Agenda | MMA Global

Agenda

Thursday, May 15, 2025

9:00 AM – 10:00 AM

Registration & Networking

 

    10:00 AM – 10:10 AM

    MC Welcoming Remarks

    Master of Ceremony

    10:10 AM – 10:20 AM

    MMA Introduction

    Business Development & Growth Director– MENA
    MMA Global

    10:20 AM – 10:35 AM

    NEXT! in Delivering Seamless Omnichannel Experiences in a Privacy-First Era

    As customer expectations for personalized, consistent experiences rise, so do concerns around data privacy and compliance. This session explores how brands can balance omnichannel engagement with responsible data practice enhancing trust, loyalty and impact.

    Data & Strategy Lead
    Blis MENA

    10:35 AM – 11:05 AM

    NEXT! in Retail Reimagined: Harnessing AI, Social Commerce, and AR for E-Commerce Success

    The digital transformation of retail and e-commerce is accelerating. Powered by new technologies that are redefining the customer experience, this session will explore key digital innovations shaping the future of retail marketing and consumer engagement. It will cover the rise of AI in e-commerce marketing, the inclusion of AR and the future of social commerce, with social platforms becoming a retail powerhouse.

    Systems Manager
    Spinneys
    Head of Marketing and E-Commerce
    Zaecy
    E-Commerce Specialist
    Hugo Boss
    SVP Digital Adjacencies and Devices
    e& UAE
    Moderator
    Business Development & Growth Director– MENA
    MMA Global

    11:05 AM – 11:20 AM

    NEXT! in Future of Digital Advertising in the MENAT Region

    Regional Director
    Digi Motive
    Regional Head of Data & Technology, MENAT
    Initiative

    11:20 AM – 11:40 AM

    Coffee Break

    11:40 AM – 12:10 PM

    NEXT! in Decoding Consumer Behaviour: The Data-Driven Approach to Marketing Success

    Data is more than just numbers. It’s the key to understanding and predicting consumer behaviour, which in turn allows us to create targeted and personalised campaigns based on data to drive growth. This session will delve into data-driven marketing, leveraging analytics to predict trends using AI and Behavioural Segmentation that increases loyalty and results.

    VP Marketing Communications
    TECOM Group
    CEO
    Kibsons
    Moderator
    MMA MEA CEO
    MMA Global

    12:10 PM – 12:25 PM

    NEXT! in Retail & E-Commerce Marketing: Strategies for the Future

    Join a candid conversation between a top marketing agency leader, Mike Khouri and Amazon’s CMO as they explore the evolving world of retail and e-commerce marketing. From AI-driven personalization to marketplace advertising and shifting consumer behaviours, this fireside chat will discover key trends and strategies shaping the future of online retail.

    CEO
    Tactical
    CMO
    Amazon

    12:25 PM – 12:45 PM

    NEXT! in the Power of Influence: Navigating the Future of Mobile Marketing and Brand Collaboration

    Influencers are transforming mobile marketing, driving app discovery, engagement, and retention. This session explores the evolving role of influencers, the agency’s role in building authentic brand partnerships, and the shift toward long-term advocacy. Panellists will discuss key trends, challenges, and opportunities in the MENA region, including cultural nuances, regulatory changes, and the rise of local influencers. This session will share insights into measuring ROI, emerging technologies, and the future of influencer-driven app marketing.

    Co-Founder
    Inflow Network
    CEO
    Inflow Network
    Moderator
    Business Development & Growth Director– MENA
    MMA Global

    12:45 PM – 12:55 PM

    Closing Remarks

     

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    or, contact:

    Zeynep Albora
    Commercial Operations and Marketing Manager, MENA
    MMA Global
    E: [email protected]