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Released: 
June, 2017
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A Report from WARC and the Mobile Marketing Association

WARC, a leading source of marketing intelligence, in partnership with the MMA, has just released this special report giving marketers the clearest snapshot available about what marketers are thinking about mobile right now.

By downloading this report, you’ll learn:

Released: 
May, 2017
File Size: 
1.01 MB
Education Section: 
Sponsored Data & Data Rewards

Todo mundo que tem um smartphone na mão, em qualquer lugar do planeta, precisa de dados. Desta forma, não é exagero dizer que estamos falando de uma nova moeda universal. E é justamente nessa oportunidade que entra o tema deste nosso Playbook.

Released: 
May, 2017
File Size: 
1.81 MB
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With each technological advancement in the last few years, we’ve become more connected with one another and the world around us – and the physical world is starting to communicate back with us. At the dawn of this new era defined by the Internet of Things (IoT), we find ourselves connecting with the physical objects that surround us in our everyday lives, from our clothing to our beverages to our cars.

Released: 
May, 2017
File Size: 
3.84 MB
Education Section: 
MMA Asia-Pacific Yearbook 2016

The 2016 Yearbook is packed with all the fresh perspectives and actionable insights that you have come to expect from MMA over the years. Now in its the fourth annual edition, the Yearbook has 17 articles from media and marketing experts, country developments from across the region, profiles of the MMA leadership and membership, and comprehensive data sets. From media ecosystems and behaviourial economics to best practices and leadership directions, this Yearbook has it all. The Yearbook is available for free download.

Released: 
April, 2017
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Released: 
March, 2017
File Size: 
283 KB
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Released: 
March, 2017
File Size: 
95 KB
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The MMA Smarties Awards is the world’s only global mobile marketing awards program honoring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel. Gain recognition worldwide and be counted amongst the best in the mobile marketing community. The Smarties recognizes regional winners, country winners and Global winners in addition to Industry Awards. You can select from a combination of global, regional and local options. Enter a single campaign in multiple categories.

Released: 
March, 2017
File Size: 
1.1 MB
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Released: 
March, 2017
File Size: 
510 KB
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Released: 
March, 2017
File Size: 
88 KB
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