Presenting The Smarties India 2021 Winners
← Swipe to scroll through the gallery →
India Best In Show
Swiggy and Affle / Swiggy In Association With Affle's RevX Programmatic Platform for
Swiggy - Delivering happiness at your doorstep!
Credits
Piyush Gupta, Digital Marketing Specialist, Swiggy
Anmol Baijal, Campaign Manager, Affle's RevX Platform
Rohit C M C M, Marketing Manager, Affle's RevX Platform
Marketing Objectives Channel
India – Brand Awareness / Experience
Campaign created for brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections.
Gold Winner
Google India and Lowe Lintas / Lowe Lintas for
Google Assistant - BOLNE SE SAB HOGA
Watch Video | CreditsSilver Winner
Hindustan Unilever Limited / Boost and Mindshare India / Disney+ Hotstar for
Boost Stamina Meter - A new currency in town!
Watch Video | CreditsSilver Winner
Aditya Birla Capital and Aditya Birla Capital Ltd. / Sokrati for
Making Dreams Come True
Watch Video | CreditsMarketing Objectives Channel
India – Consumer Promotions
Campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising to support the sales and marketing of a product or service. Includes demos, coupons, rebates, exhibitions/trade shows, and games. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers)
Silver Winner
Perfetti Van Melle/ Mentos and Creativeland Digital Technologies Pvt. Ltd. / Wavemaker, PR Pundit for
Break the ice with Mentos Say Hello
Watch Video | CreditsBronze Winner
Flipkart and Disney+ Hotstar for
Flipkart's Big Billion Days campaign on IPL 2020 on Disney+ Hotstar
Watch Video | CreditsMarketing Objectives Channel
India – Lead Generation
Campaigns that generated prospects and leads resulting in increased sales, conversions, trial, purchase intent or loyalty and retention. This can also include relationship building and CRM campaigns.
Gold Winner
Swiggy and Affle / Swiggy In Association With Affle's RevX Programmatic Platform for
Swiggy - Delivering happiness at your doorstep!
Watch Video | Credits
Bronze Winner
Max Life Insurance and iProspect & Amazon Advertising for
Max Life Insurance Case Study
Watch Video | CreditsMarketing Objectives Channel
India – Product / Service Launch
Work that launched or re-launched a product or service to address the unaddressed needs of customers, remain competitive and achieved growth and measurable success. Be specific as to what made this launch effective. Ex: product/service innovation, change in packaging, design, technology, operation change, etc.
Gold Winner
Airtel Payments Bank and Taproot Dentsu / Leo Burnett / Airtel Payments Bank for
Airtel Safe Pay
Watch Video | Credits
Silver Winner
Aditya Birla Capital and Aditya Birla Capital Ltd. / Sokrati for
Making Dreams Come True
Watch Video | CreditsMarketing Objectives Channel
India – Social Impact / Not-For-Profit
Campaigns for not-for-profits or government agencies that create significant social change and/or deliver against a public service. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors. Show how your approach added value to your customers and benefitted your organization.
Bronze Winner
Aditya Birla Capital and Aditya Birla Capital for
Jump For Health
Watch Video | Credits
Media Channel
India – Contextual / Native Advertising
Advertising on a website which allows your brand to fit into – and not disrupt – the audience experience. The ads follow the natural form and function of the user experience in which it is placed or is relevant to the page’s content. Includes in-game, in-video, behavioral advertising, or native advertising.
Gold Winner
Hindustan Unilever Limited / Boost and Mindshare India / Disney+ Hotstar for
Boost Stamina Meter - A new currency in town!
Watch Video | CreditsSilver Winner
Aditya Birla Group/UltraTech Cement and Mindshare India for
How UltraTech contextually established the campaign messaging of Chance Na Lo
Watch Video | Credits
Media Channel
India – Cross Channel Integration
Campaign utilizes mobile as a core strategy, along with one or more separate channels to round out the campaign. This could include: TV, print, radio, outdoor, PR, direct marketing, etc.
Gold Winner
Hindustan Unilever Limited / Dove and Mindshare India for
Dove #StopTheBeautyTest
Watch Video | CreditsSilver Winner
Aditya Birla Group/UltraTech Cement and Mindshare India for
How UltraTech leveraged multiple mobile channels to establish itself as a Home Building Companion
Watch Video | CreditsBronze Winner
Intel India and Carat India for
PC Paathshala – pioneering an online learning ecosystem
Watch Video | CreditsMedia Channel
India – Cross Mobile Integration
Campaigns which integrate a minimum of 3 mobile applications or mediums (i.e., apps, mobile web, messaging, video, display, search, etc.). Submissions for this category should hit the above marks and be strategically customized for each experience.
Silver Winner
Aditya Birla Capital and Aditya Birla Capital Ltd. / Sokrati for
Motivating People to Re-engage With Their Money
Watch Video | CreditsSilver Winner
Asian Paints Loctite Quick and Madison Media for
content ko jode instant aur rakhe permanent
Watch Video | CreditsMedia Channel
India – Gaming / Gamification & E-Sports
Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment. If you have a branded gaming app, please submit to the Mobile App category.
Gold Winner
MX Player and MX Player / MX Media & Entertainment Pte Ltd for
Raktanchal x PubG
Watch Video | CreditsBronze Winner
Dell Technologies and Mediacom India for
Dell Gaming - Unleash The Power Campaign
View Case Study | CreditsMedia Channel
India – Mobile App (includes mCommerce Solutions)
Any application that provides information, entertainment, utility, or commerce for the customer. The mobile app can be part of a broader marketing strategy or a stand-alone brand experience. Category also includes in-app purchasing, mobile banking apps, mobile commerce apps, loyalty apps, etc.
Gold Winner
Fossil (India) and Vizury (powered by Affle) / Fossil in association with Affle's Vizury Platform for
Fossil - your favorite fashion store, now on WhatsApp
Watch Video | CreditsBronze Winner
MFine and InMobi for
Providing Quality On-demand Healthcare On Mobile with MFine
Watch Video | CreditsMedia Channel
India – Social Media Marketing
Creative social activity which uses social platforms to impact business objectives and/or to enhance relationships with a brand, community, or consumer. Includes social trends (emojis, memes, hashtags, GIF’s etc.) to leverage brand communication with an audience or community.
Gold Winner
Rajasthan Royals and Interactive Avenues - A Reprise Network Company for
Rajasthan Royals – Rise of the Royal Admin
Watch Video | CreditsSilver Winner
McDonald's India and 22 Feet Tribal Worldwide / 22 Feet Tribal worldwide for
McDonald's Drive Thru Codes
Watch Video | CreditsBronze Winner
ITC Foods /Jelimals and ITC Sixth Sense for
Daily Daily Jelimals
Watch Video | CreditsBronze Winner
Amazon Prime Video India and SoCheers Infotech Pvt. Ltd. for
Mirzapur 2
Watch Video | CreditsMedia Channel
India – Best use of Branded Content
This is a category that awards the best usage of branded content within original web series or programs with mobile at the heart, delivering measurable success or creating an impact.
Gold Winner
Aditya Birla Group/UltraTech Cement and Mindshare India for
Baat Ghar Ki - The Wikipedia of home building
Watch Video | CreditsGold Winner
Hindustan Unilever Limited / Boost and Mindshare India / Disney+ Hotstar for
Boost Stamina Meter - A new currency in town!
Watch Video | CreditsSilver Winner
Hindustan Unilever Limited /AXE and Mindshare India for
AXE - The Right Click
Watch Video | CreditsBronze Winner
MX Player and MX Player / MX Media & Entertainment Pte Ltd for
Cruising Legends: Dawn Patrol
Watch Video | CreditsTechnology Channel
India – Programmatic and Machine Learning
A campaign that demonstrates how the use of a programmatic / RTB platform improved the targeting and increased the efficiency and effectiveness in buying, selling and creating a mobile advertising solution. As well as campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc.
Gold Winner
Swiggy and Affle / Swiggy In Association With Affle's RevX Programmatic Platform for
Swiggy - Delivering happiness at your doorstep!
Watch Video | CreditsSilver Winner
Aditya Birla Capital and Aditya Birla Capital Ltd. / Sokrati for
Motivating People to Re-engage With Their Money
Watch Video | CreditsBronze Winner
Aditya Birla Capital and Aditya Birla Capital Ltd. / Sokrati for
Finding All The Dreamers
Watch Video | CreditsBronze Winner
Coinswitch and Korra Worldwide Advertising Pvt. Ltd. / MIQ for
Coinswitch Twitter Sync (Social Listening)
Watch Video | CreditsTechnology Channel
India – Mobile Audio / Voice
Campaigns that used voice recognition technology, audio identities, or other audio advertising to create consumer demand and engagement, enhance the consumer experience, or reinforce your brand identity. Includes audio logos, audio branding, voice assistant devices, such as Alexa, Google Home, and audio platforms Pandora, Spotify, YouTube, etc.
Gold Winner
Amazon Prime Video and Interactive Avenues - A Reprise Network Company for
Bandish Bandits Gets Fans Singing to Their Tune
Watch Video | CreditsGold Winner
Kia India and Innocean Worldwide / InMobi for
Kia Sonet Revs up with Interactive Voice Ads
Watch Video | Credits
Bronze Winner
Colors and Madison Media for
How an audio technology boosted viewership for a video platform?
Watch Video | CreditsBronze Winner
Adda52 and JioSaavn for
JioSaavn x Adda52: Always-On Association
Watch Video | CreditsTechnology Channel
India – Connected Devices / The Internet of Things
Any technology, device or wearable that sends and receives data via mobile-driven internet to engage customers or enhance the experience. Includes hardware, software, wearables, smart watches, digital health products, smart TV’s, appliances, etc. Products can be in the market, exist as a prototype or in an incubator stage.
Silver Winner
Discovery+ and Merkle Sokrati / Discovery+, in Association with Affle's mediasmart's platform and Merkle Sokrati for
Discovery+, Connecting the disconnected worlds of TV & Mobile
Watch Video | CreditsTechnology Channel
India – Innovation
Innovative and transformative ideas, devices, methods, or unique marketing concept that push the boundaries of modern marketing, resulting in significant business impact for a brand. Includes new or groundbreaking techniques or an unconventional/creative use of existing technology.
Gold Winner
Fossil (India) and Vizury (Powered by Affle) / Fossil - in association with Affle's Vizury Platform for
Fossil - your favorite fashion store, now on WhatsApp
Watch Video | CreditsSilver Winner
Diageo India/Johnnie Walker and PHD India / Diageo for
JW Welcome Back
Watch Video | CreditsTechnology Channel
India – Best use of vernacular language in mobile advertising
A campaign that demonstrates the use vernacular language including content and advertising to leverage local opportunities demonstrating hyper local expertise in the mobile environment.
Gold Winner
Aditya Birla Group/UltraTech Cement and Mindshare India for
How UltraTech leveraged multiple mobile channels to establish itself as a Home Building Companion
Watch Video | CreditsGold Winner
MX TakaTak and GroupM / MX TakaTak in association with Affle's MAAS platform & GroupM for
Nurturing Bollywood Badshahs In Every Lane
Watch Video | CreditsSilver Winner
Dominos and Hiveminds Innovative Market Solutions Pvt Ltd for
Domino's Vernacular "App"etite
Watch Video | CreditsTechnology Channel
India – Video Advertising
Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. Includes 360° video, shoppable video, personalized video, etc.
Gold Winner
Aditya Birla Group / UltraTech Cement and Mindshare India for
UltraTech Cement - Baat Ghar Ki
Watch Video | CreditsSilver Winner
Amazon Prime Video India and SoCheers Infotech Pvt. Ltd. for
Purvanchal Ke Samachar - Mirzapur 2
Watch Video | CreditsBronze Winner
ITC Limited/ Sunfeast Dark Fantasy and Wavemaker for
Sunfeast Dark Fantasy #ALotCanHappenInside
View Case Study | CreditsTechnology Channel
India – XR Technology – (AR/VR/MR)
Work that uses technology to enhance the visual experience of a brand, product, service, or message. Includes augmented reality, virtual reality, and mixed reality. Can be a stand-alone experience, or an extended reality which combines all three technologies.
Silver Winner
Diageo India /Signature and PHD India / Diageo for
Signature - GWP
Watch Video | Credits
Creative Awards
India – Best Brand Experience in Mobile Rich Media
This is a category that awards a mobile creative that embodies a brand’s philosophy and identity and creates an immersive and interactive experience keeping the brand at the core. It makes a user engage with a brand on the whole and creates top level recall and recognition in the user’s mind.
Gold Winner
Amazon Prime Video and Interactive Avenues - A Reprise Network Company for
Bandish Bandits Gets Fans Singing to Their Tune
Watch Video | CreditsSilver Winner
Hindustan Unilever Limited /Domex and Mindshare India for
Domex Disinfection Alert System
Watch Video | CreditsBronze Winner
Asian Paints Royale Teflon and Madison communications ltd / InMobi for
Asian Paints Royale Teflon gives homes a fresh coat of happiness
Watch Video | CreditsBronze Winner
Adda52 and JioSaavn for
JioSaavn x Adda52: Always-On Association
Watch Video | CreditsCreative Awards
India – Most Engaging Mobile Creative
This is a category that awards a mobile creative on its post click performance. It measures the engagement levels of the user after the first point of interaction and how engaged a person remained as the ad progressed. It takes into consideration how long the user remained on the ad and whether they shared the experience forward on social media.
Silver Winner
Hindustan Unilever Limited /Vim and Mindshare India for
Vim's Beat The Bacteria
Watch Video | CreditsSilver Winner
Intel India and Carat India for
Arre X Intel | When Style Meets Substance | A Creative Collaboration
Watch Video | CreditsSilver Winner
Amazon Prime Video and Interactive Avenues - A Reprise Network Company for
Bandish Bandits Gets Fans Singing to Their Tune
Watch Video | CreditsCreative Awards
India – Best Use of User Generated Content for Advertising
Honoring the most creative and effective incorporation of user-generated content in a social media marketing campaign.
Gold Winner
MakeMyTrip India Pvt. Ltd. and The Glitch Media Pvt. Ltd. / Eleve Media Pvt. Ltd. for
My India
Watch Video | CreditsBronze Winner
ITC Limited / ITC Masterchef and Wavemaker for
ITC Masterchef - Creating a community as a the voice of the brand
Watch Video | CreditsCreative Awards
India – Best Data Driven Display Creative
Intelligent use of data insights for scaled personalization of creatives to drive campaign and business objectives. Data insights could be based on audiences, context or from offline input (e.g. pollution API)
Gold Winner
Swiggy and Affle / Swiggy In Association With Affle's RevX Programmatic Platform for
Swiggy - Delivering happiness at your doorstep!
Watch Video | CreditsSilver Winner
Hindustan Unilever Limited /Domex and Mindshare India for
Domex Disinfection Alert System
Watch Video | CreditsBronze Winner
Aditya Birla Capital and Aditya Birla Capital Ltd. / Sokrati for
Motivating People to Re-engage With Their Money
Watch Video | Credits2021 Smarties India Industry Award Winners
Media Agency of the Year
Mindshare India
Creative Agency of the Year
Kinnect
Marketer of the Year
Technology Enabler of the Year
Affle
Publisher of the Year
MX TakaTak
Brand of the Year
UltraTech Cement