What is NEXT in marketing? 

Marketing is evolving at a rapid pace, aided by technological adoption.

This year, at SMARTIES Innovation & Creativity Days 2023, we will once again learn about the future of marketing as well as celebrate and reward MENA's most effective modern marketing.

SMARTIES Innovation And Creativity Days 2023 has been Reshaped, Reworked, and Refined to keep up with the times, with an emphasis on innovations, Web 3, E-commerce, Social, and MarTech enabling excellence in business results and impacting human lives.

Join us at SMARTIES Innovation & Creativity Days 2023 to hear about what is NEXT in marketing from international and local major brands, marketing technology companies, advertising, and media agencies along with many prominent industry leaders.

BRIEF AGENDA

09.00 - 10.00  Registration

09.40 - 09.50  MMA Welcome

09.50 - 10.10 NEXT! In Consumer Insights, Consumer Spending and Emotional Loyalty 

10.10 - 10.30 NEXT! In The Impact on Generative AI and Start Ups

10.30 - 10.50 NEXT! in Understanding the Agency-Client Relationship

10.50 -11.25 NEXT! In Sustainable Marketing

11.25 - 11.55 COFFEE BREAK

12.00 - 12.25 NEXT! In Gender Equality

12.25 - 12.40 NEXT! In Data Driven Marketing

12.40 - 13.00 NEXT! In Data Usage, how to become a driven and data-centric company?

13.00 - 13.50 LUNCH BREAK

14.05 - 14.30 NEXT! In Unlocking Automations Using New Technologies

14.30 - 14.55 Next! In AdTech

14.55 - 15.15 Next! In Motivating Gen Z

15.15 - 15.35  COFFEE BREAK

15.35 - 16.00  NEXT! In Regional Travel and the Impact on all Marketers

16.00 - 16.20  NEXT! Gaming and Podcasting in the UAE

This year's SMARTIES Awards Gala rewards MENA's marketing excellence with even more vigor and excitement. 

At this exclusive event, our guests will receive awards, be recognized, and get the chance to connect with their colleagues and friends while enjoying the elegance and entertainment that a great gala might offer.