Amol Ghate, Managing Director of Kantar Insights will have an inspiring and stimulating session about how the future of marketing will rely upon innovation and insights.
Business Transformation Through Mobile
Building a Strong Communication Journey
The promise of cross-device, cross-channel measurement and holistic attribution has been talked about for at least 10 years. However, with the reality of significant divide between user behaviour and marketing measurement, it is clear that modern marketers still struggle to bridge the gap.
This presentation covers the basics of holistic attribution and its currently expanding relationship with the measurement gap. Most importantly, we highlight how the previously "siloed" web and mobile worlds are coming together not as a radical revolution of attribution products, but rather, in the natural progression of our industry as it's been heading for years.
How much time does an ad need to stay on a mobile screen in order to be seen? Do consumers process information differently in mobile compared to desktop? Can marketers boost attention and cognition of their advertising by increasing exposure time? The answers to these questions may surprise you. In this session the MMA, will present new findings from a ground-breaking neuroscience and eye-tracking study that was conducted to address these questions and will discuss its implications in terms of creative and media planning.
Digital innovation has reshaped the news and media industry. The transition from print to digital started more than two decades ago, and the changes to news and media companies during this time have been dramatic.
To capitalize on this evolution, news and media companies are harnessing the power of their digital platforms to generate insights on reader behavior in ways that were never before possible. By applying these insights with increasing sophistication, companies are improving both reader engagement and online revenue performance.
In this talk we’ll discuss how news and media companies are leveraging audience data to increase engagement on their digital platforms and drive value through the monetization of those platforms.
Business Transformation Through Mobile
How do you attract consumers’ attention in a crowed digital ad environment allocating your ad budget more effectively and improve CPM while maintaining returns.
In this talk Tony Evans, Middle East & Africa Marketing Science Director of Facebook will share the research about cross-platform effectiveness of mobile-first videos and explain how you can improve performance applying creative principles.
Most of us like playing mobile games, for some of us its business. But do we know who else is playing, how people feel while playing. Is there a relationship with mobile gaming and TV viewing?
In this session AdColony and On Device will share the results of their brand new research about mobil gaming including demographics, mobile gaming habits, devices, frequency, duration and many more.
Marketers want to understand their customers to provide better experience. But what it takes to really understand your customer, how can you accomplish that, who should embrace it in the company and what is the role of data in it.
Nissan Motor Corporation's Digital and Customer Experience Transformation General Manager Hussein Dajani will talk about the changing behaviours and expectations of consumers and how marketers should approach them in the future
