Archive | Page 8 | MMA Global

Archive

Feature phone Infographic

Today over 85% of the urban Indian population owns a mobile phone, While smartphones get most of the attention, 56% of this user base actually users feature phones. There are many ‘myths’ associated with & feature phone consumers. The most common among these being

Released: 
December, 2016
Education Section: 
Region: 
Smartphone Infographic

Mobile has had an outsize influence on the way consumers interact with each other and with brands, make decisions, transact and shop. This has significantly impacted the way companies and brands connect with their consumers and do business, and marketers need to keep a continuous pulse on the way consumers interact with and use their mobile phones. The Smartphone Usage and Behaviour report provides an unbiased and insightful view on the evolution of mobile usage In India.

Released: 
December, 2016
Education Section: 
Region: 
Released: 
December, 2015
File Size: 
7,3 MB
Education Section: 
Released: 
April, 2017
File Size: 
406 KB
Education Section: 
Released: 
July, 2016
File Size: 
262 KB
Education Section: 

While screens have been central to consumer experience for decades, few among us – even a decade ago – could have foreseen a world in which consumers shift seamlessly throughout their daily lives from smartphone to TV to desktop to tablet. Although consumers have quickly embraced a cross-device world, marketers are struggling to catch up. The MMA’s new white paper gives marketers a practical look at where cross-device marketing stands today, its promise for the future and how it can be a part of the marketing arsenal - revealing much more about the customer journey than ever before!

Released: 
November, 2016
File Size: 
3.7 MB
Education Section: 
Members Only

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

Released: 
November, 2016
Education Section: 
Region: 

This study, based on surveys and interviews with more than 400 brand leaders and senior agency executives, reveals that marketers are advancing their location data strategies, significantly increasing spend and using more data-centric approaches that impact ad delivery and creative.

The MMA would like to thank Factual as the primary sponsor of this research initiative, as well as the following co-sponsors: Digital Element, Dstillery, PlaceIQ, Plexure, Skyhook Wireless, Teralytics, Thinknear by Telenav, Ubimo, Verve Mobile and xAd.

Released: 
November, 2016
Education Section: 
Members Only
Multi-Touch Attribution Assessment and Landscape Report 2016

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

The Multi-Touch Attribution Assessment and Landscape Report helps marketers simplify the process of selecting an MTA provider and educates marketers on how to apply their selected partners to really drive business objectives. By way of articulating the case for Multi-Touch Attribution, in addition to evaluating providers, we hope this study will build confidence and adoption for the methods you choose within your organization.
Released: 
November, 2016
Education Section: 
For the second year, the MMA has partnered with Kantar Millward Brown to develop the 2016 Global Mobile Trends Report, a resource to help marketers implement more effective mobile marketing campaigns. In diving deep into the MMA’s 2016 Global Smarties and 2016 Cannes Mobile Lions winners and finalists, the report identifies shared characteristics of the most effective campaigns and unearths key mobile marketing trends. Further, the report outlines the business impact of a winning mobile marketing campaign.
Released: 
November, 2016
Education Section: