As mobile moves from afterthought to center stage, CMOs need to understand how mobile affects every phase of the customer journey, from consideration to purchase. In this webinar, How CMOs Can Succeed with Mobile Marketing, iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin will share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day.
Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy?
The MMA, in partnership with the Interactive Advertising Bureau (IAB US) and the Media Rating Council (MRC), has issued updated guidelines on how to measure and count mobile web ad impressions. Version 2.0 of the “Mobile Web Advertising Measurement Guidelines” includes a change that requires client-side counting for mobile web ad impressions, which will increase consistency with computer-based ad measurement, make impression counts far more robust and reliable, and may help to reduce mobile discrepancies.
The surge of video on mobile platforms is driving behavioral changes in consumers. In an era of video everywhere thanks to smartphones and tablets, businesses must grasp the potentially monumental difference in how consumers are motivated. This important webinar will answer the most important questions: What behavioral shifts are occurring? Who is driving these shifts? What tactics are most successful? What are the major content trends in video?
You’ve already invested time and resources in a mobile app. But smartphone users have dozens of apps competing for attention on every handset. How can you drive engagement, conversions and purchases within your mobile app using a cross-channel approach? Learn from interactive marketing leaders at ExactTarget and Urban Airship along with the Mobile Marketing Association on how you can integrate the latest strategies and best practices to integrate push messaging with cross-channel consumer data to drive phenomenal business results for your app.
Join Xtify to learn how retailers, travel and hospitality brands, as well as publishers are using targeted push notifications to drive desired customer actions, increase transactional revenue, and build mobile user engagement. Our discussion will include real-world examples, best practices, and offer mobile marketers a clear understanding of how application usage history, customer location, user preferences, and CRM can be utilized to keep their apps and brand top-of-mind while also respecting user privacy.
The BrandSpark American and Canadian Shopper Studies surveyed over 100,000 shoppers, capturing shoppers' mobile habits and media perceptions, as well as the key trends driving innovation in consumer packaged goods. The 7th Annual BrandSpark Canadian Marketers' Survey captured the outlook of Canadian marketers on marketing strategy and media spend, including plans to implement or increase spend on mobile initiatives.
We are now fighting over the last few inches at the very top of PC Mountain. And mobile devices are just the next turn of the screw. It's estimated that there are already 4 to 6 billion cell phones in use. What about tomorrow?
