Top Advertisers - Global 2024
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Unilever
| Overall Rank: | 1 |
| Points: | 2604.0 |
| Awards Won: | 165 |
| Finalist(s) Achieved: | 156 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 32 |
| Silver(s) Won: | 72 |
| Bronze(s) Won: | 61 |
| Region: | Global |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Dynamic Freshness: Surf's Weather-Tuned |
Surf |
Unilever |
Mindshare |
Vietnam |
Real Time Marketing |
Smarties APAC |
Finalist |
Music of Forest - From Views to Trees |
OMO |
Unilever |
Mindshare |
Vietnam |
Social Media Marketing |
Smarties APAC |
Finalist |
OMO's #DirtDropsBeats: A Symphony of Social Impact |
OMO |
Unilever |
Mindshare |
Vietnam |
Brand Purpose / Activism |
Smarties APAC |
Finalist |
The Comfort Ride |
Comfort |
Unilever |
Mindshare |
Vietnam |
WEB 3.0 Technologies Marketing |
Smarties APAC |
Finalist |
Vaseline: Building Trust in a Data-Driven World |
Vaseline |
Unilever |
Mindshare |
Indonesia |
Programmatic |
Smarties APAC |
Silver |
Multi-Screen Reality drives dividend for Domex |
Domex |
Unilever |
Mindshare |
India |
Gaming, Gamification & E-Sports |
Smarties APAC |
Finalist |
P/S turns brushing into a Metaverse journey |
P/S |
Unilever |
Mindshare |
Vietnam |
Brand Experience | Gaming, Gamification & E-Sports |
Smarties APAC |
Silver, Bronze |
Dove: Revolutionizing Underarm Skincare for All |
Dove |
Unilever |
Mindshare |
Philippines |
Diversity? & ?Inclusion |
Smarties APAC |
Finalist |
Enter Your Radiant Girl Era by Dove Deodorants |
Dove |
Unilever |
Mindshare |
Philippines |
Product and / or Service Launch |
Smarties APAC |
Finalist |
Cream Silk Unlocks Authentic Influence with AI |
Cream Silk |
Unilever |
Mindshare |
Philippines |
Innovative Use of AI in Advertising |
Smarties APAC |
Finalist |
Tapping into Influence: Dove's Creator2Cart |
Dove |
Unilever |
Mindshare |
Philippines |
Short or Long Form Video |
Smarties APAC |
Finalist |
How Dove Dermacare Leveraged Facebook |
Dove |
Unilever |
Mindshare |
Philippines |
Small Budget, Big Impact |
Smarties APAC |
Finalist |
Chat to Cart: Cream Silk Boosts Sari-Sari Sales |
Cream Silk |
Unilever |
Mindshare |
Philippines |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties APAC |
Finalist |
Attention is the New Currency |
Dove |
Unilever |
Mindshare |
Philippines |
Data Insights / Contextual Marketing |
Smarties APAC |
Finalist |
#Depmoilook - Beauty in every look |
Comfort |
Unilever |
Mindshare |
Vietnam |
Personalization |
Smarties X |
Finalist |
#KeepHerConfident |
Dove |
Unilever |
Mindshare |
US |
Social Impact Marketing | Short or Long Form Video |
Smarties X |
Bronze, Finalist |
As camera eats first Hellmanns delivers AR delight |
Hellmann's |
Unilever |
Mindshare |
India |
WEB 3.0 Technologies Marketing |
Smarties X |
Finalist |
Beyond the Dirt: A Tet Story of Hope |
OMO |
Unilever |
Mindshare |
Vietnam |
Brand Purpose / Activism |
Smarties X |
Finalist |
CIRCUIT BOLEGA TOH SUNEGA INDIA |
Shikhar |
Unilever |
Mindshare |
India |
O2O / New Retail / Innovative & New Tech Sales Channels | Creator / Influencer / Celebrity Marketing | Personalization |
Smarties X |
Bronze, Finalist (2) |
Comfort Baby_Finding the inner child in you |
Comfort |
Unilever |
Mindshare |
Vietnam |
AI-Driven Creative Excellence |
Smarties X |
Finalist |
Comfort Tet Fashion runway |
Comfort |
Unilever |
Mindshare |
Vietnam |
Social Media Marketing | Short or Long Form Video |
Smarties X |
Silver, Finalist |
Dove CROWN x LinkedIn: #BlackHairIsProfessional |
Dove |
Unilever |
Mindshare |
US |
Diversity? & ?Inclusion | Brand Purpose / Activism |
Smarties X |
Gold, Bronze |
Handwash Reminders |
Lifebuoy |
Unilever |
Mindshare |
India |
Real Time Marketing |
Smarties X |
Finalist |
Maa's Message - A Divine AR Intervention |
Lifebuoy |
Unilever |
Mindshare |
India |
Brand Purpose / Activism | WEB 3.0 Technologies Marketing |
Smarties X |
Silver, Bronze |
Multi-Screen Reality drives dividend for Domex |
Domex |
Unilever |
Mindshare |
India |
Omnichannel Marketing |
Smarties X |
Finalist |
P/S: Dentist Hero - Protecting 15M Vietnamese Kids |
P/S |
Unilever |
Mindshare |
Vietnam |
Creator / Influencer / Celebrity Marketing |
Smarties X |
Finalist |
SME "Bebas Ngilu" Ramadan DCO, AI & AR Face Filter |
Pepsodent |
Unilever |
AnyMind Group |
Indonesia |
Customer (CX) / User Experience (UX) & Design |
Smarties X |
Finalist |
Targeting Diabetic One app at a time |
Horlicks |
Unilever |
Mindshare |
India |
Cross Digital Media Marketing | Customer Journey Marketing - Lead Generation / CRM |
Smarties X |
Silver, Bronze |
The Comfort Ride |
Comfort |
Unilever |
Mindshare |
Vietnam |
WEB 3.0 Technologies Marketing |
Smarties X |
Finalist |
Tiny but Mighty - Compress the Best in 1 Toss |
OMO |
Unilever |
Mindshare |
Vietnam |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties X |
Finalist |
Vaseline: AI Magic meets Celebrity Power |
Vaseline |
Unilever |
Mindshare |
Indonesia |
AI-Driven Creative Excellence |
Smarties X |
Bronze |
VIM - Battle of unveiling character |
Vim |
Unilever |
Mindshare |
Germany |
Integrated Ecommerce Innovation & Live Streaming |
Smarties X |
Finalist |
VIM - Fragrance diffused, manner disclosed |
Vim |
Unilever |
Mindshare |
Indonesia |
Brand Experience |
Smarties X |
Finalist |
YUMOS DETERGENT: THERE IS NOT BETTER |
Yumo? |
Unilever |
VML |
Turkey |
Omnichannel Marketing | Brand Experience |
Smarties X |
Gold, Silver |
Yumo? Street |
Yumo? |
Unilever |
VML |
Turkey |
Connected TV | Personalization |
Smarties X |
Silver, Finalist |
#KeepHerConfident |
Dove |
Unilever |
Mindshare |
US |
Social Impact Marketing | Short or Long Form Video |
Smarties North America |
Gold (2) |
Dove CROWN x LinkedIn: #BlackHairIsProfessional |
Dove |
Unilever |
Mindshare |
US |
Brand Purpose / Activism | Diversity? & ?Inclusion | Omnichannel Marketing |
Smarties North America |
Silver (3) |
Hellmann's Mayo Cat |
Hellmann's |
Unilever |
Mindshare |
US |
Cross Digital Media Marketing | Omnichannel Marketing |
Smarties North America |
Gold, Silver |
The Cost of Beauty |
Dove |
Unilever |
Mindshare |
US |
Social Impact Marketing | Short or Long Form Video |
Smarties North America |
Bronze (2) |
Fine (P)Arts |
Dove |
Unilever |
Havas Play |
Spain |
Brand Purpose / Activism | Social Impact Marketing | Diversity? & ?Inclusion |
Smarties Europe |
Finalist (3) |
Next Level Fresh |
Yumo? |
Unilever |
VML |
Turkey |
Product and / or Service Launch | Omnichannel Marketing | Short or Long Form Video | Real Time Marketing |
Smarties Europe |
Silver (3), Finalist |
#ModTheVeg |
Knorr |
Unilever |
PHD |
Germany |
Social Media Marketing | Gaming, Gamification & E-Sports | Brand Purpose / Activism | Brand Experience |
Smarties DACH |
Silver (2), Finalist (2) |
Maa's Message - A Divine AR Intervention |
Lifebuoy |
Unilever |
Mindshare |
India |
Brand Experience | WEB 3.0 Technologies Marketing |
Smarties India |
Silver, Bronze |
Multi-Screen Reality drives dividend for Domex |
Domex |
Unilever |
Mindshare |
India |
Gaming, Gamification & E-Sports |
Smarties India |
Silver |
Targeting Diabetic One app at a time |
Horlicks |
Unilever |
Mindshare |
India |
Customer Journey Marketing - Lead Generation / CRM |
Smarties India |
Finalist |
#WaktunyaPepsodent: Healthier Smiles for Indonesia |
Pepsodent |
Unilever |
Mindshare |
Indonesia |
Social Impact Marketing | Brand Experience |
Smarties Indonesia |
Finalist (2) |
100 Reason to shine with Sunlight |
Sunlight |
Unilever |
Mindshare |
Indonesia |
AI-Driven Creative Excellence |
Smarties Indonesia |
Silver |
Agen 1000 Sunlight: Empowering Indonesian Women |
Sunlight |
Unilever |
Mindshare |
Indonesia |
Social Impact Marketing |
Smarties Indonesia |
Silver |
Clear x GrabAds: No Time for Drama Ketombe Helm |
Clear |
Unilever |
Mindshare |
Indonesia |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Indonesia |
Bronze |
CloseUp: Breaking Barriers & Celebrating Love |
Closeup |
Unilever |
Mindshare |
Indonesia |
Brand Purpose / Activism |
Smarties Indonesia |
Silver |
Dove's Self-Love Drive: Celebrity & Influencers |
Dove |
Unilever |
Mindshare |
Indonesia |
Creator / Influencer / Celebrity Marketing |
Smarties Indonesia |
Silver |
H for Handwashing with Lifebuoy & TotallyAwesome |
Lifebuoy |
Unilever |
Mindshare |
Indonesia |
Gaming, Gamification & E-Sports |
Smarties Indonesia |
Finalist |
Lathering Up Dove - Moisturize Every Generation |
Dove |
Unilever |
Mindshare |
Indonesia |
Personalization |
Smarties Indonesia |
Silver |
Me Time to We Time: Reuniting Families in Ramadan |
Bango |
Unilever |
Mindshare |
Indonesia |
Omnichannel Marketing | AI-Driven Creative Excellence |
Smarties Indonesia |
Bronze, Finalist |
Pepsodent #SegarDenganHerbal: Alarm Sahur Ramadan |
Pepsodent |
Unilever |
Mindshare |
Indonesia |
Real Time Marketing |
Smarties Indonesia |
Bronze |
POND'S Instant Glow, Powered by AI&AR Technology |
Pond's |
Unilever |
AnyMind Group |
Indonesia |
Innovative Use of AI in Advertising |
Smarties Indonesia |
Finalist |
Rexona #GlowForIt: Unleashing the Power of Bright |
Rexona |
Unilever |
Mindshare |
Indonesia |
AI-Powered Audience Engagement | Brand Experience |
Smarties Indonesia |
Gold, Silver |
Rexona Delights Football Fans With One Tap |
Rexona |
Unilever |
Mindshare |
Indonesia |
Integrated Ecommerce Innovation & Live Streaming | Omnichannel Marketing |
Smarties Indonesia |
Gold, Finalist |
Rinso #KapsulinAja: Discover Laundry Joy Everyday |
Rinso |
Unilever |
Mindshare |
Indonesia |
Programmatic |
Smarties Indonesia |
Bronze |
Shop the Screen: Vaseline Brings Shop Magic to You |
Vaseline |
Unilever |
Mindshare |
Indonesia |
Integrated Ecommerce Innovation & Live Streaming |
Smarties Indonesia |
Silver |
The AXE-perience: Cross Digital Marketing Win |
AXE |
Unilever |
Mindshare |
Indonesia |
Connected TV | Cross Digital Media Marketing |
Smarties Indonesia |
Silver, Bronze |
TRESemme Hairttractive: Your Personal Hair Advisor |
TRESemme |
Unilever |
Mindshare |
Indonesia |
Customer (CX) / User Experience (UX) & Design |
Smarties Indonesia |
Gold |
Vaseline Launches 1st AI-powered Skin Check Tool |
Vaseline |
Unilever |
Digital Turbine |
Indonesia |
Innovative Use of AI in Advertising |
Smarties Indonesia |
Finalist |
Vaseline: AI Magic meets Celebrity Power |
Vaseline |
Unilever |
Mindshare |
Indonesia |
Innovative Use of AI in Advertising |
Smarties Indonesia |
Bronze |
Vaseline: Building Trust in a Data-Driven World |
Vaseline |
Unilever |
Mindshare |
Indonesia |
Programmatic |
Smarties Indonesia |
Finalist |
Wipol Brings Solution for All Weathers on Mobile |
Wipol |
Unilever |
Mindshare |
Indonesia |
Personalization |
Smarties Indonesia |
Finalist |
AR-Mobile Game Enhances Closeup's Brand Visibility |
Closeup |
Unilever |
Mindshare |
Philippines |
Gaming, Gamification & E-Sports |
Smarties Philippines |
Finalist |
Attention is the New Currency |
Dove |
Unilever |
Mindshare |
Philippines |
Innovative Use of AI in Advertising | Programmatic | AI-Powered Audience Engagement |
Smarties Philippines |
Bronze, Finalist (2) |
Beyond the Pageant: Cream Silk Unlocks E-Commerce |
Cream Silk |
Unilever |
Mindshare |
Philippines |
Integrated Ecommerce Innovation & Live Streaming |
Smarties Philippines |
Silver |
Chat to Cart: Cream Silk Boosts Sari-Sari Sales |
Cream Silk |
Unilever |
Mindshare |
Philippines |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Philippines |
Bronze |
Closeup Presents The Closeness Anthem |
Closeup |
Unilever |
Mindshare |
Philippines |
Social Media Marketing |
Smarties Philippines |
Finalist |
Cooking Up Success with K-Drama Magic |
Unilever |
Unilever |
Mindshare |
Philippines |
Short or Long Form Video |
Smarties Philippines |
Gold |
Cream Silk Welcomes its Vitamin Boost Conditioners |
Cream Silk |
Unilever |
Mindshare |
Philippines |
Omnichannel Marketing |
Smarties Philippines |
Bronze |
Dare to Get Closer with Closeup Love Tunes |
Closeup |
Unilever |
Mindshare |
Philippines |
Innovative Use of AI in Advertising |
Smarties Philippines |
Finalist |
Dove: Revolutionizing Underarm Skincare for All |
Dove |
Unilever |
Mindshare |
Philippines |
Diversity? & ?Inclusion | Creator / Influencer / Celebrity Marketing |
Smarties Philippines |
Finalist (2) |
Enter Your Radiant Girl Era by Dove Deodorants |
Dove |
Unilever |
Mindshare |
Philippines |
Product and / or Service Launch |
Smarties Philippines |
Bronze |
Knorr Reimagines Rainy Day Comfort Food |
Knorr |
Unilever |
Mindshare |
Philippines |
Creator / Influencer / Celebrity Marketing |
Smarties Philippines |
Gold |
Knorr Rekindles Home-Cooking Through Mobile |
Knorr |
Unilever |
Mindshare |
Philippines |
Data Insights / Contextual Marketing |
Smarties Philippines |
Bronze |
Knorr Tinolaoke Challenge with Ninong Ry |
Knorr |
Unilever |
Mindshare |
Philippines |
Omnichannel Marketing |
Smarties Philippines |
Silver |
Next-Level Skincare: Unlocking Skincare Expertise |
Pond's |
Unilever |
Mindshare |
Philippines |
Social Media Marketing |
Smarties Philippines |
Silver |
Piloting Beauty Technology with Pond’s S.A.L. |
Pond's |
Unilever |
Mindshare |
Philippines |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Philippines |
Gold |
Pioneering AI Ad-Writing for Search Traffic |
Cleanipedia |
Unilever |
Mindshare |
Philippines |
AI-Driven Creative Excellence |
Smarties Philippines |
Bronze |
Pioneering Content-First Product Launches |
Pond's |
Unilever |
Mindshare |
Philippines |
Cross Digital Media Marketing |
Smarties Philippines |
Silver |
Tapping into Influence: Dove's Creator2Cart |
Dove |
Unilever |
Mindshare |
Philippines |
Short or Long Form Video |
Smarties Philippines |
Finalist |
TRESEMME WINS IN VALUE GAME ACROSS E-COMMERCE |
TRESemme |
Unilever |
Wagawin |
Philippines |
Small Budget, Big Impact |
Smarties Philippines |
Bronze |
Unilever E-commerce & Mobile Marketing Attribution |
Unilever |
Unilever |
Mindshare |
Philippines |
Integrated Ecommerce Innovation & Live Streaming |
Smarties Philippines |
Finalist |
Unlocking Confidence, One Selfie at a Time |
BeautyHub PRO |
Unilever |
Mindshare |
Philippines |
AI-Powered Audience Engagement |
Smarties Philippines |
Gold |
Boost Lipton Iced Tea Sales with Weather Targeting |
Lipton |
Unilever |
OMG |
Vietnam |
Data Insights / Contextual Marketing |
Smarties Vietnam |
Bronze |
Elidor Beauty House |
Elidor |
Unilever |
Boomads |
Turkey |
Social Media Marketing | Creator / Influencer / Celebrity Marketing |
Smarties Turkey |
Finalist (2) |
Elidor Keratin Launch |
Elidor |
Unilever |
Sobraz |
Turkey |
Product and / or Service Launch |
Smarties Turkey |
Finalist |
#BenimleHaz?rlan - Unilever Ki?isel Bak?m |
Unilever |
Unilever |
PHD |
Turkey |
Social Media Marketing | Creator / Influencer / Celebrity Marketing | Instant Impact / Promotion |
Smarties Turkey |
Silver, Bronze, Finalist |
“What To Eat in Ramadan?” With Knorr |
Knorr |
Unilever |
PHD |
Turkey |
Cross Digital Media Marketing | Brand Experience |
Smarties Turkey |
Finalist (2) |
A Little Sweetness |
Carte d'Or |
Unilever |
CIRCUS |
Turkey |
Brand Experience | Creator / Influencer / Celebrity Marketing |
Smarties Turkey |
Finalist (2) |
A Media First from OMO Cold Power |
OMO |
Unilever |
PHD |
Turkey |
Connected TV |
Smarties Turkey |
Silver |
Al Bi’ Algida |
Algida |
Unilever |
Standby Agency |
Turkey |
Cross Digital Media Marketing | Programmatic |
Smarties Turkey |
Gold, Finalist |
Algida ?le Kazan: End to End Grow Strategy |
Algida |
Unilever |
PHD |
Turkey |
Instant Impact / Promotion | Data Insights / Contextual Marketing |
Smarties Turkey |
Bronze, Finalist |
Algida Mutluluk Botu |
Algida |
Unilever |
Pixiu Digital |
Turkey |
Social Impact Marketing | Brand Purpose / Activism | Personalization |
Smarties Turkey |
Bronze, Finalist (2) |
AXE Premium Collection Mixed Reality Experience |
AXE |
Unilever |
RealMinds |
Turkey |
Instant Impact / Promotion | WEB 3.0 Technologies Marketing |
Smarties Turkey |
Bronze, Finalist |
Best Friends |
OMO |
Unilever |
MullenLowe |
Turkey |
Product and / or Service Launch | Short or Long Form Video |
Smarties Turkey |
Gold, Silver |
Cif ?le Alt?n I??lt?s? |
Cif |
Unilever |
PHD |
Turkey |
Cross Digital Media Marketing |
Smarties Turkey |
Gold |
Clear Bald Spots |
Clear |
Unilever |
MullenLowe |
Turkey |
Small Budget, Big Impact |
Smarties Turkey |
Silver |
Cornetto x SEFO |
Cornetto |
Unilever |
MullenLowe |
Turkey |
Short or Long Form Video |
Smarties Turkey |
Finalist |
Dove - Auto Content Recognition |
Dove |
Unilever |
PHD |
Turkey |
Connected TV |
Smarties Turkey |
Silver |
Dove Miracle Recipes |
Dove |
Unilever |
PHD |
Turkey |
Social Media Marketing |
Smarties Turkey |
Silver |
Dünya Dondurma Günü |
Algida |
Unilever |
Pixiu Digital |
Turkey |
Social Media Marketing |
Smarties Turkey |
Finalist |
Golden Sparkle |
Cif |
Unilever |
MullenLowe |
Turkey |
Product and / or Service Launch | Short or Long Form Video |
Smarties Turkey |
Gold, Finalist |
Haaland Who Is The New Face Of Clear Men? |
Clear |
Unilever |
MullenLowe |
Turkey |
Social Media Marketing |
Smarties Turkey |
Finalist |
Knorr Çabuk Gececiler ile Sabaha Kadar Burday?z! |
Knorr |
Unilever |
PHD |
Turkey |
Product and / or Service Launch |
Smarties Turkey |
Silver |
Magnum 5 Senses Of Pleasure |
Magnum |
Unilever |
MullenLowe |
Turkey |
Customer (CX) / User Experience (UX) & Design | Brand Experience |
Smarties Turkey |
Gold, Silver |
Next Level Fresh |
Yumo? |
Unilever |
VML |
Turkey |
Short or Long Form Video | Brand Experience | Product and / or Service Launch |
Smarties Turkey |
Gold, Bronze, Finalist |
Parfüm Kadar Çekici Kokular |
Axe |
Unilever |
MullenLowe |
Turkey |
Omnichannel Marketing | Product and / or Service Launch |
Smarties Turkey |
Silver, Finalist |
Plug, Twist, Shake |
Cif |
Unilever |
MullenLowe |
Turkey |
Product and / or Service Launch |
Smarties Turkey |
Finalist |
RETAIL MEDIA 2.0: FUELING ROAS WITH ADVANCED CRM |
Unilever |
Unilever |
PHD |
Turkey |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Turkey |
Finalist |
RETAIL MEDIA 3.0: GROWTH WITH PERSONALIZATION |
Unilever |
Unilever |
PHD |
Turkey |
Personalization |
Smarties Turkey |
Silver |
Rexona Clinical Protection |
Rexona |
Unilever |
PHD |
Turkey |
Personalization | Data Insights / Contextual Marketing |
Smarties Turkey |
Finalist (2) |
Rexona Euro 2024 |
Rexona |
Unilever |
PHD |
Turkey |
Social Media Marketing | Brand Experience |
Smarties Turkey |
Finalist (2) |
The First Algida of The Year |
Algida |
Unilever |
Medina Turgul DDB |
Turkey |
Customer Journey Marketing - Lead Generation / CRM | Real Time Marketing |
Smarties Turkey |
Finalist (2) |
Until Dove Runs Out |
Dove |
Unilever |
PHD |
Turkey |
Social Media Marketing |
Smarties Turkey |
Bronze |
Up Your Game with Calve! |
Calvé |
Unilever |
PHD |
Turkey |
Cross Digital Media Marketing |
Smarties Turkey |
Silver |
The Pepsodent School Tour Project |
Pepsodent |
Unilever |
EchoHouse |
Ghana |
Brand Purpose / Activism |
Smarties Sub-Saharan Africa |
Silver |
Geisha Mother's Day Activation |
Geisha |
Unilever |
EchoHouse |
Ghana |
Social Impact Marketing |
Smarties Sub-Saharan Africa |
Bronze |
AXE Fresh Neighbours - Road to Hey Neighbour |
AXE |
Unilever |
Fresh AF |
South Africa |
Brand Experience | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing |
Smarties Sub-Saharan Africa |
Bronze (2), Finalist |
Qina Ndoda Campaign |
OMO |
Unilever |
Naked Brain Communications |
South Africa |
Diversity? & ?Inclusion | Creator / Influencer / Celebrity Marketing |
Smarties Sub-Saharan Africa |
Silver (2) |
ENFRENTEMOS LA IRRITACIÓN |
Dove |
Unilever |
VML |
Argentina |
Diversity & Inclusion | Social Impact Marketing |
Smarties Hispanic Latam |
Bronze, Finalist |
Chama no Dia do Beijo com Closeup |
Closeup |
Unilever |
MullenLowe |
Brazil |
AI-Powered Audience Engagement | AI-Powered Audience Engagement | AI Driven Creative Excellence | Big ideas Innovative use of AI in Advertising | Creator / Influencer / Celebrity Marketing | Creator / Influencer / Celebrity Marketing |
Smarties Brazil |
Silver, Bronze, Finalist (4) |
O Mistério de Comfort Segredos |
Comfort |
Unilever |
Ogilvy |
Brazil |
Product / Service Launch |
Smarties Brazil |
Finalist |
Rexona Carnaval - Bota pra Ferver |
Rexona |
Unilever |
Initiative |
Brazil |
Brand Experience |
Smarties Brazil |
Finalist |
Parece milagre, mas é Cif |
Cif |
Unilever |
Soko |
Brazil |
Product / Service Launch | Omnichannel Marketing | Social Media Marketing | Social Media Marketing |
Smarties Brazil |
Silver, Finalist (3) |
Álbum do Futuro |
Rexona |
Unilever |
Energy BBDO |
Brazil |
Diversity & Inclusion | Big ideas Innovative use of AI in Advertising | Big ideas Innovative use of AI in Advertising | AI Driven Creative Excellence | AI Driven Creative Excellence |
Smarties Brazil |
Silver (2), Finalist (3) |
A Virada de Omo Branco Absoluto |
OMO |
Unilever |
MullenLowe |
Brazil |
Product / Service Launch | Product / Service Launch |
Smarties Brazil |
Bronze, Finalist |
A Regra é Clear: Zero Caspa |
Clear |
Unilever |
Initiative |
Brazil |
Omnichannel Marketing | Omnichannel Marketing |
Smarties Brazil |
Silver, Finalist |
A falta que 1/3 faz |
Dove |
Unilever |
DAVID |
Brazil |
Omnichannel Marketing |
Smarties Brazil |
Finalist |
Cif RespOOHnding |
Cif |
Unilever |
SOKO |
Brazil |
Enabling Technologies | Enabling Technologies |
Smarties Brazil |
Bronze, Finalist |
Seda Juntinhos |
Seda |
Unilever |
Initiative |
Brazil |
Best in Show | Brand Purpose/ Activism | Social Impact Marketing | Brand Purpose/ Activism | Social Impact Marketing |
Smarties Brazil |
Gold (2), Finalist (2) |
Hellmanns Hora H da NBA |
Hellmann's |
Unilever |
Initiative |
Brazil |
Brand Experience |
Smarties Brazil |
Finalist |
Caso de Sucesso Rappi e Eski-bon |
Eskibon |
Unilever |
Rappi Ads |
Brazil |
O2O / New Retail / Innovative & New Tech Sales Channels | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Brazil |
Bronze, Finalist |
Welcome To Womanhood |
Dove |
Unilever |
PHD |
Saudi Arabia |
Brand Purpose / Activism | Diversity & Inclusion | Social Impact Marketing |
Smarties KSA |
Gold (2), Silver |
Victory with Valorant |
Axe |
Unilever |
PHD |
United Arab Emirates |
Gaming, Gamification & E-Sports | Co-branded Marketing |
Smarties MENA |
Bronze, Finalist |
Into The Spotlight |
LUX |
Unilever |
PHD |
United Arab Emirates |
Diversity & Inclusion | Customer (CX) / User Experience (UX) & Design |
Smarties MENA |
Bronze, Finalist |
CLEAR X League Of Legends |
Clear |
Unilever |
PHD |
United Arab Emirates |
Gaming, Gamification & E-Sports | Co-branded Marketing |
Smarties MENA |
Silver, Bronze |
Comfort Comfees |
Comfort |
Unilever |
PHD |
United Arab Emirates |
Product and / or Service Launch | Cross Digital Media Marketing |
Smarties MENA |
Bronze (2) |
Welcome To Womanhood |
Dove |
Unilever |
PHD |
Saudi Arabia |
Diversity & Inclusion | Brand Purpose / Activism | Social Impact Marketing |
Smarties MENA |
Bronze, Finalist (2) |
Rexona Titan |
Rexona |
Unilever |
PHD |
United Arab Emirates |
Product and / or Service Launch | Omnichannel Marketing | Instant Impact / Promotion |
Smarties MENA |
Gold (2), Silver |
Confessions of uncomplicated men |
Clear |
Unilever |
InMobi |
Egypt |
Personalisation | Social Media Marketing | Creator / Influencer / Celebrity Marketing |
Smarties MENA |
Finalist (3) |
LUX FIFA |
LUX |
Unilever |
PHD |
United Arab Emirates |
Co-branded Marketing |
Smarties MENA |
Finalist |
GAL GOLD COIN |
Glow & Lovely |
Unilever |
PHD |
United Arab Emirates |
Instant Impact / Promotion |
Smarties MENA |
Finalist |
Clash Of Greens |
Lipton |
Unilever |
PHD |
Egypt |
Creator / Influencer / Celebrity Marketing |
Smarties MENA |
Bronze |
Ditch The Glitch |
Lipton |
Unilever |
PHD |
Egypt |
Social Media Marketing | Cross Digital Media Marketing |
Smarties MENA |
Silver, Bronze |
Comfort Comfees |
Comfort |
Unilever |
PHD |
United Arab Emirates |
Cross Digital Media Marketing |
Smarties MEA |
Bronze |
Welcome To Womanhood |
Dove |
Unilever |
PHD |
Saudi Arabia |
Social Impact Marketing | Diversity? & ?Inclusion | Brand Purpose / Activism |
Smarties MEA |
Silver, Bronze, Finalist |
CLEAR X League Of Legends |
Clear |
Unilever |
PHD |
United Arab Emirates |
Gaming, Gamification & E-Sports | Brand Experience |
Smarties MEA |
Gold, Finalist |
Rexona 72 Hours Protection |
Rexona |
Unilever |
PHD |
United Arab Emirates |
Product and / or Service Launch | Instant Impact / Promotion |
Smarties MEA |
Silver, Finalist |
Axe x EWC Sponsorship |
Axe |
Unilever |
PHD |
United Arab Emirates |
Gaming, Gamification & E-Sports |
Smarties MEA |
Silver |
Lifebuoy Ramadan |
Lifebuoy |
Unilever |
PHD |
United Arab Emirates |
Brand Purpose / Activism |
Smarties MEA |
Finalist |
Cornetto x SEFO |
Cornetto |
Unilever |
MullenLowe |
Turkey |
Short or Long Form Video |
Smarties MEA |
Bronze |
Play On |
OMO |
Unilever |
MullenLowe |
Turkey |
Short or Long Form Video |
Smarties MEA |
Bronze |
A Media First from OMO Cold Power |
OMO |
Unilever |
PHD |
Turkey |
Connected TV |
Smarties MEA |
Bronze |
Dünya Dondurma Günü |
Algida |
Unilever |
Pixiu Digital |
Turkey |
Social Media Marketing | Omnichannel Marketing |
Smarties MEA |
Bronze, Finalist |
Magnum 5 Senses Of Pleasure |
Magnum |
Unilever |
MullenLowe |
Turkey |
Customer (CX) / User Experience (UX) & Design | Brand Experience |
Smarties MEA |
Gold, Silver |
Best Friends |
OMO |
Unilever |
MullenLowe |
Turkey |
Brand Experience | Product and / or Service Launch | Omnichannel Marketing | Short or Long Form Video |
Smarties MEA |
Gold (3), Silver |
Clear Bald Spots |
Clear |
Unilever |
MullenLowe |
Turkey |
Small Budget, Big Impact |
Smarties MEA |
Silver |
AXE Premium Collection Mixed Reality Experience |
Axe |
Unilever |
RealMinds |
Turkey |
WEB 3.0 Technologies Marketing | Instant Impact / Promotion |
Smarties MEA |
Silver, Finalist |
Next Level Fresh |
Yumo? |
Unilever |
VML |
Turkey |
Short or Long Form Video | Brand Experience | Real Time Marketing |
Smarties MEA |
Silver, Finalist (2) |
Haaland Who Is The New Face Of Clear Men? |
Clear |
Unilever |
MullenLowe |
Turkey |
Product and / or Service Launch | Social Media Marketing | Creator / Influencer / Celebrity Marketing |
Smarties MEA |
Finalist (3) |
Magnum Pleasure Express |
Magnum |
Unilever |
MullenLowe |
Turkey |
Short or Long Form Video |
Smarties MEA |
Finalist |
Something Wrong With This Campaign |
Domestos |
Unilever |
MullenLowe |
Turkey |
Creator / Influencer / Celebrity Marketing | Short or Long Form Video |
Smarties MEA |
Finalist (2) |
Clear Men Euro 2024 |
Clear |
Unilever |
PHD |
Turkey |
Real Time Marketing |
Smarties MEA |
Finalist |
Algida Mutluluk Botu |
Algida |
Unilever |
Pixiu Digital |
Turkey |
Brand Purpose / Activism | Customer Journey Marketing - Lead Generation / CRM | Personalization |
Smarties MEA |
Finalist (3) |
From The Street To TikTok With Algida |
Algida |
Unilever |
Sharpcake |
Turkey |
Short or Long Form Video |
Smarties MEA |
Finalist |
Unilever x Meituan 2024 Fruity Summer 1.0 Marketing Campaign |
Unilever |
Unilever |
Kaytune |
China |
O2O / New Retail / Innovative Sales Channels |
Smarties China |
Bronze |
Dove Men+Care RWC 2023 Trophy Tour |
Dove |
Unilever |
OLIVER |
South Africa |
Impact Media : Creator / Influencer Marketing |
Smarties South Africa |
Finalist |
H FOR HANDWASHING: Reimagine Hygiene through the Power of Play |
Lifebuoy |
Unilever |
OLIVER |
South Africa |
Impact Media : Gaming, Gamification & E-Sports |
Smarties South Africa |
Bronze |
LUX Botanicals: LUX's Geodesic Dome Revolution at Hey Neighbour Festival |
LUX |
Unilever |
Simunye Media |
South Africa |
Experience Technology : Experimental, Innovative Technology and Devices |
Smarties South Africa |
Silver |
Shield and Banyana Are Not Done Yet |
Shield |
Unilever |
South Africa |
Impact Media : Omnichannel Integration |
Smarties South Africa |
Bronze |
|
Unilever lights up the braai in partnership with Rainmaker |
Unilever |
Unilever |
South Africa |
Marketing Impact : Co-branded Marketing |
Smarties South Africa |
Bronze |
|
P/S turns brushing into a Metaverse journey |
P/S |
Unilever |
MullenLowe Mishra |
Vietnam |
Brand Experience | Gaming, Gamification & E-Sports |
Smarties APAC |
Silver, Bronze |
P/S: Dentist Hero - Protecting 15M Vietnamese Kids |
P/S |
Unilever |
MullenLowe Mishra |
Vietnam |
Creator / Influencer / Celebrity Marketing |
Smarties X |
Finalist |
Vaseline: AI Magic meets Celebrity Power |
Vaseline |
Unilever |
YMT |
Indonesia |
AI-Driven Creative Excellence |
Smarties X |
Bronze |
#ModTheVeg |
Knorr |
Unilever |
MullenLowe |
Germany |
Social Media Marketing | Gaming, Gamification & E-Sports | Brand Purpose / Activism | Brand Experience |
Smarties DACH |
Silver (2), Finalist (2) |
#WaktunyaPepsodent: Healthier Smiles for Indonesia |
Pepsodent |
Unilever |
Glance |
Indonesia |
Social Impact Marketing | Brand Experience |
Smarties Indonesia |
Finalist (2) |
Dove's Self-Love Drive: Celebrity & Influencers |
Dove |
Unilever |
Ogilvy |
Indonesia |
Creator / Influencer / Celebrity Marketing |
Smarties Indonesia |
Silver |
H for Handwashing with Lifebuoy & TotallyAwesome |
Lifebuoy |
Unilever |
TotallyAwesome |
Indonesia |
Gaming, Gamification & E-Sports |
Smarties Indonesia |
Finalist |
Me Time to We Time: Reuniting Families in Ramadan |
Bango |
Unilever |
YMT |
Indonesia |
Omnichannel Marketing | AI-Driven Creative Excellence |
Smarties Indonesia |
Bronze, Finalist |
TRESemme Hairttractive: Your Personal Hair Advisor |
TRESemme |
Unilever |
YMT |
Indonesia |
Customer (CX) / User Experience (UX) & Design |
Smarties Indonesia |
Gold |
Vaseline: AI Magic meets Celebrity Power |
Vaseline |
Unilever |
YMT |
Indonesia |
Innovative Use of AI in Advertising |
Smarties Indonesia |
Bronze |
Wipol Brings Solution for All Weathers on Mobile |
Wipol |
Unilever |
Glance |
Indonesia |
Personalization |
Smarties Indonesia |
Finalist |
AR-Mobile Game Enhances Closeup's Brand Visibility |
Closeup |
Unilever |
Digital Turbine |
Philippines |
Gaming, Gamification & E-Sports |
Smarties Philippines |
Finalist |
Knorr Rekindles Home-Cooking Through Mobile |
Knorr |
Unilever |
InMobi |
Philippines |
Data Insights / Contextual Marketing |
Smarties Philippines |
Bronze |
Unilever E-commerce & Mobile Marketing Attribution |
Unilever |
Unilever |
AnyMind Group |
Philippines |
Integrated Ecommerce Innovation & Live Streaming |
Smarties Philippines |
Finalist |
Rexona Euro 2024 |
Rexona |
Unilever |
PunchBBDO |
Turkey |
Social Media Marketing | Brand Experience |
Smarties Turkey |
Finalist (2) |
Álbum do Futuro |
Rexona |
Unilever |
Initiative |
Brazil |
Diversity & Inclusion | Big ideas Innovative use of AI in Advertising | Big ideas Innovative use of AI in Advertising | AI Driven Creative Excellence | AI Driven Creative Excellence |
Smarties Brazil |
Silver (2), Finalist (3) |
A Regra é Clear: Zero Caspa |
Clear |
Unilever |
Speakeasy |
Brazil |
Omnichannel Marketing | Omnichannel Marketing |
Smarties Brazil |
Silver, Finalist |
Seda Juntinhos |
Seda |
Unilever |
SOKO |
Brazil |
Best in Show | Brand Purpose/ Activism | Social Impact Marketing | Brand Purpose/ Activism | Social Impact Marketing |
Smarties Brazil |
Gold (2), Finalist (2) |
Confessions of uncomplicated men |
Clear |
Unilever |
PHD |
Egypt |
Personalisation | Social Media Marketing | Creator / Influencer / Celebrity Marketing |
Smarties MENA |
Finalist (3) |
#ModTheVeg |
Knorr |
Unilever |
The Invaders |
Germany |
Social Media Marketing | Gaming, Gamification & E-Sports | Brand Purpose / Activism | Brand Experience |
Smarties DACH |
Silver (2), Finalist (2) |
A Regra é Clear: Zero Caspa |
Clear |
Unilever |
MField |
Brazil |
Omnichannel Marketing | Omnichannel Marketing |
Smarties Brazil |
Silver, Finalist |