This workshop is going to demonstrate you how to use artificial intelligence to gamify the e-commerce consumer experience and provide more tailored services. You'll also learn about the future of fashion from LC Waikiki's AI-powered digital style consultant, Elsiva, and mobile app initiatives. You will learn about the success of LC Waikiki's e-commerce site, which is currently in the process of becoming a marketplace.
In our session, we will listen to the sponsorship of Turkish national athletes preparing for the 2024 Paris Olympic Games, Turkish Olympic and World Champion National Archer Mete Gazoz and World and European Champion National Taekwondo player Merve Dinçel from Allianz Türkiye's Marketing Director Murat Toz. With Canol Genel and Büşra Türkmen from PepsiCo, we will learn the details and unknowns of PepsiCo's UEFA Champions League sponsorship campaigns
The advertising and marketing industry will closely watch the 2024 Paris Olympics and the 2024 European Football Championship, therefore, we'll talk about sports marketing in detail throughout both events. We will be providing essential information on how to harness digital sports channels for your brand's success, so make sure you don't miss our Winning Strategy: Leveraging Sports Channels for Brand Success session.
Now it’s time to take a break and refresh yourself
In this session, we will have a conversation with some of the most influential people on LinkedIn about how AI is changing marketing and how we can all benefit from this new technology. We will also look at the positive and negative ways in which AI is changing marketing, as well as the strategies that will be necessary to accommodate it.
If you are curious about the key to success in marketing campaigns and want to understand the impact of influencers in this process more closely, don't miss this session!
Barın Özgirgin, Influencer Relations Manager from Amazon Türkiye, who achieved a dazzling success at the SMARTIES Türkiye Awards last year and won the "Best in Show" award, and Berk Keklik (Uberküloz), the content producer who left his mark at the SMARTIES NEXT! Conference last December, will share with us the strategies behind the dazzling campaigns and their award journey.
We will talk about the empowerment of women in business life, especially in the field of marketing, and seek answers to the following questions:.
The future of AI is right here, right now, in the Adobe apps you use every day.
We're transforming work and creativity with new AI superpowers that push the boundaries of the impossible.
Mine Guven
MMA Global
E: [email protected]
