MMA’s Coalition of AI Personalization (CAP) has conducted 17 groundbreaking experiments to quantify the true value of AI in personalization and its direct impact on marketing performance and shareholder value. These studies reveal how AI-driven personalization enhances engagement, boosts conversions, and maximizes ROI. This session will provide exclusive insights into real-world applications of AI in marketing, showcasing data-backed strategies and the latest advancements in AI Personalization Technology that are transforming brand-consumer interactions at scale. Don't miss the opportunity to explore how AI is reshaping the future of marketing performance with measurable results.
SMARTIES Unplugged explores 2024 award-winning campaigns. During this session, you will hear from last year's gold winners sharing a case study of their award-winning campaign. This behind-the-scenes session will share an example of an innovative marketing campaign that captured attention, demonstrated creativity, and delivered measurable results, making a direct impact on the business.
As AI moves beyond the buzzwords and firmly into boardrooms, the marketing industry is pivotal. The question is no longer if we will use AI, but how we can do so responsibly, creatively, and strategically—without compromising the core principles of brand authenticity, consumer trust, and ethical leadership. In this panel, senior marketing leaders will candidly share how they are embedding AI across the marketing value chain—to drive operational efficiency and unlock deeper consumer understanding, deliver hyper-personalised experiences at scale, and fuel creative reinvention.
