MMA invites you to network and enjoy a well-rounded morning experience with a breakfast buffet featuring a diverse array of pastries, savory delights, seasonal fruits, and a variety of beverages.
The digital transformation of retail and e-commerce is accelerating. Powered by new technologies that are redefining the customer experience, this session will explore key digital innovations shaping the future of retail marketing and consumer engagement. It will cover the rise of AI in e-commerce marketing, the inclusion of AR and the future of social commerce, with social platforms becoming a retail powerhouse.
Data is more than just numbers. It’s the key to understanding and predicting consumer behaviour, which in turn allows us to create targeted and personalised campaigns based on data to drive growth. This session will delve into data-driven marketing, leveraging analytics to predict trends using AI and Behavioural Segmentation that increases loyalty and results.
Zeynep Albora
Commercial Operations and Marketing Manager, MENA
MMA Global
E: [email protected]
