The digital transformation of retail and e-commerce is accelerating. Powered by new technologies that are redefining the customer experience, this session will explore key digital innovations shaping the future of retail marketing and consumer engagement. It will cover the rise of AI in e-commerce marketing, the inclusion of AR and the future of social commerce, with social platforms becoming a retail powerhouse.
Hyper-connectivity and mobile-first behavior are reshaping the digital landscape in the MENAT region. This Q&A session will explore the major challenges brands face in this era, and how technologies, data, and AI are making their way into this culturally unique market.
Data is more than just numbers. It’s the key to understanding and predicting consumer behaviour, which in turn allows us to create targeted and personalised campaigns based on data to drive growth. This session will delve into data-driven marketing, leveraging analytics to predict trends using AI and Behavioural Segmentation that increases loyalty and results.
Join a candid conversation between a top marketing agency leader, Mike Khouri and Amazon’s CMO as they explore the evolving world of retail and e-commerce marketing. From AI-driven personalization to marketplace advertising and shifting consumer behaviours, this fireside chat will discover key trends and strategies shaping the future of online retail.
Influencers are transforming mobile marketing, driving app discovery, engagement, and retention. This session explores the evolving role of influencers, the agency’s role in building authentic brand partnerships, and the shift toward long-term advocacy. Panellists will discuss key trends, challenges, and opportunities in the MENA region, including cultural nuances, regulatory changes, and the rise of local influencers. This session will share insights into measuring ROI, emerging technologies, and the future of influencer-driven app marketing.
Zeynep Albora
Commercial Operations and Marketing Manager, MENA
MMA Global
E: [email protected]
