Global | Page 91 | MMA Global
  2. Global
  2. Global

Global

Consumer Engagement
Video

OTT Media Buying Strategy Guide

Over-the-top (OTT) advertising is more popular than ever before. With new streaming services appearing regularly, advertising opportunities have grown considerably. This guide will help clarify what OTT advertising is and the different types of media buying methods.
Released: 
June, 2021
Education Section: 
Guidelines
Region: 
Global
Keywords: 
advertising, media
News

Outcomes Are In: Why Outcome-Based Marketing Is So Successful

Training

MMA’s Decoding AI for Marketers Training Series

A foundational training series that gets marketers hands-on with Generative AI. 5 Days / 1-Week Marketer Training Series - May 12-16, 2025

CMO Debate Panel - The Great Debate Full Transcript

Released: 
April, 2021
Region: 
Global

India: The Evolution of E-Commerce in Mature Markets - India’s Next Growth Phase

Wednesday, June 16, 2021 - 6:30am to 8:00am IST

Over the past year, we have seen consumer behaviour and preferences change at breakneck speed. Time spent online has increased, digital payments have soared, and spurred by continued “stay at home”, there has been a significant acceleration in e-commerce. While there are early signs of stickiness, the question is how will the landscape evolve from here onwards.

Region: 
APAC, India, Global
Speakers: 
Sankalp Mehrotra
MMA India Board Member; Vice President of Monetization
Flipkart
Mudit Jaju
Global Head of Ecommerce
Wavemaker
Sandeep Raj
Head of Business Development, Partnerships & Affiliate Marketing, Southeast Asia
Alibaba Group-Lazada
Tushar Vyas
Chief Strategy Officer, WPP India & President
GroupM South Asia
Anshuman Jain
Senior Agency Partner Manager
Shopify
Moneka Khurana
Country Head & BOD Member
MMA Global India
Watch the Webinar:
Assessment

DATA Maturity Assessment

Are you keeping pace with your competition?
The MMA has created a Data Maturity Assessment that allows companies to assess their maturity level across over 20 important dimensions at both an industry and sector level.
Resource

The Tipping Point: Data-Driven Marketing vs Data Complexity

Where does your organization fit?
The MMA partnered with EY and surveyed over 100+ senior U.S. marketing leaders across major industries to assess the maturity of consumer data in organizations. Together we endeavored to understand how the tug of war between growth through data-driven decisions playoff against the risk of managing the complexity of marketing-generated data within today's modern organizations.
MTA

State of Multi-Touch Attribution (MTA) 2021 – Marketer Benchmark Survey

Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement. Data regulations and lack of executive buy-in remain hurdles for the adoption of MTA.
Released: 
May, 2021
Education Section: 
Guidelines, Research
Region: 
Global

Bidease and Anzu Partnership Brings Mobile In-Game Advertising to More Brands

Bidease, a fully-transparent demand side platform for mobile marketers, has announced a strategic partnership with the world’s most advanced in-game advertising platform Anzu.io. This partnership will allow Bidease to scale up advertising capabilities in the mobile gaming market and offer their wide advertiser network non-intrusive cost-effective in-game ad formats.

Member Mention: 
Anzu Virtual Reality Ltd
News Type: 
MMA Press Release