2006 Editions | MMA

MMA INTERNATIONAL JOURNAL OF MOBILE MARKETING JUNE 2006, VOLUME 1, ISSUE 1
IJMM Publisher, Editors & Peer Review Board
 
Editors:
Michael Becker, iLoop Mobile, Inc.
Michael Hanley, Ball State University


TABLE OF CONTENTS


AN EXPLORATORY CROSS-MARKET STUDY OF MOBILE MARKETING ACCEPTANCE


Andrew J. Rohm and Fareena Sultan

THE CONSUMPTION OF MOBILE SERVICES BY AUSTRALIAN UNIVERSITY STUDENTS
Richard Lee and Jamie Murphy

U.S. CONSUMERS' ADOPTION - NONADOPTION OF MOBILE SMS ADVERTISING 

Alexander Muk and Barry J. Babin

A REVIEW OF MOBILE MARKETING RESEARCH 

Matti Leppäniemi, Jaakko Sinisalo and Heikki Karjaluoto

GROWTH OF MOBILE MULTIMEDIA ADVERTISING 

Nicholas E. Heller


FACTORS INFLUENCING MOBILE ADVERTISING ACCEPTANCE: WILL INCENTIVES MOTIVATE COLLEGE STUDENTS TO ACCEPT MOBILE ADVERTISEMENTS?
Michael Hanley, Michael Becker and Jackie Martinsen

MOBILE MARKETING AS TECHNOLOGY INTERVENTION: A LOCALES FRAMEWORK ANALYSIS 

Dennis Lee and Ralf Muhlberger

TEXTING BEHAVIOUR AND ATTITUDES TOWARD PERMISSION MOBILE ADVERTISING: AN EMPIRICAL STUDY OF MOBILE USERS' ACCEPTANCE OF SMS FOR MARKETING PURPOSES
Chadinee Maneesoonthorn and David Fortin

UNITED STATES AND SOUTH EAST ASIAN MOBILE MARKETS: A COMPARATIVE ANALYSIS OF INFRASTRUCTURE AND CULTURAL DIFFERENCES
Christian Weitenberner, Michael Chapman, Georgina Miranda, Silvia Tobar, Evelyn Wagoner, Dana Akasaki, and Dr. Kala Seal

THE MISSING LINK: WHY MOBILE MARKETING IS DIFFERENT
Dan Steinbock


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MMA INTERNATIONAL JOURNAL OF MOBILE MARKETING DECEMBER 2006, VOLUME 1, ISSUE 2

Editors:
Michael Becker, iLoop Mobile, Inc.
Michael Hanley, Ball State University


TABLE OF CONTENTS


INDIVIDUAL DIFFERENCES IN THE USE OF MOBILE SERVICES AMONG FINNISH CONSUMERS 


Heikki Karjaluoto, Matti Leppäniemi, Craig Standing, Sami Kajalo, Marko Merisavo, Ville Virtanen, Sami Salmenkivi

VALUE-ADDED MOBILE DATA SERVICES: THE ANTECEDENT EFFECTS OF CONSUMER VALUE ON USING MOBILE DATA SERVICES
Kiseol Yang and Laura D. Jolly

DEFINING MOBILE COMMERCE IN A MARKETING CONTEXT

Esther Swilley and Charles F. Hofacker

THE MODERATING ROLE OF CONSUMER TRUST AND EXPERIENCES: VALUE DRIVEN USAGE OF MOBILE TECHNOLOGY 

JungKun Park, SuJin Yang

CONSUMER ATTITUDE TOWARD MOBILE ADVERTISING IN A DEVELOPING COUNTRY: AN EMPIRICAL STUDY 

Md. Humayun Kabir Chowdhury, Nargis Parvin, Christian Weitenberner, Michael Becker

EFFECTING SOCIAL CHANGE IN ASIA: MOBILE INTERACTIVITY THE GATEWAY TO A NEW FUTURE 

Geoffrey Handley

MOBILE MARKETING - THE CHINESE PERSPECTIVE
Bojin Peng

THE DEVELOPMENT OF MOBILE TELEVISION: EXAMINING THE CONVERGENCE OF MOBILE AND BROADCASTING SERVICES IN KOREA
Sangwon Lee, Sylvia M. Chan-Olmsted

IMPLICIT OPT-IN MOBILE ADVERTISING VIA THE IPOINTER SELECTION MODEL I
Christoper Frank, Markus Wuersch

ASSESSING INDIAN STUDENTS' PERCEPTIONS TOWARDS M-LEARNING - SOME INITIAL CONCLUSIONS 

Bhagyalakshmi Venkatesh, Rajendra Nargundkar, Feroz K Sayed, Shahaida P.

INFORMATION SEARCH AND MOBILE PROMOTIONS
Alex Wang, Selcuk Adam Acar


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