yepy - Yepyeni Performans | Yepy | Aksoy Group | UM | Turkey | Data Insights / Contextual Marketing | Customer Journey Marketing - Lead Generation / CRM | Innovative Use of AI in Advertising | Smarties Turkey | Gold, Finalist (2) |
| BGH - El clima ideal, cuando más lo necesitas | BGH | BGH | McCann | Argentina | Marketing de Creadores / Influenciadores / Celebridades (Creator / Influencer / Celebrity Marketing) | Marketing en Redes Sociales (Social Media Marketing) | Smarties LATAM | Bronze, Finalist |
| Pagá el Subte con Mastercard | Mastercard | Mastercard | McCann | Argentina | Experiencia de Marca (Brand Experience) | Impacto Inmediato/Promoción (Instant Impact) | Smarties LATAM | Finalist (2) |
| 99 Anos de História com Chevrolet | Chevrolet | General Motors | WMcCann | Brazil | Marketing em redes sociais (Social Media Marketing) | Smarties Brazil | Finalist |
| Anti Murphy’s Law Toast | Enterogermina | Opella | MRM | Brazil | Experiência de marca (Brand Experience) | Marketing Omnicanal (Omnichannel Marketing) | Smarties Brazil | Finalist (2) |
| Anti Murphy’s Law Toast | Enterogermina | Opella | WMcCann | Brazil | Experiência de marca (Brand Experience) | Marketing Omnicanal (Omnichannel Marketing) | Smarties Brazil | Finalist (2) |
| Belos Beijos Closeup | Closeup | Unilever | MullenLowe | Brazil | Engajamento de audiência potencializado por IA (AI-Powered Audience Engagement) | Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) | Marketing em redes sociais (Social Media Marketing) | Uso Inovador de | Smarties Brazil | Finalist (5) |
| Beyond the Orange Halo | Bayer | Bayer Group | MullenLowe | Brazil | Data insights / Marketing contextualizado (Data Insights / Contextual Marketing) | Smarties Brazil | Finalist |
| Caiu? Doeu? CataflamPRO | CataflamPRO | Haleon | WMcCann | Brazil | Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) | Smarties Brazil | Finalist |
| Chevrolet e Spotify: Cem Anos de Hits | Chevrolet | General Motors | WMcCann | Brazil | Experiência de marca (Brand Experience) | Smarties Brazil | Finalist |
| Chevrolet: Cem Anos de Brasil | Chevrolet | General Motors | WMcCann | Brazil | Marketing Omnicanal (Omnichannel Marketing) | Smarties Brazil | Finalist |
| Futuro Sem Câncer de Colo do Útero | MSD | Merck/MSD | IPG Health | Brazil | Marketing de impacto social (Social Impact Marketing) | Smarties Brazil | Finalist |
| GEOVITAMINADOS OOH | Centrum | Haleon | WMcCann | Brazil | Data insights / Marketing contextualizado (Data Insights / Contextual Marketing) | Smarties Brazil | Silver |
| Maio Amarelo Chevrolet: desacelere | Chevrolet | General Motors | WMcCann | Brazil | Baixo orçamento × alto impacto (Small Budget, Big Impact) | Marketing em redes sociais (Social Media Marketing) | Smarties Brazil | Finalist (2) |
| Novo OMO Lavagem Perfeita: Caça ao Autógrafo | OMO | Unilever | MullenLowe | Brazil | Engajamento de audiência potencializado por IA (AI-Powered Audience Engagement) | Marketing em redes sociais (Social Media Marketing) | Gaming, gamificação e e-Sports (Gaming / Gamification & E-Sports) | Smarties Brazil | Finalist (3) |
| Unrecognized Idols | Mastercard | Mastercard | WMcCann | Brazil | Marketing de impacto social (Social Impact Marketing) | Smarties Brazil | Finalist |
| Axe Candy Boy | Axe | Unilever | MullenLowe | Turkey | AI-Driven Creative Excellence | Short or Long Form Video | Cross Digital Media Marketing | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Smarties MEA | Gold (2), Silver (2), Finalist |
| BYD - Build Your Data | BYD | BYD | UM | Turkey | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | AI-Powered Audience Engagement | Programmatic | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | AI-Powered Audience Eng | Smarties MEA | Silver (2), Bronze (2), Finalist (4) |
| Fedon Fell Before Summer (Önce Fedon Sonra Biz) | Migros | Anadolu Grubu | MullenLowe | Turkey | Short or Long Form Video | Smarties MEA | Finalist |
| Getir - Getir Arrived | Getir | Getir | UM | Turkey | Omnichannel Marketing | Smarties MEA | Finalist |
| Men Burn Too | Migros | Anadolu Grubu | MullenLowe | Turkey | Brand Purpose / Activism | Brand Experience | Brand Experience | Brand Purpose / Activism | Smarties MEA | Bronze, Finalist (3) |
| Migros ile İyisin | Migros | Anadolu Grubu | MullenLowe | Turkey | Short or Long Form Video | Smarties MEA | Finalist |
| Money – Pay Two, Get One Back (İki Öde Biri İade) | Migros | Anadolu Grubu | MullenLowe | Turkey | Instant Impact / Promotion | Smarties MEA | Gold |
| The Art Of Stains | OMO | Unilever | MullenLowe | Saudi Arabia | 0 | 0 | Brand Purpose / Activism | Brand Experience | Short or Long Form Video | Short or Long Form Video | Brand Experience | Brand Purpose / Activism | Smarties MEA | Best in Show (2), Gold (3), Silver (2), Finalist |
| The World’s Shortest Sponsorship | OMO | Unilever | MullenLowe | Turkey | Omnichannel Marketing | Real Time Marketing | Short or Long Form Video | Product and / or Service Launch | Smarties MEA | Gold, Bronze, Finalist (2) |
| 10 Million Smiles | Global Village | Government of United Arab Emirates | Magna | United Arab Emirates | Product and / or Service Launch | Smarties MENA | Finalist |
| Diriyah Season – TikTok Out of Phone | Diriyah Season | Government of Saudi Arabia | UM | United Arab Emirates | WEB 3.0 Technologies Marketing | Smarties MENA | Finalist |
| Entertain Your Cultural Curiosity | Diriyah Season | Government of Saudi Arabia | UM | Saudi Arabia | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Smarties MENA | Bronze, Finalist |
| e& money Eidiya | e& money | Government of United Arab Emirates | Initiative | United Arab Emirates | Gaming, Gamification & E-Sports | Smarties MENA | Finalist |
| e& Wider Web | e& | Government of United Arab Emirates | Initiative | United Arab Emirates | Diversity and Inclusive Excellence | Smarties MENA | Finalist |
| Home of carefree friendship | Yas Island | Miral Asset Management | Momentum | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Cross Digital Media Marketing | Instant Impact / Promotion | Omnichannel Marketing | Social Media Marketing | Smarties MENA | Finalist (5) |
| Home of carefree friendship | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Cross Digital Media Marketing | Instant Impact / Promotion | Omnichannel Marketing | Social Media Marketing | Smarties MENA | Finalist (5) |
| Home to Seeing Differently | Meraas | Government of United Arab Emirates | Magna | United Arab Emirates | Social Impact Marketing | Smarties MENA | Finalist |
| New Balance Run Your Way | New Balance | New Balance | UM | United Arab Emirates | Brand Experience | Smarties MENA | Bronze |
| Noor Voice Activation ‘ Nakkah’ | Noor Oil | IFFCO | Initiative | United Arab Emirates | WEB 3.0 Technologies Marketing | Smarties MENA | Finalist |
| Ramadan Moments Made Interactive Sunny oil X Freej | Sunny Oil | IFFCO | Initiative | United Arab Emirates | WEB 3.0 Technologies Marketing | Smarties MENA | Finalist |
| Roll like Ryan Reynolds | Yas Island | Miral Asset Management | Momentum | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Instant Impact / Promotion | Short or Long Form Video | Social Media Marketing | Smarties MENA | Finalist (4) |
| Roll like Ryan Reynolds | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Instant Impact / Promotion | Short or Long Form Video | Social Media Marketing | Smarties MENA | Finalist (4) |
| Saving parents from, I'M BORED | Yas Island | Miral Asset Management | Momentum | United Arab Emirates | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Short or Long Form Video | Social Media Marketing | Smarties MENA | Silver, Bronze, Finalist (2) |
| Saving parents from, I'M BORED | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Short or Long Form Video | Social Media Marketing | Smarties MENA | Silver, Bronze, Finalist (2) |
| SeaWorld: Draw Me The Sea | SeaWorld Abu Dhabi | Miral Asset Management | Momentum | United Arab Emirates | Brand Experience | Smarties MENA | Silver |
| SeaWorld: Draw Me The Sea | SeaWorld Abu Dhabi | Miral Asset Management | Initiative | United Arab Emirates | Brand Experience | Smarties MENA | Silver |
| Shaq x Yas: What Can't We Do? | Yas Island | Miral Asset Management | Momentum | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Social Media Marketing | Smarties MENA | Silver, Finalist (2) |
| Shaq x Yas: What Can't We Do? | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Social Media Marketing | Smarties MENA | Silver, Finalist (2) |
| Social Synergy, Instant Sales | Jumeirah | Government of United Arab Emirates | Magna | United Arab Emirates | Real Time Marketing | Smarties MENA | Finalist |
| stc Kuwait eVouchers | stc | STC Group | UM | Kuwait | Programmatic | Smarties MENA | Silver |
| The Footlongest Crunch Series | Subway | Subway | Magna | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Smarties MENA | Finalist |
| Entertain Your Cultural Curiosity | Diriyah Season | Government of Saudi Arabia | UM | Saudi Arabia | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Smarties KSA | Gold, Bronze |
| STC Bank: Banking Reimagined in Saudi Arabia | stc | STC Group | UM | Saudi Arabia | Integrated Ecommerce Innovation & Live Streaming | Product and / or Service Launch | Smarties KSA | Silver, Finalist |
| TASAWAR: Taking the Runway | Snapchat | Snap Inc. | Weber Shandwick | Saudi Arabia | WEB 3.0 Technologies Marketing | Smarties KSA | Silver |
| The Art Of Stains | OMO | Unilever | MullenLowe | Saudi Arabia | Brand Purpose / Activism | Brand Experience | Short or Long Form Video | Smarties KSA | Gold (3) |
| #GreenGursha : small change, big difference | Knorr | Unilever | MullenLowe | South Africa | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Smarties Sub-Saharan Africa | Gold, Silver |
| SASKO Siyasizana_Care in Action | SASKO | PepsiCo | MullenLowe | South Africa | Social Impact Marketing | Smarties Sub-Saharan Africa | Gold |
| The Better Strategy | SASKO | PepsiCo | MullenLowe | South Africa | Brand Experience | Smarties Sub-Saharan Africa | Bronze |
| Old Mutual Two-Pot Retirement Digital Enablement | Old Mutual | Old Mutual | UM | South Africa | Omnichannel Marketing | Smarties South Africa | Bronze |
| Raising the bar for Sunlight Green Bar | Sunlight | Unilever | MullenLowe | South Africa | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties South Africa | Gold, Silver |
| The Art Of Stains | OMO | Unilever | MullenLowe | Saudi Arabia | Short or Long Form Video | Brand Experience | Brand Purpose / Activism | Smarties X | Gold, Silver, Finalist |
| Unrecognized Idols | Mastercard | Mastercard | WMcCann | Brazil | Social Impact Marketing | Smarties X | Finalist |
| Badge of Honor | Sanofi | Sanofi | FCB Health | US | Brand Purpose / Activism | Social Impact Marketing | Social Media Marketing | Smarties North America | Bronze, Finalist (2) |