How Marketers Use Location Data: MMA Marketer Study
This MMA webinar will feature details and discussion around the core findings, the methodology and the look ahead. The webinar will highlight the data that revealed the following:
The recently released MMA research report, How Marketers Are Using Location Data - And the Road Ahead, reveals that marketers are advancing their location data strategies, significantly increasing spend and using more data-centric approaches that impact ad delivery and creative. On the heals of that release, the MMA, in conjunction with the MRC, is releasing for public comment, the Location-Based Advertising Measurement Guidelines. The Public Comment period will run through the end of 2016, with final guidance expected in early 2017.
Fourth in the “Mastering Multi-Touch Attribution” series, this webinar will focus on ways your organization can optimize MTA to achieve tangible business outcomes.
You will:
Identify a clear path to understanding how you can use MTA to make your marketing dollars work harder
Learn strategies for shifting the marketing analytics paradigm in your organization for greater value creation
Review real-world examples of agile marketing in practice and learn how global organizations use MTA approaches to increase marketing ROI
Wednesday, December 14, 2016 - 2:00pm to 3:00pm EST
2016 Mobile Marketing Trends Report
The MMA, in partnership with Kantar Millward Brown, will present the latest trends in mobile marketing – what we’re seeing, what works, what’s missing, and where we go from here – as analyzed from a deep dive into the winning Cannes Lions and Global Smarties Awards campaigns from 2016.
Third in the “Mastering Multi-Touch Attribution” series, this webinar will help you differentiate between different MTA offerings and approaches and identify providers’ readiness to solve your most important marketing challenges.
How will artificial intelligence play a roll in our mobile lives? Why are publishers looking more like technology companies? Why does the future of apps look nothing like apps at all? Join IBM Product Marketing Manager, Michael Trapani, as he dives into the very different future of mobile, and most importantly, how marketers can prepare for it.
In this webinar you will learn:
- The future of apps and mobile engagement
- How publishers can transform their businesses to create new mobile revenue streams
- How AI will reshape the next five years of mobile
Second in the “Mastering Multi-Touch Attribution” series, this webinar will introduce key components of the MMA’s newly released Marketing Attribution Decision Guide (MADG) and Assessment so you can quickly begin applying critical insights that will benefit your organization.
Wednesday, November 16, 2016 - 2:00pm to 3:00pm EST
Join Rubicon Project and Tapjoy for a dynamic discussion of Tapjoy’s 2-year study with comScore evaluating the impact of video for brands such as Dodge, Citi, Lego, Huggies and more. Featuring John Peragine, SVP, Head of Video at Rubicon Project and Emily McInerney, VP, Marketing at Tapjoy, you will:
