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Marketer Debate Panel - The Great Debate Full Transcript

Released: 
April, 2021
Region: 
Global

The Journey to Achieve MTA Success: Establishing Data Readiness

Wednesday, April 14, 2021 - 11:00am to 12:00pm EDT

Attribution
MTA

The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.

Region: 
Global
Speakers: 
Joel Rubinson
MMA MTA Expert & President
Rubinson Partners, Inc.
Webinar Sponsor:
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Attribution
MTA

The Journey to Achieve MTA Success: Establishing Data Readiness

Released: 
April, 2021
File Size: 
3.2 MB
Education Section: 
Best Practices, Educational Documents, Guidelines
Region: 
Global

Evolving World Events in H2 2020 Impacted Brand Risks According to the Latest Media Quality Report by IAS

SINGAPORE, 19 April 2021: Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of digital media across the APAC region, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising. 

Key highlights from the report include:

News Type: 
Member Press Release

Boom de la banca digital en Latinoamérica: crecen fintech e inversiones virtuales

Boom de la banca digital en Latinoamérica: crecen fintech e inversiones virtuales

 

A un año del comienzo de la pandemia, el alcance de las herramientas virtuales bancarias aumenta en toda Latinoamérica, según un informe de Comscore. Además, los temas financieros se multiplican en redes sociales y las apps, nuevas o de bancos tradicionales, se consolidan.

 

Submitter's Company: 
News Type: 
Member Press Release

The UK Trade Desk Ltd. (India)

The Value of Blended In-Game Advertising in a Privacy-First World

April 12, 2021

In January 2020, Google announced that it was planning to phase out third-party cookies within two years and would comply with Apple’s significant changes to IDFA in early 2021, and the digital marketing world shook. By 2022, all major browsers -- Chrome, Firefox and Safari -- will have blocked the collection of third-party data via cookies, and digital marketers and advertisers will need to utilize other methods of data collection to target their audiences and personalize their content.

CMO Debate Panel

This debate will include CMO panelists, each in support of one of the presented marketing growth frameworks. The CMOs will debate via a live, in-person or virtual session, discussing the merits and disadvantages of each framework from an executive perspective.
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Audio/Voice

The Voice Playbook 2021

MMA, in collaboration with Isobar; Powered by Slang Labs, launches the much-awaited - The Voice Playbook. The Playbook unpacks the potential impact of Voice capturing global and Indian media insights paving the way on how marketers can win with Voice. It will throw light on insights that will help you enhance your brand-customer journey. Unfolding:

Key Takeaways:

Released: 
April, 2021
Education Section: 
Best Practices
Region: 
APAC, India, Global