MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands Global 2025

Cadbury

Overall rank

#13

Points

222.2

Awards won

15

Finalists

6

Region
Global
Best in Show 0
Gold 5
Silver 5
Bronze 5
Finalist 6

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
A Chance to win 4.56 Million by Doing Nothing Cadbury Mondelez International Wavemaker India Short or Long Form Video Smarties APAC Finalist
Creating Memories Never Clicked Cadbury Mondelez International Wavemaker India Personalization | Brand Experience | AI-Driven Creative Excellence Smarties APAC Gold, Silver (2)
A Chance to win 4.56 Million by Doing Nothing Cadbury Mondelez International Wavemaker India Short or Long Form Video | Real Time Marketing | Brand Experience Smarties India Gold, Bronze, Finalist
Cadbury Dairy Milk #ThankYouFirstCoach Cadbury Mondelez International Wavemaker India Social Media Marketing | Omnichannel Marketing Smarties India Silver, Bronze
Cadbury Fuse: The Hunger Hack for Gamers Cadbury Mondelez International Wavemaker India Gaming, Gamification & E-Sports Smarties India Finalist
Creating Memories Never Clicked Cadbury Mondelez International Wavemaker India Real Time Marketing | Omnichannel Marketing | Innovative Use of AI in Advertising Smarties India Silver (2), Bronze
Moving India Closer This Diwali Cadbury Mondelez International Wavemaker India Omnichannel Marketing Smarties India Finalist
Redefining Gifting with Cadbury Studio Cadbury Mondelez International Wavemaker India Product and / or Service Launch Smarties India Bronze
Cadbury Dairy Milk Mission Bars Cadbury Mondelez International Spark Foundry United Arab Emirates Customer (CX) / User Experience (UX) & Design | WEB 3.0 Technologies Marketing Smarties MENA Finalist (2)
Cadbury Miniatures Diwali Stories Cadbury Mondelez International Spark Foundry United Arab Emirates WEB 3.0 Technologies Marketing Smarties MENA Bronze
How a UFO Cover-Up Sold Millions of Lunch Bars Cadbury Mondelez International VML South Africa Creator / Influencer / Celebrity Marketing | Brand Experience | Social Media Marketing Smarties South Africa Gold (3)