Presenting The Smarties EMEA 2021 Winners

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Undercover Avatar

EMEA Best In Show

L'Enfant Bleu and Havas Sports & Entertainment for

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Credits

Stephane Guerry, DIRECTEUR GENERAL DELEGUE, Havas Sports & Entertainment

Pierre Acuña, HEAD OF GAMING AND ESPORTS, Havas Sports & Entertainment

Fabrice Plazolles, Chief Creative Officer, Havas Sports & Entertainment

Audelia Leloup, Head of Influence, Havas Sports & Entertainment

Nil Niviere Schouvaloff, Freelance, Havas Sports & Entertainment

Quentin Clausse, Freelance, Havas Sports & Entertainment

Maxime Delaby, Responsable de clientèle, Havas Sports & Entertainment

Emeric Deminiere, Directeur général adjoint, Havas Sports & Entertainment

Marketing Objectives Channel

EMEA – Brand Experience

Campaign created for brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections.

Gold Winner

SOS Button

Kotex and Mindshare Russia for

SOS Button

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Silver Winner

Yumos Building

Yumos and Wunderman Thompson Turkey for

Yumos Building

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Bronze Winner

DİMES Battle | Smoothie x Milkshake

DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES for

DİMES Battle | Smoothie x Milkshake

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Marketing Objectives Channel

EMEA – Lead Generation / Direct Response / Conversions

Campaigns which use mobile to directly impact sales, conversions, trial, purchase intent or generated customers for future engagement and sales. Showcase how your submission has achieved either or both.

Gold Winner

Facebook Flavoured Tinkies

Tinkies and Hellosquare for

Facebook Flavoured Tinkies

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Gold Winner

AXA - Performance Booster

AXA SİGORTA and WAVEMAKER for

AXA - Performance Booster

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Silver Winner

DİMES Battle | Smoothie x Milkshake

DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES for

DİMES Battle | Smoothie x Milkshake

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Silver Winner

Algida'yla Tatlıya Bağla! - End It Up with Algida!

Algida and Standby Creative Group / Mindshare Turkey for

Algida'yla Tatlıya Bağla! - End It Up with Algida!

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Marketing Objectives Channel

EMEA – Product / Services Launch

Work that launched or re-launched a product or service with mobile at the heart, delivering measurable success. Be specific as to what made this launch effective, along with the role mobile played in the process.

Gold Winner

DİMES Battle | Smoothie x Milkshake

DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES for

DİMES Battle | Smoothie x Milkshake

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Silver Winner

SOS Button

Kotex and Mindshare Russia for

SOS Button

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Bronze Winner

Facebook Flavoured Tinkies

Tinkies and Hellosquare for

Facebook Flavoured Tinkies

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Marketing Objectives Channel

EMEA – Consumer Promotions

Campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising to support the sales and marketing of a product or service. Includes demos, coupons, rebates, exhibitions/trade shows, and games. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers)

Gold Winner

DİMES Battle | Smoothie x Milkshake

DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES for

DİMES Battle | Smoothie x Milkshake

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Silver Winner

Yumos Survivor

Yumos and Wunderman Thompson Turkey for

Yumos Survivor

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Bronze Winner

Domino's Most Awakened: Rewarding Late Night NBA Fans... the Next Day

Domino's Pizza and Arena Media Spain for

Domino's Most Awakened: Rewarding Late Night NBA Fans... the Next Day

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Marketing Objectives Channel

EMEA – Data/Insights

Use of customer data, analytics, and technology, that play an integral role in the development and execution of a campaign to develop a meaningful relationship with a specific audience or community. Detail the role that data had within the campaign strategy in achieving the brand and business goals (targeting, engaging, customer loyalty, retention, etc.).

Gold Winner

How to increase online sales with an "Experience Management Platform"!

Tadım and Neodigital / Etcetera for

How to increase online sales with an "Experience Management Platform"!

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Silver Winner

Coca-Cola Teleport- Coca-Cola Summer, Break your slumps with AR

The Coca-Cola Company and Carat / OGILVY for

Coca-Cola Teleport- Coca-Cola Summer, Break your slumps with AR

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Bronze Winner

Algida'yla Tatlıya Bağla! - End It Up with Algida!

Algida and Standby Creative Group / Mindshare Turkey for

Algida'yla Tatlıya Bağla! - End It Up with Algida!

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Marketing Objectives Channel

EMEA – Gender Equality in Advertising

Driving culture-shifting creativity, entries will need to demonstrate ideas intended to change gender inequality; that is, work which sets out to positively impact ingrained gender inequality, imbalance or injustice. Smarties recognizes, work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising, such examples in advertising might be using female voice over or using female role models from real life, which would unsteriotype common perceptions in society. Work can be for any commercial or non profit reasons, regardless of the product or service being advertised.

Bronze Winner

İş Asset Management Women Equity Fund

Türkiye İş Bankası and Publicis İstanbul / Türkiye İş Bankası for

İş Asset Management Women Equity Fund

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Media Channel

EMEA – Gaming / Gamification & E-Sports

Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment. If you have a branded gaming app, please submit to the Mobile App category.

Gold Winner

Undercover Avatar

L'Enfant Bleu and Havas Sports & Entertainment for

Undercover Avatar

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Silver Winner

Yumos Survivor

Yumos and Wunderman Thompson Turkey for

Yumos Survivor

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Bronze Winner

FAST & FURIOUS 9 - LVP GAMING

Fast & Furious 9 and MSIX for

FAST & FURIOUS 9 - LVP GAMING

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Media Channel

EMEA – Mobile App

Any application that provides information, entertainment, productivity or utility for the customer. Mobile App can be part of a broader marketing strategy or a stand-alone brand experience. Both short-term apps for a specific moment in time as well as longer term apps are eligible for this category.

Gold Winner

SOS Button

Kotex and Mindshare Russia for

SOS Button

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Silver Winner

Applaydu

Kinder and Gameloft for

Applaydu

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Media Channel

EMEA – Social Media Marketing

Social can include networks (think Facebook, Snapchat, Instagram, etc.), person-to-person (i.e. Skype, Facebook Messenger, Whatsapp etc.). Of course, all work must be focused on the mobile platform.

Gold Winner

SOS Button

Kotex and Mindshare Russia for

SOS Button

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Gold Winner

Dove #CheckYourself

Dove and Mindshare Sweden / Atomic Digital Design for

Dove #CheckYourself

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Silver Winner

DİMES Battle | Smoothie x Milkshake

DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES for

DİMES Battle | Smoothie x Milkshake

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Media Channel

EMEA – Mobile Search

Current research indicates that 4 out of 10 people conduct their searches exclusively on mobile during a typical day. This category showcases the ever-important campaigns that have search at their core.

Bronze Winner

Pre-Marketing by Trendyol

Trendyol and newton.ddc for

Pre-Marketing by Trendyol

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Media Channel

EMEA – Social Messaging / Chat Apps / Text Messaging

This category focuses on the use of SMS/MMS and messaging platforms such as WhatsApp, Facebook Messenger, WeChat, Line etc., to brilliantly bring a marketing campaign to life. Examples could include (but are not limited to): activation of marketing programs, customer acquisition, engagement and conversion.

Gold Winner

SOS Button

Kotex and Mindshare Russia for

SOS Button

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Silver Winner

Maxi-Click to WhatsApp Ad Model

Türkiye İş Bankası and Türkiye İş Bankası / VMLY&R İstanbul for

Maxi-Click to WhatsApp Ad Model

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Media Channel

EMEA – Social Commerce

Campaign that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and service.

Bronze Winner

How to increase online sales with an "Experience Management Platform"!

Tadım and Neodigital / Etcetera for

How to increase online sales with an "Experience Management Platform"!

Watch Video | Credits

Technology Channel

EMEA – Innovation

Mobile advertising, applications, or sites that explore new ideas, devices, or methods in their execution and push the boundaries of the discipline. Includes new or groundbreaking techniques or an unconventional/creative use of existing technology. Include the impact to your current business or potential shifts it will create for your future marketing efforts.

Gold Winner

Undercover Avatar

L'Enfant Bleu and Havas Sports & Entertainment for

Undercover Avatar

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Silver Winner

Samsung // Samsung Galaxy Ecosystem // Denmark // AdColony

Samsung and AdColony / Publicis Media Denmark for

Samsung // Samsung Galaxy Ecosystem // Denmark // AdColony

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Bronze Winner

Yumos Survivor

Yumos and Wunderman Thompson Turkey for

Yumos Survivor

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Technology Channel

EMEA – Location Based Services or Targeting

Use of GPS, geolocation and/or proximity technologies. It could be a targeted campaign for a location-specific audience (based on proximity), or contextual targeting based on history and customer behavior. Campaign can include one-off executions or longer term campaigns but must include specifics on impact against your marketing goals.

Gold Winner

Hayrats, the Waterless Fountains by Finish

Finish and Havas Turkey for

Hayrats, the Waterless Fountains by Finish

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Gold Winner

SOS Button

Kotex and Mindshare Russia for

SOS Button

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Technology Channel

EMEA – Video Advertising

Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. Includes 360° video, shoppable video, personalized video, etc.

Gold Winner

Samsung // Samsung Galaxy Ecosystem // Denmark // AdColony

Samsung and AdColony / Publicis Media Denmark for

Samsung // Samsung Galaxy Ecosystem // Denmark // AdColony

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Silver Winner

DİMES Battle | Smoothie x Milkshake

DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES for

DİMES Battle | Smoothie x Milkshake

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Bronze Winner

Algida'yla Tatlıya Bağla! - End It Up with Algida!

Algida and Standby Creative Group / Mindshare Turkey for

Algida'yla Tatlıya Bağla! - End It Up with Algida!

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Technology Channel

EMEA – User Generated / Influencer Marketing

Content related to a brand created by consumers or influencers and shared through social media to increase brand engagement, sales, create buzz about a product or service, and boost website conversions, etc. Content could be images, videos, text, audio, etc.

Gold Winner

Canescool-it Influencer Campaign

Canesten and Bayer PLC / Mind+Matter, MediaCom for

Canescool-it Influencer Campaign

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Silver Winner

DİMES Battle | Smoothie x Milkshake

DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES for

DİMES Battle | Smoothie x Milkshake

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Bronze Winner

Yumos Building

Yumos and Wunderman Thompson Turkey for

Yumos Building

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Business Transformation 2021

EMEA – Social Responsibility

Campaigns that have integrated ongoing medical advice into their branding communication messages across all media platforms during the crisis.

Gold Winner

Let's Play with Max Stage

Algida Max and Standby Creative Group for

Let's Play with Max Stage

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Bronze Winner

ARZUM’S MOST BEAUTIFUL STORY

ARZUM and WAVEMAKER / TBWA for

ARZUM’S MOST BEAUTIFUL STORY

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Business Transformation 2021

EMEA – Technology Innovation

Campaigns and programmes that show innovative thinking and solutions to reach consumers during the pandemic. It could cover using platforms in new and innovative ways; using technology to launch new products, new channels, or new features.

Gold Winner

Undercover Avatar

L'Enfant Bleu and Havas Sports & Entertainment for

Undercover Avatar

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Silver Winner

Ruffles Messi Messages

Ruffles and OMD Turkey for

Ruffles Messi Messages

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Bronze Winner

Arçelik Website - www.arcelik.com.tr

Arçelik and -99 design studio for

Arçelik Website - www.arcelik.com.tr

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Business Transformation 2021

EMEA – Inclusivity (during the pandemic)

Driving culture-shifting creativity, entries will need to demonstrate ideas intended to demonstrate inclusivity throughout the pandemic (which can include showing changes in gender inequality); that is, work which sets out to positively impact inclusivity. Smarties recognises, work that implicitly or explicitly addresses these issues. Work can be for any commercial or non-profit reasons, regardless of the product or service being advertised.

Gold Winner

Let's Play with Max Stage

Algida Max and Standby Creative Group for

Let's Play with Max Stage

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Business Transformation 2021

EMEA – Customer Experience

Campaigns that enrich digital experiences or enable new methods of connecting with the consumer allowing seamless experience and keeping in mind social distancing norms. Mobile should play a key role in enhancing consumer experience & engagement.

Gold Winner

PUMA Alonzo's Virtual Music Tour on GTA

PUMA and Havas Sports & Entertainment for

PUMA Alonzo's Virtual Music Tour on GTA

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Silver Winner

Yumos Survivor

Yumos and Wunderman Thompson Turkey for

Yumos Survivor

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Bronze Winner

Arçelik Website - www.arcelik.com.tr

Arçelik and -99 design studio for

Arçelik Website - www.arcelik.com.tr

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Bronze Winner

adidas - Besiktas Fantography

adidas and Wunderman Thompson Turkey for

adidas - Besiktas Fantography

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Business Transformation 2021

EMEA – eCommerce (pivoting during the pandemic)

Mobile and Ecommerce solutions improving or enhancing the customer buying experience, creating increased engagement and commercial success. Includes in-app purchasing, mobile banking, virtual marketplace apps (i.e. Amazon mobile app), or a digital wallet such as Apple Pay, Android Pay and Samsung Pay.

Silver Winner

Arçelik Website - www.arcelik.com.tr

Arçelik and -99 design studio for

Arçelik Website - www.arcelik.com.tr

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Silver Winner

Thinking outside the Box: How Pandora Jewellery Unlocked Sales Efficiency by adopting branding strategies

Pandora and Meta Northern Europe for

Thinking outside the Box: How Pandora Jewellery Unlocked Sales Efficiency by adopting branding strategies

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Bronze Winner

HOW WAS HUAWEI ABLE TO TURN THE TIME SPENT AT HOME INTO AN OPPORTUNITY?

HUAWEI TURKEY and WAVEMAKER TURKEY for

HOW WAS HUAWEI ABLE TO TURN THE TIME SPENT AT HOME INTO AN OPPORTUNITY?

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