BritePool: Persistent Identity and Opportunity | MMA

Friday, October 1, 2021 - 11:00am to 12:00pm EDT

The sunset of third-party cookies is a seismic change. It creates the opportunity for marketers to create higher value digital marketing initiatives, reaching existing customers and prospects (such as lookalikes) with first-party data, for higher accuracy in reach, true frequency capping, and log-level data for measurement and new optimization models. In this session, David J. Moore, BritePool’s CEO, will describe the necessary steps for marketers to capitalize on this opportunity.
Speakers: 
CEO
BritePool
Moderator: 
Managing Director & Partner
BCG
Partner & Associate Director
BCG
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