DOWNLOAD INDIVIDUAL ARTICLES - VOL 8 NO 2
MOBILE BRAND INTERACTION IN SOUTHEAST ASIA: A COMPARATIVE STUDY Kae Ahanonu, Patrick Biggerstaff, Aleks Flacuks, Marc Hatfield, Matt Nahman, Kala Seal, Terry Tram, Kris Woods, Daniel Yerelian | ![]() |
MOBILE MARKETING COMMUNICATIONS IN THE RETAIL ENVIRONMENT: A COMPARISON OF QR CODE USERS AND NON-USERS Jay Sang Ryu | ![]() |
SEGMENTATION, INVOLVEMENT AND THE REACH-ENGAGEMENT RELATIONSHIP: EVIDENCE FROM A QR CODE ADVERTISING CAMPAIGN Paolo Di Betta, Francesco Lucera | ![]() |
MOBILE MEDIA TECHNOLOGY AND POPULAR MOBILE GAMES IN CONTEMPORARY SOCIETY Hyung-Min Kim | ![]() |
CASE STUDY: EMOTIONAL RESPONSE ON MOBILE PLATFORMS WANT TO BE LOVED? GO MOBILE! Eois McRae, Joseph Carrabis, Susan Carrabis, Stephane Hamel | ![]() |
CASE STUDY: HISPANIC USE OF MOBILE DEVICES U.S. HISPANICS GO MOBILE: ADOPTION AND MARKETING ENGAGEMENT TRENDS Mary Beth McCabe | ![]() |
THE IMPACT OF VALUE CREATION PRACTICES ON BRAND TRUST AND LOYALTY IN A SAMSUNG GALAXY ONLINE BRAND COMMUNITY IN IRAN Seyed Alireza Mosavi, Maryam Kenarehfard | ![]() |
DOWNLOAD INDIVIDUAL ARTICLES - VOL 8 NO 1