Presenting The Smarties MENA 2021 Winners
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MENA Best In Show
Ariel and Tide and Leo Burnett Beirut for
e-Direct, a new way to shop Laundry
Credits
Nayef Al Sulaiman, Laundry Brand Director, P&G
Marketing Objectives Channel
MENA – Brand Experience
Campaign created for brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections.
Silver Winner
Knorr and Magna / InMobi for
InMobi Proves the Value of Mobile Branding for Unilever’s Knorr
Watch Video | CreditsSilver Winner
McDonald's and Publicis Groupe (PMX and Studio M) / InMobi for
InMobi Helps McDonald’s See Engagement Rate 182% Above Benchmarks
Watch Video | CreditsSilver Winner
RAKBANK and Kiyani Media / Universal Media / RAKBANK for
"The Futurines" Seeing the Future with 3D Printing
Watch Video | CreditsBronze Winner
RAKBANK and RAKBANK for
"Destination Calling"- An 8D audio multidimensional travel experience
Watch Video | CreditsMarketing Objectives Channel
MENA – Lead Generation / Direct Response / Conversions
Campaigns which use mobile to directly impact sales, conversions, trial, purchase intent or generated customers for future engagement and sales. Showcase how your submission has achieved either or both.
Gold Winner
RAKBANK and Universal Media / RAKBANK for
EMO-BOT- Emotional Robot
Watch Video | Credits
Silver Winner
stc pay and UM MENAT / InMobi for
The year banking changed forever in KSA
Watch Video | CreditsMarketing Objectives Channel
MENA – Product / Services Launch
Work that launched or re-launched a product or service with mobile at the heart, delivering measurable success. Be specific as to what made this launch effective, along with the role mobile played in the process.
Bronze Winner
Ford Motor Company and AdColony / GTB / AdColony a Digital Turbine Company for
Ford F-150 // MENA // AdColony
View Case Study | CreditsBronze Winner
McDonald's KSA (West and South Region/REZA) and Bruce Clay for
Battle of the flavours
Watch Video | CreditsMarketing Objectives Channel
MENA – Consumer Promotions
Campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising to support the sales and marketing of a product or service. Includes demos, coupons, rebates, exhibitions/trade shows, and games. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers)
Bronze Winner
Tawuniya Insurance and Veyron Marketing for
Tawuniya Saudi National Day - A Home To Everyone
Watch Video | CreditsBronze Winner
Shahid and InMobi for
InMobi Delivers New Subscribers for Streaming Platform Shahid, in a Post-IDFA Setting
Watch Video | CreditsMarketing Objectives Channel
MENA – Social Impact / Not For Profit
Campaigns for not-for-profits or government agencies that create significant social change and/or deliver against a public service. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors. Show how your approach added value to your customers and benefitted your organization.
Silver Winner
RAKBANK and Mojo Advertising / Universal Media / RAKBANK for
#SmallBusinessesMatter - Using Social to Keep SMEs Open
Watch Video | CreditsMarketing Objectives Channel
MENA – Data/Insights
Use of customer data, analytics, and technology, that play an integral role in the development and execution of a campaign to develop a meaningful relationship with a specific audience or community. Detail the role that data had within the campaign strategy in achieving the brand and business goals (targeting, engaging, customer loyalty, retention, etc.).
Gold Winner
RAKBANK and Universal Media / RAKBANK for
EMO-BOT- Emotional Robot
Watch Video | CreditsBronze Winner
Tawuniya Insurance and Veyron Marketing for
Tawuniya Saudi National Day - A Home To Everyone
Watch Video | CreditsMedia Channel
MENA – Gaming / Gamification & E-Sports
Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment. If you have a branded gaming app, please submit to the Mobile App category.
Silver Winner
RAKBANK and Universal Media / RAKBANK for
Travel From Home - Using AR to design a Virtual Vacation Experience
Watch Video | CreditsSilver Winner
McDonald's KSA (West and South Region/REZA) and Bruce Clay for
Battle of the flavours
Watch Video | CreditsBronze Winner
du and AdColony a Digital Turbine Company / Havas Middle East for
du // Network Nation // MENA // AdColony
View Case Study | CreditsMedia Channel
MENA – Social Media Marketing
Social can include networks (think Facebook, Snapchat, Instagram, etc.), person-to-person (i.e. Skype, Facebook Messenger, Whatsapp etc.). Of course, all work must be focused on the mobile platform.
Silver Winner
Max Fashion and Dmenta / powered by ArabyAds for
Doing Something Never Done Before
Watch Video | CreditsBronze Winner
RAKBANK and Mojo Advertising / Universal Media / RAKBANK for
#SmallBusinessesMatter - Using Social to Keep SMEs Open
Watch Video | CreditsMedia Channel
MENA – Contextual / Native Advertising
Advertising on a website which allows your brand to fit into – and not disrupt – the audience experience. The ads follow the natural form and function of the user experience in which it is placed or is relevant to the page’s content. Includes in-game, in-video, behavioral advertising, or native advertising.
Gold Winner
RAKBANK and RAKBANK for
"Destination Calling"- An 8D audio multidimensional travel experience
Watch Video | CreditsBronze Winner
RAKBANK and Universal Media / RAKBANK for
EMO-BOT- Emotional Robot
Watch Video | CreditsMedia Channel
MENA – Cross Channel Integration
Campaign utilizes mobile as a core strategy, along with one or more separate channels to round out the campaign. This could include: TV, print, radio, outdoor, PR, direct marketing, etc.
Gold Winner
Ariel and Tide and Leo Burnett Beirut for
e-Direct, a new way to shop Laundry
Watch Video | CreditsTechnology Channel
MENA – Innovation
Mobile advertising, applications, or sites that explore new ideas, devices, or methods in their execution and push the boundaries of the discipline. Includes new or groundbreaking techniques or an unconventional/creative use of existing technology. Include the impact to your current business or potential shifts it will create for your future marketing efforts.
Silver Winner
Kitco and Magna Global FZ LLC for
Kitco IPL Sports Sync AI Activation
Watch Video | CreditsTechnology Channel
MENA – Location Based Services or Targeting
Use of GPS, geolocation and/or proximity technologies. It could be a targeted campaign for a location-specific audience (based on proximity), or contextual targeting based on history and customer behavior. Campaign can include one-off executions or longer term campaigns but must include specifics on impact against your marketing goals.
Gold Winner
National Bank of Kuwait and Mall IQ, Inc. for
NBK’s Activation & Wallet Share Campaign: Location Powered Audience Retargeting at Tesla Event
Watch Video | CreditsSilver Winner
McDonald's and UM MENAT / MEmob+ for
McDonald's Drive-thru Come-back
Watch Video | Credits
Bronze Winner
Farm's Select smoothies and Spark Foundry / MEmob+ for
Hitting the right spot
Watch Video | CreditsTechnology Channel
MENA – mCommerce
Mobile commerce solutions improving or enhancing the customer buying experience, creating increased engagement and commercial success. Includes in-app purchasing, mobile banking, virtual marketplace apps (i.e. Amazon mobile app), or a digital wallet such as Apple Pay, Android Pay and Samsung Pay.
Gold Winner
Ariel and Tide and Leo Burnett Beirut for
e-Direct, a new way to shop Laundry
Watch Video | CreditsSilver Winner
stc pay and UM MENAT / InMobi for
The year banking changed forever in KSA
Watch Video | Credits
Technology Channel
MENA – Programmatic
A campaign that demonstrates how the use of a programmatic / RTB platform improved the targeting and increased the efficiency and effectiveness in buying, selling and creating a mobile advertising solution.
Technology Channel
MENA – Video Advertising
Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. Includes 360° video, shoppable video, personalized video, etc.
Gold Winner
Almarai and AdColony a Digital Turbine Company / Spark Foundry for
L’usine Puffs // MENA // AdColony
View Case Study | CreditsBronze Winner
Knorr and Magna / InMobi for
InMobi Proves the Value of Mobile Branding for Unilever’s Knorr
Watch Video | CreditsBronze Winner
Almarai and Spark Foundry / InMobi for
InMobi and Spark Foundry Garner Nearly 3 Million Impressions on In-App Ads for Almarai
Watch Video | CreditsTechnology Channel
MENA – Audio / Sonic Branding
Any campaign that demonstrates how the experience of audio techniques, be it music, voice or other sound (audio advertising), was used in a mobile environment to create consumer demand and engagement.
Gold Winner
RAKBANK and RAKBANK for
"Destination Calling"- An 8D audio multidimensional travel experience
Watch Video | CreditsTechnology Channel
MENA – Machine Learning and AI
Campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc.
Gold Winner
RAKBANK and Universal Media / RAKBANK for
EMO-BOT- Emotional Robot
Watch Video | CreditsSilver Winner
Kitco and Magna Global FZ LLC for
Kitco IPL Sports Sync AI Activation
Watch Video | CreditsTechnology Channel
MENA – User Generated / Influencer Marketing
Content related to a brand created by consumers or influencers and shared through social media to increase brand engagement, sales, create buzz about a product or service, and boost website conversions, etc. Content could be images, videos, text, audio, etc.
Business Transformation 2021
MENA – Social Responsibility
Campaigns that have integrated ongoing medical advice into their branding communication messages across all media platforms during the crisis.
Business Transformation 2021
MENA – Technology Innovation
Campaigns and programmes that show innovative thinking and solutions to reach consumers during the pandemic. It could cover using platforms in new and innovative ways; using technology to launch new products, new channels, or new features.
Silver Winner
Ariel and Tide and Leo Burnett Beirut for
e-Direct, a new way to shop Laundry
Watch Video | CreditsBusiness Transformation 2021
MENA – Customer Experience
Campaigns that enrich digital experiences or enable new methods of connecting with the consumer allowing seamless experience and keeping in mind social distancing norms. Mobile should play a key role in enhancing consumer experience & engagement.
Gold Winner
RAKBANK and Universal Media / RAKBANK for
Travel From Home - Using AR to design a Virtual Vacation Experience
Watch Video | CreditsSilver Winner
McDonald’s and AdColony a Digital Turbine Company / Starcom (Studio M) – Publicis Groupe for
McDonald’s Grand Chicken // MENA // AdColony
View Case Study | CreditsBronze Winner
7DAYS and AdColony a Digital Turbine Company / Spark Foundry for
7DAYS Mini Croissant // MENA // AdColony
View Case Study | CreditsBusiness Transformation 2021
MENA – eCommerce (pivoting during the pandemic)
Mobile and Ecommerce solutions improving or enhancing the customer buying experience, creating increased engagement and commercial success. Includes in-app purchasing, mobile banking, virtual marketplace apps (i.e. Amazon mobile app), or a digital wallet such as Apple Pay, Android Pay and Samsung Pay.
Gold Winner
Ariel and Tide and Leo Burnett Beirut for
e-Direct, a new way to shop Laundry
Watch Video | Credits2021 Smarties MENA Industry Award Winners
Ad Technology Enabler of the Year
Inmobi
Ad Network of the Year
AdColony, a Digital Turbine Company
Agency of the Year
Universal Media
Advertiser of the Year
RAKBANK