The African mobile apps landscape (and how to succeed in it) | MMA

AppsFlyer and  Google produced a research report that examined the state of mobile in Africa throughout 2020, covering the shifts caused by the pandemic right through to Q1 2021.

This report considers some of the future opportunities for developers and marketers in Africa, as well as guidance on how companies and brands can better understand the app market and make informed marketing decisions.

Download report here: 


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