Global

Digital Commerce Dialogues | Decoding D2C

India

March 5, 2024 / Mumbai

Teads Presenta las Cinco Tendencias en Ad Tech que Dominarán el Escenario de Medios Durante 2024

February 9, 2024

Member Company:

Teads LATAM LLC

La compañía reconocida por sus estudios e innovación en el mundo publicitario digital, da a conocer cinco variables clave que deberán ser tomadas en cuenta a la hora de diseñar estrategias exitosas en 2024.

Report

State of Data Privacy

Three Schools of Privacy and the Rise of PETs in the Age of AI

In collaboration with AppsFlyer, MMA Global engaged with 150 senior marketers across various sectors to provide a view of the current state and future trajectory of Data Privacy, and introduces a new comprehensive framework to approach privacy as a source of competitive advantage.

Attribution

A new model for optimal advertising impression allocation across consumer segments

With conflicting recommendations and marketer practices about advertising impression allocation approaches (ie ‘the media strategy’), from approaches centred on reach (‘go broad’) versus targeting (‘get specific’), the debate rages on: ‘Are marketers targeting too much, not enough, or simply targeting the wrong consumers with their advertising?’

Released:

January, 2024

Region:

Global

Keywords:

advertising, targeting, movable middle, lift, media strategy, ROAS, probability of purchase

Privacy

State of Data Privacy - Three Schools of Privacy and the Rise of PETs in the Age of AI

In collaboration with AppsFlyer, MMA Global embarked on a thorough benchmarking study to explore the complex landscape of Data Privacy. Engaging 150 senior marketers across various sectors, the study provides a view of the current state and future trajectory of Data Privacy and introduces a new comprehensive framework to approach privacy as a source of competitive advantage.

Released:

January, 2024

Education Section:

Benchmark Studies, Research, Trends Reports

Region:

Global

News

U.S. Marketers Missing Ad, Branding Benefits Of Privacy Regulations

Marketers continue to focus on increasing the value and volume of their data, but are still hindered by issues of quality and speed.

Event

Join MMA @ Ai4, the largest AI business Event

August 12-14, MGM Grand, Las Vegas

Join MMA as it leads the marketing track at Ai4 2024, the largest AI business event brought to you by MMA's AI Leadership Coalition

Xapads Media expands business in China, Appoints Huang Xu as Country Head

Xapads Media, India’s leading programmatic Ad-tech platform has announced its foray in the China market and has appointed industry veteran Huang Xu as the Country Head. Building upon established connections and fruitful partnerships in China, the company aims to extend its presence by establishing a local office. The ad-tech firm’s expansion plan comes into effect after successfully creating a footprint in the Indian digital advertising sector and establishing operational offices in the UAE,Indonesia, US, Russia and Singapore.

News Type:

Member Press Release