Presenting The Smarties Turkey 2021 Winners
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Turkey Best In Show
DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES for
DİMES Battle | Smoothie x Milkshake
Credits
Duygu Süleymanoğlu, Marketing Director, DİMES
Ezgi Özyıldırım, Digital Communications Manager, DİMES
Begüm Tuncel, Digital Communications Specialist, DİMES
İpek Yıkılmaz, Digital Communications Specialist, DİMES
Helin Ezgi Oran, Assistant Digital Communications Specialist, DİMES
Merve Keten, Marketing Manager, DİMES
Burcu Karadayı, Marketing Manager, DİMES
Merve Ekem, Brand Manager, DİMES
Merve Çıtak, Assistant Brand Manager, DİMES
Yazgı Atar, Assistant Brand Manager, DİMES
Yalkın Yel, Founder & President, Reklamania Creative
Simge Hekimgil, Account Director, Reklamania Creative
Elvan Duman, Account Supervisor, Reklamania Creative
Necla Yağız, Art Director, Reklamania Creative
Kadirhan Basalak, Art Director, Reklamania Creative
Barison Onur Deniz, Art Director, Reklamania Creative
Kamil Mert İNceoğlu, Creative Director, Reklamania Creative
Esra Yıldız Doğan, Influencer Marketing Specialist, Cats & Dogs
Marketing Objectives Channel
Turkey – Brand Experience
Campaign created for brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections.
Gold Winner
DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES for
DİMES Battle | Smoothie x Milkshake
Watch Video | CreditsSilver Winner
The Coca-Cola Company and Carat Turkey / OGILVY for
Coca Cola Summer Music Uplifting Breaks
Watch Video | Credits
Bronze Winner
Doritos Turkey and OMD Turkey for
Doritos Boldy You ##DareToGoForIt
Watch Video | Credits
Marketing Objectives Channel
Turkey – Lead Generation / Direct Response / Conversions
Campaigns which use mobile to directly impact sales, conversions, trial, purchase intent or generated customers for future engagement and sales. Showcase how your submission has achieved either or both.
Silver Winner
Algida and Standby Creative Group / Mindshare Turkey for
Algida'yla Tatlıya Bağla! - End It Up with Algida!
Watch Video | CreditsBronze Winner
DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES for
DİMES Battle | Smoothie x Milkshake
Watch Video | CreditsMarketing Objectives Channel
Turkey – Product / Services Launch
Work that launched or re-launched a product or service with mobile at the heart, delivering measurable success. Be specific as to what made this launch effective, along with the role mobile played in the process.
Silver Winner
DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES for
DİMES Battle | Smoothie x Milkshake
Watch Video | CreditsSilver Winner
SuperFresh and Senfonico / OPN, Unite Ad for
"Pizza Tost" Launch Campaign
Watch Video | Credits
Marketing Objectives Channel
Turkey – Consumer Promotions
Campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising to support the sales and marketing of a product or service. Includes demos, coupons, rebates, exhibitions/trade shows, and games. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers)
Silver Winner
Algida Maraş Usulü and Standby Creative Group / Boomads for
Algida Maraş Usulü ile Nesiller Yarışıyor
Watch Video | CreditsBronze Winner
The Coca-Cola Company and Carat Turkey | Goodroll | Deezer / Goodroll / Carat for
Coca-Cola Promo & Deezer Collab 2020
Watch Video | CreditsMarketing Objectives Channel
Turkey – Gender Equality in Advertising
Driving culture-shifting creativity, entries will need to demonstrate ideas intended to change gender inequality; that is, work which sets out to positively impact ingrained gender inequality, imbalance or injustice. Smarties recognizes, work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising, such examples in advertising might be using female voice over or using female role models from real life, which would unsteriotype common perceptions in society. Work can be for any commercial or non profit reasons, regardless of the product or service being advertised.
Silver Winner
Türkiye İş Bankası and Publicis İstanbul / Türkiye İş Bankası for
İş Asset Management Women Equity Fund
Watch Video | CreditsMarketing Objectives Channel
Turkey – Data/Insights
Use of customer data, analytics, and technology, that play an integral role in the development and execution of a campaign to develop a meaningful relationship with a specific audience or community. Detail the role that data had within the campaign strategy in achieving the brand and business goals (targeting, engaging, customer loyalty, retention, etc.).
Gold Winner
Vodafone Turkey and Vodafone Turkey for
Base Customer Performance with Vodafone Data Modeling
Watch Video | CreditsSilver Winner
Tadım and Neodigital / Etcetera for
How to increase online sales with an "Experience Management Platform"!
Watch Video | CreditsBronze Winner
L’Oréal Paris Elseve and Wavemaker for
L’Oréal Paris Elseve Dream Long Frizz Killer Serum Launch – Bridge Project
Watch Video | CreditsBronze Winner
Algida and Standby Creative Group / Mindshare Turkey for
Algida'yla Tatlıya Bağla! - End It Up with Algida!
Watch Video | CreditsMedia Channel
Turkey – Gaming / Gamification & E-Sports
Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment. If you have a branded gaming app, please submit to the Mobile App category.
Silver Winner
Riot Games and adXclusive / AdColony / AdColony for
Valorant
View Case Study | CreditsBronze Winner
PepsiCo and AdColony I OMD Turkey / AdColony for
Cheetos Monster Mobile Video Execution with AdColony
View Case Study | CreditsMedia Channel
Turkey – Mobile App
Any application that provides information, entertainment, productivity or utility for the customer. Mobile App can be part of a broader marketing strategy or a stand-alone brand experience. Both short-term apps for a specific moment in time as well as longer term apps are eligible for this category.
Bronze Winner
The Coca-Cola Company and Carat / Kaizen Technology / Wunderman for
The Coca-Cola Company - Daha Daha
Watch Video | CreditsMedia Channel
Turkey – Social Media Marketing
Social can include networks (think Facebook, Snapchat, Instagram, etc.), person-to-person (i.e. Skype, Facebook Messenger, Whatsapp etc.). Of course, all work must be focused on the mobile platform.
Silver Winner
SuperFresh and Senfonico / OPN, Unite Ad for
"Pizza Tost" Launch Campaign
Watch Video | Credits
Bronze Winner
DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES for
DİMES Battle | Smoothie x Milkshake
Watch Video | Credits
Media Channel
Turkey – Contextual / Native Advertising
Advertising on a website which allows your brand to fit into – and not disrupt – the audience experience. The ads follow the natural form and function of the user experience in which it is placed or is relevant to the page’s content. Includes in-game, in-video, behavioral advertising, or native advertising.
Silver Winner
Volvo and Mindshare for
A Million More Lives - Safety Belt Warning Stopper
Watch Video | Credits
Media Channel
Turkey – Mobile Search
Current research indicates that 4 out of 10 people conduct their searches exclusively on mobile during a typical day. This category showcases the ever-important campaigns that have search at their core.
Media Channel
Turkey – Social Commerce
Campaign that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and service.
Bronze Winner
Tadım and Neodigital / Etcetera for
How to increase online sales with an "Experience Management Platform"!
Watch Video | CreditsMedia Channel
Turkey – Social Messaging / Chat Apps / Text Messaging
This category focuses on the use of SMS/MMS and messaging platforms such as WhatsApp, Facebook Messenger, WeChat, Line etc., to brilliantly bring a marketing campaign to life. Examples could include (but are not limited to): activation of marketing programs, customer acquisition, engagement and conversion.
Media Channel
Turkey – Cross Channel Integration
Campaign utilizes mobile as a core strategy, along with one or more separate channels to round out the campaign. This could include: TV, print, radio, outdoor, PR, direct marketing, etc.
Bronze Winner
ING Turkey and Tribal WW İstanbul for
Orange is the color of support
Watch Video | CreditsBronze Winner
The Coca-Cola Company and Carat / OGILVY for
Coca Cola Summer Music Uplifting Breaks
Watch Video | CreditsTechnology Channel
Turkey – User Generated / Influencer Marketing
Content related to a brand created by consumers or influencers and shared through social media to increase brand engagement, sales, create buzz about a product or service, and boost website conversions, etc. Content could be images, videos, text, audio, etc.
Gold Winner
DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES for
DİMES Battle | Smoothie x Milkshake
Watch Video | CreditsBronze Winner
Doritos Turkey and OMD Turkey for
Doritos Boldy You ##DareToGoForIt
Watch Video | CreditsTechnology Channel
Turkey – Innovation
Mobile advertising, applications, or sites that explore new ideas, devices, or methods in their execution and push the boundaries of the discipline. Includes new or groundbreaking techniques or an unconventional/creative use of existing technology. Include the impact to your current business or potential shifts it will create for your future marketing efforts.
Gold Winner
Arcelik and HoloNext for
Arcelik View in AR Product Experience Project
Watch Video | Credits
Bronze Winner
Akbank and Mediacom for
Akbank - Offline OOH Measurement & Optimization
Watch Video | CreditsTechnology Channel
Turkey – Location Based Services or Targeting
Use of GPS, geolocation and/or proximity technologies. It could be a targeted campaign for a location-specific audience (based on proximity), or contextual targeting based on history and customer behavior. Campaign can include one-off executions or longer term campaigns but must include specifics on impact against your marketing goals.
Gold Winner
Akbank and Mediacom for
Akbank - Offline OOH Measurement & Optimization
Watch Video | CreditsBronze Winner
Vodafone Turkey and Vodafone Turkey for
Location Based Insight Usage with Personalization
Watch Video | CreditsTechnology Channel
Turkey – Video Advertising
Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. Includes 360° video, shoppable video, personalized video, etc.
Silver Winner
Algida and Standby Creative Group / Mindshare Turkey for
Algida'yla Tatlıya Bağla! - End It Up with Algida!
Watch Video | CreditsBronze Winner
PepsiCo and AdColony I OMD Turkey / AdColony for
Cheetos Monster Mobile Video Execution with AdColony
View Case Study | CreditsBronze Winner
AdColony / Samsung and Publicis / Performics / AdColony for
Instant Play // Samsung Galaxy A Series // AdColony
View Case Study | CreditsBronze Winner
Riot Games and adXclusive / AdColony / AdColony for
Valorant
View Case Study | CreditsBusiness Transformation 2021
Turkey – eCommerce (pivoting during the pandemic)
Mobile and Ecommerce solutions improving or enhancing the customer buying experience, creating increased engagement and commercial success. Includes in-app purchasing, mobile banking, virtual marketplace apps (i.e. Amazon mobile app), or a digital wallet such as Apple Pay, Android Pay and Samsung Pay.
Silver Winner
Arçelik and -99 design studio for
Arçelik Website - www.arcelik.com.tr
Watch Video | Credits
Business Transformation 2021
Turkey – Social Responsibility
Campaigns that have integrated ongoing medical advice into their branding communication messages across all media platforms during the crisis.
Business Transformation 2021
Turkey – Technology Innovation
Campaigns and programmes that show innovative thinking and solutions to reach consumers during the pandemic. It could cover using platforms in new and innovative ways; using technology to launch new products, new channels, or new features.
Business Transformation 2021
Turkey – Inclusivity (during the pandemic)
Driving culture-shifting creativity, entries will need to demonstrate ideas intended to demonstrate inclusivity throughout the pandemic (which can include showing changes in gender inequality); that is, work which sets out to positively impact inclusivity. Smarties recognises, work that implicitly or explicitly addresses these issues. Work can be for any commercial or non-profit reasons, regardless of the product or service being advertised.
Business Transformation 2021
Turkey – Customer Experience
Campaigns that enrich digital experiences or enable new methods of connecting with the consumer allowing seamless experience and keeping in mind social distancing norms. Mobile should play a key role in enhancing consumer experience & engagement.
Silver Winner
Unilever and Mindshare Turkey / Kaizen Technology for
Algida ile Kazan
Watch Video | CreditsSilver Winner
adidas and Wunderman Thompson Turkey for
adidas - Besiktas Fantography
Watch Video | CreditsBronze Winner
Doritos Turkey and OMD Turkey for
Doritos Boldy You ##DareToGoForIt
Watch Video | Credits2021 Smarties Turkey Industry Award Winners
Advertier of the Year
Unilever