Top Brands - Global 2024
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Oreo
| Overall Rank: | 1 |
| Points: | 445.9 |
| Awards Won: | 44 |
| Finalist(s) Achieved: | 13 |
| Best in Show(s) Won: | 3 |
| Gold(s) Won: | 15 |
| Silver(s) Won: | 15 |
| Bronze(s) Won: | 11 |
| Region: | Global |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Oreo Bola Mat Bol (Oreo says don't jinx it) |
Oreo |
Mondelez International |
Wavemaker |
India |
Creator / Influencer / Celebrity Marketing |
Smarties APAC |
Gold |
SIWO: Turning Speechless India into Playful India |
Oreo |
Mondelez International |
Wavemaker |
India |
Best In Show | Personalization | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | AI-Driven Creative Excellence | Customer Journey Marketing - Lead Generation / CRM | Brand Experience | Omnichannel Marketing | Social Media Marketing |
Smarties APAC |
Best in Show, Gold (3), Silver (2), Bronze (2), Finalist |
Cookie in a Cookieless world |
Oreo |
Mondelez International |
Leo Burnett |
Indonesia |
Small Budget, Big Impact |
Smarties APAC |
Finalist |
Dunk Your Doubts |
Oreo |
Mondelez International |
Leo Burnett |
Thailand |
Personalization |
Smarties APAC |
Finalist |
Pokémon Catch ‘Em All! |
Oreo |
Mondelez International |
Wavemaker |
Indonesia |
Cross Digital Media Marketing |
Smarties APAC |
Gold |
Lucky Twist |
Oreo |
Mondelez International |
Leo Burnett |
Vietnam |
AI-Driven Creative Excellence |
Smarties APAC |
Gold |
Oreo Bola Mat Bol (Oreo says don't jinx it) |
Oreo |
Mondelez International |
Wavemaker |
India |
Omnichannel Marketing |
Smarties India |
Gold |
SIWO: Turning Speechless India into Playful India |
Oreo |
Mondelez International |
Wavemaker |
India |
Customer Journey Marketing - Lead Generation / CRM | AI-Driven Creative Excellence | Cross Digital Media Marketing | Personalization | WEB 3.0 Technologies Marketing |
Smarties India |
Silver (2), Bronze (2), Finalist |
Pokémon Catch ‘Em All! |
Oreo |
Mondelez International |
Leo Burnett |
Indonesia |
Product and / or Service Launch | Social Media Marketing |
Smarties Indonesia |
Silver (2) |
The Oreo Pokemon Hunting Game |
Oreo |
Mondelez International |
Wavemaker |
Indonesia |
Omnichannel Marketing |
Smarties Indonesia |
Gold |
Dunk Your Doubts |
Oreo |
Mondelez International |
Wavemaker |
Thailand |
Personalization |
Smarties Thailand |
Finalist |
Pokémon Catch ‘Em All! |
Oreo |
Mondelez International |
Wavemaker |
Indonesia |
Omnichannel Marketing | Cross Digital Media Marketing | Best in Show | Experience | Product and / or Service Launch | Social Media Marketing |
Smarties Thailand |
Best in Show, Gold (2), Silver (2), Finalist |
Pokémon Catch ‘Em All! |
Oreo |
Mondelez International |
Wavemaker |
Indonesia |
Omnichannel Marketing |
Smarties Vietnam |
Bronze |
Lucky Twist |
Oreo |
Mondelez International |
Leo Burnett |
Vietnam |
AI-Driven Creative Excellence |
Smarties Vietnam |
Bronze |
Oreo disfrutemos del juego |
Oreo |
Mondelez International |
Digitas |
Argentina |
Brand Purpose / Activism | Omnichannel Marketing |
Smarties Hispanic Latam |
Finalist (2) |
RecetOreo - A.R.I |
Oreo |
Mondelez International |
Digitas |
Argentina |
AI-Powered Audience Engagement | Brand Experience | Efficiency: AI-powered audience engagement | Enabling Technologies |
Smarties Hispanic Latam |
Gold, Silver, Bronze, Finalist |
Oreo: Estratégia full funnel no Retail Media |
Oreo |
Mondelez International |
Jüssi |
Brazil |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Brazil |
Finalist |
Sweet Success with TikTok Trends |
Oreo |
Mondelez International |
Publicis |
Saudi Arabia |
Short or Long Form Video | Social Media Marketing |
Smarties KSA |
Silver (2) |
Immersive Playfulness with Outdoor |
Oreo |
Mondelez International |
Spark Foundry |
United Arab Emirates |
Digital Out-of-Home (DOOH) |
Smarties MENA |
Silver |
Sweet Success with TikTok Trends |
Oreo |
Mondelez International |
Spark Foundry |
Saudi Arabia |
Social Media Marketing | Short or Long Form Video |
Smarties MENA |
Silver, Finalist |
Oreo x Football - InMobi Gamified Activation |
Oreo |
Mondelez International |
InMobi |
United Arab Emirates |
Gaming, Gamification & E-Sports |
Smarties MENA |
Finalist |
Oreo's "Treasure Hunting Playfulness" detonates the video account "Planting and Harvesting in One" opens up the entire chain of brand marketing |
Oreo |
Mondelez International |
Tencent Advertising |
China |
Creator/ Influencer Marketing | Short Video Marketing |
Smarties China |
Gold (2) |
Login Super QQ Show Mondelez Creates a New Dimension Marketing Universe |
Oreo / Stride |
Mondelez International |
Tencent Advertising |
China |
Gaming, Gamification & E-Sports |
Smarties China |
Bronze |
Pokémon Catch ‘Em All! |
Oreo |
Mondelez International |
Leo Burnett |
Indonesia |
Omnichannel Marketing | Cross Digital Media Marketing | Best in Show | Experience | Product and / or Service Launch | Social Media Marketing |
Smarties Thailand |
Best in Show, Gold (2), Silver (2), Finalist |
Pokémon Catch ‘Em All! |
Oreo |
Mondelez International |
Leo Burnett |
Indonesia |
Omnichannel Marketing |
Smarties Vietnam |
Bronze |
Lucky Twist |
Oreo |
Mondelez International |
Wavemaker |
Vietnam |
AI-Driven Creative Excellence |
Smarties Vietnam |
Bronze |
Lucky Twist |
Oreo |
Mondelez International |
Spark Foundry |
Vietnam |
AI-Driven Creative Excellence |
Smarties Vietnam |
Bronze |