Archive | Page 3 | MMA Global

Archive

Released: 
December, 2018
Education Section: 
Region: 
Released: 
November, 2017
Education Section: 

The Smartphone Usage and Behaviour report from Kantar IMRB & MMA (Apr-Jun 2017) shows that time-spent on smartphones jumped 6% over the previous quarter. Strong demand for messaging services, social media platforms, and entertainment apps helped to drive the expansion of mobile internet usage. Data usage goes up even after free mobile-data offers are discontinued showing data usage is habit forming.

Released: 
November, 2017
Education Section: 
Region: 
Released: 
October, 2016
Education Section: 
Released: 
November, 2017
Education Section: 

MMA programs and working groups are aligned with Brand Marketer’s priorities as confirmed by the Global MM25 Marketer Peer Group. The programs and working groups meet on an ongoing basis to develop and execute industry initiatives that reflect the needs of their initiative area and the brands that support it. The work of many of the programs result in Guidance Reports and best practices.

Released: 
November, 2017
Education Section: 
Released: 
November, 2017
Education Section: 
Released: 
November, 2017
Education Section: 
Released: 
November, 2017
Education Section: 
Released: 
December, 2017
Education Section: