Agenda | Mobile Marketing Association

MMA Summit Colombia 2019

 

 

                 

Wednesday, November 13, 2019

8:15 AM – 8:45 AM

Acreditación y café / Registration and coffee


8:45 AM – 9:00 AM

Apertura / Opening remarks

Vice President of Operations Latam
MMA

9:00 AM – 9:25 AM

MMA Mobile Report Colombia: estudio sobre el comportamiento del mobiler colombiano / MMA Mobile Repot Colombia: research about the Colombian mobiler behaviour

Marketing Effectiveness Leader
GFK
In Partnership With:

9:25 AM – 09:45 AM

Caso de estudio Adidas / Case study Adidas

In Partnership With:

9:45 AM – 10:00 AM

Panel: las 5 preguntas más importantes que debes tener en cuenta para una campaña de CPA/ Panel: The 5 most important questions you should keep in mind for a CPA campaign

Sales Director, LATAM
NativeX
Senior Manager, Hispanics South Cone
Kayak
In Partnership With:

10:00 AM – 10:20 AM

Caso de estudio Motorola: PhoneLife Balance / Case study Motorola: PhoneLife Balance

Sr. Manager, Marketing Strategy & Planning
Motorola

10:20 AM – 10:35 AM

Los desafíos para hacer crecer una App / Challenges to grow a new App

Sales Director LATAM
Adjust
CEO and Co-Founder
Picap
In Partnership With:

10:35 AM – 10:50 AM

Culture Next: tendencias que definen a la generación Z y a los millennials / Culture Next: trends that define the Z generation and millennials

Senior Account Director
Spotify
In Partnership With:

10:50 AM – 11:05 AM

Retención 101 / Retention 101

Growth Manager
CleverTap
Product Owner
MOVii
In Partnership With:

11:05 AM – 11:25 AM

Caso de estudio / Case study

In Partnership With:

11:25 AM – 11:40 AM

Caso de estudio McDonald's / Case study McDonald's

Directora de Mercadeo de Arcos Dorados para Caribe
Arcos Dorados

11:40 AM – 12:00 PM

5G: por qué es tan importante pensar en esto ahora? / 5G: why is it so important to think about it right now?

Programmatic Lead, Latin America
Verizon
In Partnership With:

12:00 PM

Encerramiento / Final remarks & draw


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